Recommendations to others considering PAN:
Know what you're looking to achieve from the beginning. Set your KPIs and the strategy and tactics will follow. Review collected by and hosted on G2.com.
What problems is PAN solving and how is that benefiting you?
I worked with PAN Communications on Genpact’s PR program for a little over two years, and they were an extension of our team. Genpact is the Agentic Operations company, where applied AI meets context-rich process intelligence. Helping the market see us that way, rather than through an older services lens, is a big shift, and PAN has been central to it.
With media relations and thought leadership, the team built strong narratives and secured top tier business, tech and trade coverage that positioned Genpact as an agentic and advanced technology solution company. They paired strong media relationships with thought leadership angles that gave our executives and experts a credible voice on the topics that our global clients care about.
On measurement and reporting, they helped us achieve our annual quantitative and qualitative goals: tier one coverage and impact score that measured publication tier, brand prominence, and message resonance. Their monthly, quarterly and yearly reporting helped us show our impact, including how our coverage was moving our brand story forward.
PAN was super proactive about bringing ideas, understanding news cycles and trends we could add to in real time, and moving quickly when a trendjacking opportunity appeared. They went above and beyond, whether it was a tight deadline, a last-minute pivot or a new angle we hadn’t considered. They understood our business and cared about our success.
I highly recommend PAN to any brand that wants a strategic, responsive and creative PR partner! Review collected by and hosted on G2.com.
