
I've watched classic SEO give up ground to AI answers for a while now, so what I care about most is showing up when someone asks ChatGPT or Perplexity, not just ranking on page one. Getting our listings clean and consistent across Google, Apple, Bing and the directories is what actually moved that. On the daily side, I schedule social to all our profiles in one pass and keep every inbound message in one inbox instead of hopping between apps. We also plugged their MCP into our reporting setup, so I pull listing and review numbers straight into the AI assistant I already run reports through. Handy. Review collected by and hosted on G2.com.
Analytics export is thin. For client decks I still rebuild a couple of charts in Sheets. I'd rather pull them finished from here. Review collected by and hosted on G2.com.