--- title: Privy Reviews meta_title: 'Privy Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 122 reviews by the users' company size, role or industry to find out how Privy works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 122 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Privy Reviews **Vendor:** Privy **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.6/5.0 **Total Reviews:** 122 ## About Privy Privy is the most approachable, all-in-one e-commerce marketing platform for independent Shopify brands. Grow your business and supercharge your retention strategy with powerful list growth tools, email, and SMS — all backed by the dedicated support you deserve. LIST GROWTH Drive urgency, capture subscribers, convert more sales, and boost your average order value with endless customizable options such as: popups, free shipping bars, cross sells, Spin To Win, Landing Pages, and more. Leverage Privy's best-in-class audience targeting to take control of your on-site conversion strategy. EMAIL CAMPAIGNS Send on-brand, engaging emails to your entire list using our drag-and-drop editor. Tailor your messaging to segments of your audience based on shopping activity, engagement, and more. AUTOMATED FLOWS Trigger personalized emails based on the actions your customers take; launch Welcome, Abandoned Cart, Purchase Follow-Up, and Customer Winback Emails in minutes and watch the orders roll in. SMARTER SMS Inspire action with your mobile audience by sending SMS campaigns and automations. ## Privy Pros & Cons **What users like:** - Users commend the **knowledgeable customer support** of Privy, enhancing their experience and boosting marketing success. (4 reviews) - Users appreciate the **ease of use** of Privy, finding it user-friendly and efficient for email campaigns. (4 reviews) - Users value the **accessible and knowledgeable support** provided by Privy's customer service team, enhancing their marketing success. (4 reviews) - Users praise the **effective email marketing automation** of Privy, leading to increased signups and open rates. (3 reviews) - Users find Privy to be **user-friendly** , especially appreciating the easy email templates and seamless integration with Shopify. (3 reviews) - Users value the **marketing efficiency** of Privy, benefiting from expert support and comprehensive functionality within Shopify. (2 reviews) - Templates Availability (2 reviews) - Affordable (1 reviews) - Automation (1 reviews) - Automation AI (1 reviews) **What users dislike:** - Users are frustrated by **limited templates** and lack of updates, which led to lost work and confusion. (3 reviews) - Users find the **reporting issues** in Privy lacking detail, hindering targeted marketing strategies and insights. (2 reviews) - Users feel there are **template limitations** with Privy, finding some email templates confusing to use. (2 reviews) - Users desire **more detailed reporting** in Privy to analyze email subscriber engagement effectively. (1 reviews) - Users express frustration over **delays in updates** that lead to loss of work and no notifications, affecting productivity. (1 reviews) - Email Issues (1 reviews) - Users find the **learning curve challenging** , as the layout takes time to adjust to before becoming intuitive. (1 reviews) - Limitations (1 reviews) - Limited Options (1 reviews) - Missing Features (1 reviews) ## Privy Reviews ### 1. Not happy at all. My templates are now useless after the latest update. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Privy?** It used to be a user friendly platform before its most recent update. **What do you dislike about Privy?** Updates that impact templates and no notification provided to its users. An update was done and I lost so much of my work. My templates that I worked very hard to make, now useless according to a customer service representative. They advised me to create brand new templates. Unacceptable response. I will be seeking email services elsewhere. **What problems is Privy solving and how is that benefiting you?** At this time, it's created more problems for me with this product update that they recently made. Why fix something if it's not broken? Now I'm behind and playing catch up and having to create brand new templates from scratch because of this inconvenience. ### 2. Easy to use - highly intuitive and proven! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Privy?** The customization and functionality are impressive for an app of this cost. You can handle pretty much anything a larger customer contact platform can do, but all within the Shopify dashboard. **What do you dislike about Privy?** There are a couple of extra customizable features I would like to see, such as adding a custom font on a newsletter. **Recommendations to others considering Privy:** Don't spend money on the big platforms. You can do everything you need in privy with the help of the tech support team. **What problems is Privy solving and how is that benefiting you?** Recently implemented a workflow to have customers who redeem the discount on the signup to get an email to further register with our site. An issue weve had for years. ### 3. privy **Rating:** 3.5/5.0 stars **Reviewed by:** Victoria D. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Privy?** They have a staff of real people available for help. **What do you dislike about Privy?** I think that the font options are ugly. I hate having to add images to have nicer fonts. **What problems is Privy solving and how is that benefiting you?** streamlining marketing via emial/text ### 4. Love Privy for My Business **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Privy?** I started out using Privy for my pop-up to capture leads in multiple ways. Then decided to use them for email marketing. We set up automations, cart abadonement campaigns and weekly email campaigns.They have great customer service and sales support to assist in building out automations, if you want or need the help. I would highly recommend Privy! **What do you dislike about Privy?** The only downside to Privy is the reporting. I wish there was more detailed reporting, especially when you want to dial in on what your email subs are clicking on, so you can deliver more of what they are interested in. **What problems is Privy solving and how is that benefiting you?** Privy is enabling businesses to move leads down the funnel. What started off as a basic lead capture service has turned into a full service platform to capture, nurture and convert your leads! ### 5. Privy Ups The Game **Rating:** 5.0/5.0 stars **Reviewed by:** Weslie F. | Email Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Privy?** Not only is the customer service amazing, but the increase in email signups and open rates is incredible! I love having a CSM to help me every step of the way. **What do you dislike about Privy?