I use PathFactory for a variety of cases, from ABM to campaigns to brand. I really appreciate its ease of use, with no code required, and it's super intuitive with an absolutely minimal learning curve. The evolution and progress of the platform over time is quite impressive; we've gone from using it as a bare minimum content track to now creating highly scalable experiences. The time to get an experience up and running has significantly decreased from weeks to mere hours, and being able to easily scale these experiences is a great progress. Review collected by and hosted on G2.com.

I think reporting is an area that leaves much to be desired. We use multiple tech-stack and we would like all to say consistent metrics. Reporting takes time as well. Review collected by and hosted on G2.com.