I’ve partnered with PSP at several companies, and most recently hired them for a study that went beyond their standard win/loss program and added custom persona research to help us understand who buys, why they buy, and how they buy. Although I anticipated high-quality work based on my previous experience, I was blown away by the thoroughness of the interviews and analysis notes from the research. We didn't just get a summary analysis. Each interview came with extensive notes and transcripts that allowed us to go deep and really understand the perspectives of each customer’s approach to the purchase as well as the detailed reasons for the win or loss.

The personal service we received from PSP is outstanding. I appreciated that PSP spent time sharing the results with us in a small forum, and then offered to have as many briefings as needed to share insights with other stakeholders in the company.

We got real expert analysis. My fear with some of these services is that we will get sold by an expert and then the work will be handed to some junior associate who spends very little time on our account and doesn't really go deep. That's not at all what we got with PSP. Ken is an expert researcher who knows our technology and buyers well, and he spent tons of time on us, and he treated us like we were his only client. That kind of depth and expertise is exactly what we wanted. Review collected by and hosted on G2.com.

It’s hard to find faults with this service. PSP came up to speed on our space on their own, wrote a custom interview guide which required little if any additional input from us, and did all the outreach for us. All of our interviews were blind, so we did not need to even introduce the customers. PSP sent us transcripts steadily as they worked through the contact list and got all the interviews done despite a somewhat limited number of contacts to work with. Review collected by and hosted on G2.com.