G2

Nino G.

Head of Customer Success

Small-Business (50 or fewer emp.)

6/17/2026

"Clean Dashboard and Weekly Summaries Make AI Visibility Easy to Track"

4.5/5

What do you like best about Profound?

the best part of profound is that i am finally able to se e how we show up in AI answers. Before this tracking our visibility across the different models was basically me guessing most of it. I also like the weekly summary a lot because i can pull the key numbers fast without having to dig. It makes it simple to share updates with the team. The dashboard is clean and easy to read so i can get the key numbers fast without digging deep. Review collected by and hosted on G2.com.

What do you dislike about Profound?

the reporting can take a little getting used to at first. theres a lot of data vailable and its not always obvious where to start. Especially when u are new to thinking about GEO as a metric. It would also be helpful to have ab it more context built into the dashboard explaining what's driving score changes, not just that they happened. Those are minor things though and havent gotten in the way of finding things useful Review collected by and hosted on G2.com.

What problems is Profound solving and how is that benefiting you?

before profound we had no real way to track how we were showing up in ai generated answers. we were investing in content and SEO but had no visibility into whether any of it was translating to citations from chatgpt gemini or claude. Profound solved that. it pulls everything into one place and gives us a score we can actually track over time which made it easy to onboard the team and align on what we're optimizng for. theperformance data updates regularly so we are not working off stale numbers and the ROI case basically made itself once we could show leadership a visibility score moving in the right direction week over week. It also integrates well into how we already report so it didnt require us to overhaul anything to start getting value from it. Review collected by and hosted on G2.com.