** The Privy team is always working to fix little bugs here and there, but what service doesn't have small issues here and there? The important thing is they work hard to fix them ASAP! **What problems is Privy solving and how is that benefiting you?** Privy has helped my daily email sign ups go from an average of 30 per day, to over 200 per day! My open rates have increased and I feel like I have the full support of the entire team whenever I need it, unlike all the other email service providers. ### 6. We Love Privy! **Rating:** 5.0/5.0 stars **Reviewed by:** Brie N. | Retention Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Privy?** Privy is a great tool for any business to have! My favorite things within the platform would be: 1. How easy it is to make updates 2. Their very helpful and attentive team 3. QBRs are THE BEST! They know how to support you, make suggestions, and help set you up for success. **What do you dislike about Privy?** I have not found to much not to like! I would say that if anything, have a more organized dashboard would be great, but outside of some minor organizational platform changes that meets our needs. **What problems is Privy solving and how is that benefiting you?** Privy is helping us target our customers, and is working with us to solve for international expansion! As we start to target customers clumped into the EU it is great to have country insights for a better understanding of our subscibers. ### 7. Privy has been very easy to use whilst being in-depth and robust enough to do the most **Rating:** 5.0/5.0 stars **Reviewed by:** Hunter T. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Privy?** Privy remains easy to use but does not let its ease of use keep it from being able to accomplish everything and more we expect from its promises. **What do you dislike about Privy?** If I had to find something to dislike, it would be the layout, it takes a little bit to get adjusted to, but once you've adjusted, it all makes sense. **What problems is Privy solving and how is that benefiting you?** Privy is helping us build up our email marketing list, this is benefitting us by allowing us to open up an entire sales channel we previously underutilized. ### 8. Really great for creating newsletter campaigns and gathering emails from sign ups on your website. **Rating:** 5.0/5.0 stars **Reviewed by:** A-Rushh M. | CEO of Kuyawear, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2022 **What do you like best about Privy?** Newsletter campaigns and the ability to create aesthetic pop-ups on your website shop. I like to use the column tools in the newsletter edits to add text and images to create compelling emails. **What do you dislike about Privy?** The price depends on which subscription you choose and how many email sign-ups you have, so the bigger your brand grows, the cost does as well. That might be the only thing I dislike. **Recommendations to others considering Privy:** Start with the trial. Guarantee you'll love it. **What problems is Privy solving and how is that benefiting you?** It is solving my email list problem that I had prior to Privy. I was using mailchimp, but was not able to customize it as much as I could now with Privy. It's an amazing tool to have. ### 9. We all need this service **Rating:** 5.0/5.0 stars **Reviewed by:** Aura L. | ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Privy?** I love the templates and how helpful customer service is. **What do you dislike about Privy?** I feel like sometimes it can get a little confusing when setting up campaigns. It would be very helpful to have a how-to video tutorial to pop up on the task you would like to complete. Some of us are a little more challenged than others. I also do not like that every time I create an email I have to add my social handles. It would be nice to have the automatically suggested like the Facebook one. **Recommendations to others considering Privy:** Privy has everything you need to help your business grow. Customer service is great and always helpful. I love how they have templates available for you to customize and send an email for marketing. You don't have to worry about the layout they take care of it all. I can't do without them. **What problems is Privy solving and how is that benefiting you?** When social media isn't working Privy comes to the rescue with email marketing. I'm now ready to try and enroll in text marketing as well. ### 10. Powerful Marketing Toolkit **Rating:** 5.0/5.0 stars **Reviewed by:** Robert I. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2022 **What do you like best about Privy?** It's very easy to create pop-ups, banners and other marketing elements. I can have any team member create them in minutes. **What do you dislike about Privy?** So many tools to choose from.. sometimes it takes a moment to find just the right one for the promotion we're running. **What problems is Privy solving and how is that benefiting you?** We were losing a lot of web site visitors. Now with an exit pop-up we're capturing a high percentage of people we would never have before. ## Privy Discussions - [Can an option be added to have a landing page linked to social media so followers can sign up for my list?](https://www.g2.com/discussions/can-an-option-be-added-to-have-a-landing-page-linked-to-social-media-so-followers-can-sign-up-for-my-list) - 1 comment, 2 upvotes - [How much does privy cost?](https://www.g2.com/discussions/how-much-does-privy-cost) - 2 comments - [View Privy pricing details and edition comparison](https://www.g2.com/products/privy/reviews/privy-review-6692295?section=pricing&secure%5Bexpires_at%5D=2026-07-13+00%3A50%3A27+-0500&secure%5Bsession_id%5D=7ee2e36d-b8af-4437-833f-fe9cc4434ca7&secure%5Btoken%5D=50b4a2bdc50d7f9eaaad85f0b246031e58dc9c04ebf21184a9dc602510088ecf&format=llm_user) ## Privy Integrations - [Shopify](https://www.g2.com/products/shopify/reviews) ## Privy Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Generation** - Marketing Automation Integration **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Text Scheduler - Personalization **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Lead Monitoring** - Features - Performance **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Edit** - Pre-Made - Build - HTML **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Data Capture** - Websites - Social Media - Data **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Customization** - Forms - Templates - Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Privy Alternatives - [Omnisend](https://www.g2.com/products/omnisend/reviews) - 4.6/5.0 (1,167 reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) - 4.3/5.0 (65 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,310 reviews)