G2

Mario B.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

2/2/2026

"Pictory Is a Game-Changer: Fast Script-to-Video, Great Getty Footage, Easy Captions"

5/5

What do you like best about Pictory AI?

I run a digital marketing agency, so I am always racing against the clock. Pictory has been a total game-changer for us.

The feature I use the most is Script-to-Video. You literally just paste your text, and it builds the video for you. Usually, AI tools pick really weird or irrelevant stock footage, but Pictory uses Getty Images, so the clips are actually high quality and make sense with the context.

I also love how easy the captioning is. We have to pump out a lot of Reels and Shorts for clients; taking a long video and chopping it up used to take my team hours. Now, Pictory does the heavy lifting in minutes. It’s super easy to use, too—I don’t have to train new staff on how to use it, they just get it. Review collected by and hosted on G2.com.

What do you dislike about Pictory AI?

There isn't much to complain about, but if I had to pick something, I’d say the AI voices could be a tiny bit more flexible. They sound great (way better than the old robotic ones), but sometimes I wish I could tweak the emotion or emphasis on specific words a bit more. But the team releases updates constantly, so I wouldn't be surprised if that gets added soon. Review collected by and hosted on G2.com.

What problems is Pictory AI solving and how is that benefiting you?

Speed and sanity. Before using this, video editing was a massive bottleneck for us. We were either overpaying freelancers for simple edits or wasting hours trying to do it ourselves in complex software.

Now, we use Pictory to take boring content—like Zoom calls or blog posts—and turn it into engaging social media clips instantly. It has allowed my agency (Keenfunnel) to offer video services without needing to hire a full-time video editor. It basically pays for itself. Review collected by and hosted on G2.com.