G2

ANGY P.

Consumer intelligence

Mid-Market (51-1000 emp.)

7/24/2026

"Tracking by Boolean and Core: deep conversations with a multichannel vision"

4/5

What do you like best about Pulsar Platform?

What I like the most is the tracking tool by Boolean and core in influence. In the first one, what I highlight the most is that I can find deep conversations on a topic, not only on X but also on other sources like Tiktok, Youtube, Facebook, and Instagram, providing me with a more complete overview.

In the case of core, I love it! I've used it to track influencers... as well as the competition, but when I used it for influence, it really had much more value! Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

The limits in conversation :(

Having to stop some tracking like in massive events such as the World Cup or politics in Colombia... we had to halt some KPIs, we couldn't track them and had to remove that topic from the client's strategy. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

One of the most important metrics in the last decade is the Share of Noise, how much they talk about my brand, how much noise it makes, and how good it is. In the case of Ab InBev in Colombia, we occupy more than 93% in the share of the beer market, so we have to look not only at the competitors but also outside, at other categories, other brands that inspire, what they are talking about and why it is essential for our customer. Review collected by and hosted on G2.com.