The best selling point for me therefore is the aspect of data privacy. It gives me a much better control over my data and calm down my privacy officer. The process of beginning server-side tagging was easier than I expected. Review collected by and hosted on G2.com.

The proprietary Italian and other European infrastructures OwnTag relies upon give it a little bit of, shall we say, a lock-in. It restricts my possibilities in case of disaster or expanding my demands in the future. Review collected by and hosted on G2.com.