--- title: Ortto Reviews meta_title: 'Ortto Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 624 reviews by the users' company size, role or industry to find out how Ortto works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 624 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Ortto Reviews **Vendor:** Ortto **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 624 ## About Ortto Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. ## Ortto Pros & Cons **What users like:** - Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless. (32 reviews) - Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance. (26 reviews) - Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly. (24 reviews) - Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform. (22 reviews) - Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making. (20 reviews) - Users enjoy the **automation efficiency** of Ortto, facilitating seamless customer journeys and effective marketing strategies. (19 reviews) - Journey Creation (19 reviews) - Marketing Automation (19 reviews) - Users value the **clean interface and intuitive workflow builder** in Ortto, making it easy to create personalized campaigns. (19 reviews) - Automation (18 reviews) **What users dislike:** - Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall. (13 reviews) - Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use. (12 reviews) - Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs. (12 reviews) - Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively. (10 reviews) - Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential. (10 reviews) - Users experience **integration issues** with Ortto, leading to challenges in managing campaigns efficiently and effectively. (9 reviews) - Users express concern over the **lack of integrations** with Ortto, limiting functionality and data analysis capabilities. (8 reviews) - Users express concerns about **limitations in reporting and integration options** , affecting the overall effectiveness of Ortto. (8 reviews) - Users find Ortto's **feature limitations** restrict some advanced capabilities and make data analysis less flexible. (7 reviews) - Inadequate Reporting (7 reviews) ## Ortto Reviews ### 1. Autopilot is an easy Marketing Automation Package. **Rating:** 4.5/5.0 stars **Reviewed by:** Santiago G. | Automation Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Ortto?** The integration with Google Ads is amazing and Autopilot is a lead scoring and interaction tracking platform which provides all the means for easy business production enhancement. Autopilot can provide the effective business reports, easy segmentation and the most important is the management of multiple active campaigns and the email marketing Automation. The free version is quite helpful to those are yet to join the team because they can try the tool functionalities before deciding. **What do you dislike about Ortto?** No problem at all. To me Autopilot has never misbehaved it has been always helpful system and easy to start. **Recommendations to others considering Ortto:** Social media marketing solution and the best tool to upload customers lists to Facebook and other platforms, marketing Automation and analyzing. **What problems is Ortto solving and how is that benefiting you?** Easy marketing analyzing and Automating. Business marketing via different social media channels. ### 2. Intuitive easy to use really low learning curve **Rating:** 3.5/5.0 stars **Reviewed by:** marians v. | Ingeniero de Core (WiMAX), Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2020 **What do you like best about Ortto?** One of the things that made us choose autopilot above the rest is that it is very intuitive and easy to use compared to others that are very complicated to use and automating autopilot is easy to use by any marketing team with any level of knowledge. what makes the end result always professional **What do you dislike about Ortto?** The only problem that We have found in autopilot is the limitation that they have in terms of design since it does not let the customization be great it tends to be generic and that is fine for beginners but if you already have time and know what you really want it is difficult to reach that final result should give more freedom in design **What problems is Ortto solving and how is that benefiting you?** We in the company use autopilot to capture potential clients through marketing strategies and we also send our information through different platforms Facebook Whatsapp etc., in addition to having absolute control and in turn generating more sales and promotion. ### 3. Great Product until you press the button to make it work. **Rating:** 0.0/5.0 stars **Reviewed by:** Seth S. | Publisher, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Ortto?** Nothing. I got excited after i saw the website, but when it was time to work, nothing did. **What do you dislike about Ortto?** Everything. Beware of the salesrep Mario. He will make everything sound easy, and then when it is time to start working, nothing works. Then when you contact Mario for questions, he says to contact support, and then when you contact support, they say it takes 24 hours to get back to you, but for an addtional $199, you can order service. I find that hard, when i just started with the service this week, and everything was set up to work. The best is Mario goes missing, as he stopped answering emails/calls after he got our credit card. **What problems is Ortto solving and how is that benefiting you?