We use Qwairy for GEO audits for tourism clients. The tool is nicely organized and has a lot of features, so we can do everything from prompt tracking to competitor analysis in one place. A few things we really like: you can set up one brand per market (NL and DE), which keeps topics and competitors apart. Prompts can be uploaded in bulk via CSV, and you can pick which AI models you track per brand. The topic and model breakdowns and the query fan-out data are easy to use in client reports. The MCP connection also lets us pull data straight into our own workflow instead of working with screenshots. Review collected by and hosted on G2.com.

The MCP connection is read-only. We can pull data, but not push anything, like prompts, so we have to use the CSV template. Uploading prompts directly would make setup a lot faster. The other time sink is cleaning up competitors after the first run: until you do, a client’s own domains can show up as competitors, which makes the mention rate look way too low. It’s also not documented how merging entities affects historical data. Review collected by and hosted on G2.com.