
We build software for clients, so our marketing team is usually focused on product launches, case studies, and technical content. Post Buffer gives us a simple way to keep our company social channels active without taking too much time away from client work. The scheduling workflow is easy to manage, and the calendar makes it clear what is going out across different platforms. I also like the AI assistance for getting caption ideas started. Overall, it has helped us make social publishing a more organized part of our weekly workflow. Review collected by and hosted on G2.com.
The reporting could go deeper for teams that want more detailed performance analysis. A few advanced options also take some time to discover when you first start using the platform. Review collected by and hosted on G2.com.