** Nothing. They wasted my time, and money. Horrible experience. Any business owner should run, as i spent money creating emails, and it all was wasted. ### 4. AutoPilotHQ Review after 3 years (not your mother's ConstantContact / MailChimp type solution) **Rating:** 3.5/5.0 stars **Reviewed by:** Sasha F. | Director of Enterprise Architecture, IT Consulting Practice, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2021 **What do you like best about Ortto?** Conditional rules allow for complex campaign management. **What do you dislike about Ortto?** Price can get high for 100,000 contacts and support, even Premium support, can take longer than expected. But once your campaign is running and getting good Open rates, then it's very reliable to maintain. **Recommendations to others considering Ortto:** Use G2.com to look at other alternatives like Active Campaign before you invest too much time into a single platform. **What problems is Ortto solving and how is that benefiting you?** Highly segmented customers receive very focused / targeted emails content. ### 5. Autopilot Popular Email Marketing Software With Advance Template Design Options **Rating:** 5.0/5.0 stars **Reviewed by:** Arohi G. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2020 **What do you like best about Ortto?** Autopilot email marketing software is best one to promote business using email campaign. We are based on Autopilot email marketing software to design and develop email campaigns. Autopilot email marketing software easy to sign up with Gmail account and provide 30 day free trail for user to test for email marketing. One good thing we found that we can buy yearly plan if we do not want to pay on every month. In Autopilot drag and drop options available for user to create business template and deliver to multiple customer. All templates are responsive and design pattern easy to use for multiple campaign. Autopilot is best way to generate business leads online and connect with new customers easily. **What do you dislike about Ortto?** We have used Autopilot for our business and found very helpful for our business sales. It have lots of advance security and packages prices are not too much high to setup business online, **Recommendations to others considering Ortto:** We recommend Autopilot for your business because it is best software for email marketing services. We can create email template easily and send unlimited emails to customers. **What problems is Ortto solving and how is that benefiting you?** Autopilot is best way to interact with old and new customer by email services. We can send emails for our old customer to show our landscaping design because many times customer wants to modification in their house. Autopilot easily integrate with Facebook, salesforce, Google AdWords and many other software. We can easily manage business leads with the help of Autopilot for our business. We can send unlimited emails to our customers to boost business sales and we can easily customize our email campaign. Autopilot is very useful to track data of business website and provide data of users who have interest in your services. ### 6. A good tool to manage lists and email journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2020 **What do you like best about Ortto?** Autopilot allows our company to properly manage an entire email journey with neat features like Slack and Salesforce integration. Its a tool I use on a daily basis and it does what it is created for. **What do you dislike about Ortto?** There is quite a large amount of lag when using our Autopilot account. We understand that we may be uploading lists on a large scale, but the amount of lag coming from Autopilot when multiple users on online can create delays. **What problems is Ortto solving and how is that benefiting you?** Autopilot is helping automate our email chains while updating our salesforce with the data we upload. The integration we have with Autopilot is very useful to our company and we probably would not fully operate without it. ### 7. Easy to use with a host of valuable integrations **Rating:** 4.5/5.0 stars **Reviewed by:** David W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Ortto?** We use Autopilot for all of our marketing journeys and communications and stick with them for a number of reasons: 1) they provide access to their entire product at every price point (only increases as number of customers increase), 2) the range of 3rd party integrations available, including Twilio, Intercom, Slack, Google, Facebook and so many more and 3) customer marketing journeys are very easy to build/edit/iterate, etc. and do not require much technical know-how (beyond setting up any webhooks/APIs you may use). Additionally their email marketing product has come a long way. The email marketing product is still in Beta, but it's intuitive and effective, and it's my understanding the team is rolling out a host of new features to improve it further in the coming months. As an additional benefit, the user on-boarding was extremely easy, and I was paired with a customer success rep at the beginning of my membership to help answer any questions I had. **What do you dislike about Ortto?** Live chat support could be quicker to respond, and some email features are still lacking (but as I understand, are being worked on). **Recommendations to others considering Ortto:** Sign up for the free 30-day trial, ask the team questions, watch the training videos, and you should be on your way. **What problems is Ortto solving and how is that benefiting you?