G2

Mike W.

co-founder and ceo

Information Technology and Services

Mid-Market (51-1000 emp.)

7/30/2026

"Transparent Campaign Process with Clear Targeting and Messaging Visibility"

5/5

What do you like best about ReachIQ?

I like how transparent the process is. We weren't just handed meeting numbers, we could see the reasoning behind the targeting and review the messaging being used. Having that level of visibility made it easier to give feedback and adjust the campaign as we learned what resonated. Review collected by and hosted on G2.com.

What do you dislike about ReachIQ?

There was a learning curve at the beginning because we had to align on our ideal customer profile more carefully than we expected. We also revised a couple of email angles before finding one that consistently generated replies, but those changes ended up improving the campaign. Review collected by and hosted on G2.com.

What problems is ReachIQ solving and how is that benefiting you?

We needed a better way to identify companies that actually fit our target market instead of spending time reaching out to broad lists with mixed results. ReachIQ gave us a more focused outbound approach, and the meetings we've had since launching have been noticeably more relevant. Our sales team now spends less time qualifying poor-fit prospects and more time having meaningful conversations. Review collected by and hosted on G2.com.