QGraph is well suited for building highly targeted marketing message for use in different media. The audience can be easily divided into categories based on demography and activity history to customize the message for each client. Review collected by and hosted on G2.com.

One of the main disadvantages is the decision-making limitation due to the absence of real-time data integration. Customer data updates consume time to reflect in the platform, and this can lead to sending old and or irrelevant messages. Review collected by and hosted on G2.com.