** Marketing automation, user on-boarding, marketing email campaigns. Autopilot's "journeys" product, which allow me to visualize the entire marketing funnel for a customer, have made life much easier in terms of seeing the full marketing life-cycle for a customer. In a given journey, you can send welcome emails and notifications, add customers to lists, remove them from lists, tag them on Intercom, update your CRM, and much more, ensuring every customer receives a bespoke experience that increases retention and product engagement. ### 8. Great product, untrustworthy company. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2015 **What do you like best about Ortto?** The tool itself is pretty awesome and it has a lot of unique features like Segment integration and unique services like Lob to send postcards. In terms of a nice user experience for a multi-channel marketing program, Autopilot really ticks the boxes when it comes to functionality and ease of use. Their UI is gorgeous and intuitive. **What do you dislike about Ortto?** This review used to be a 10 out of 10, and I've referred dozens of customers to them because I LOVE their product. But they have proven to be a completely untrustworthy company when it comes to their billing and pricing. I have been through 2 pricing changes where they have put what were once core features like Segment integration into a higher tier and I've had grandfathered pricing disappear or not scale up when the contact count increases. They moved some features back into all tiers and I started to recommend them because I thought the product was great value and I started to use it on my marketing automation implementation projects. The second price increase in July 2019 effectively tripled the cost of the service for some clients. To make matters worse, the increase occurred with 6 days notice which resulted in a lot of shock and anger from my clients who I trustingly referred to the platform. Most clients didn't even know until they looked at their credit card statements and are all now scrambling to find other solutions. I don't fault Autopilot for raising their prices so much as the way that they have done it. In both cases it has been done in a sneaky way with little notice given to customers who have seen their bills explode with no corresponding increase in value. I guess I figured the first price shift was done because it was an early stage startup, but it appears the culture hasn't changed sadly. Fool me once, shame on you. Fool me twice. Shame on me. **Recommendations to others considering Ortto:** Look at alternatives from companies that understand the importance of customer trust. **What problems is Ortto solving and how is that benefiting you?** Saas onboarding and user activation. It has been an amazing tool not only for its functionality, but also for it's extreme ease of use. ### 9. costs are high compared to others but it is still beneficial is a good investment for a company **Rating:** 4.0/5.0 stars **Reviewed by:** alexandra w. | Java Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Ortto?** It has a user interface that is easy and simple to use, which greatly simplifies its use. The customer support service is great, the fact that I can communicate via online chat with them and immediately solve any problem that may arise while using their system is simply great. It allows integrations with other social platforms that promote better management of data of interest to our business, which translates into achieving better management of advertising by properly segmenting our target audience. The templates it has are very intuitive and easy to use, which allows you to learn more about how to use this platform. In addition, it allows the creation of more creative and personalized email marketing and digital marketing campaigns, which is a huge visual attraction when trying to attract new customers. It allows the management of a collaborative work, which is very important since we can maintain adequate communication with those responsible for the marketing team and work together to create advertising campaigns. The emails created are responsive, allowing full adaptation to the different devices that the user can manage. **What do you dislike about Ortto?** Prices tend to be a little expensive compared to other similar softwares, which can backfire for businesses that are just starting out and do not have the necessary capital to bear this cost. It has few integrations with other marketing automation softwares, which is a shame since by allowing more integrations the system would be quite complete. **What problems is Ortto solving and how is that benefiting you?** We use this software for the creation of valuable content in our digital marketing advertising campaigns, given that it seemed to us that it provided all the necessary attributes for the creation of unpublished content for it, a function that it fulfilled with total responsibility. In general, the system fulfills what was promised and ultimately I have no complaints about it. ### 10. Point and Click Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Rob M. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2020 **What do you like best about Ortto?** Intuitive UI for defining buyers journey and email campaigns **What do you dislike about Ortto?** Less sophisticated reporting than other marketing automation systems **Recommendations to others considering Ortto:** Be very careful on field naming when setting up integrations, perfect matches are required **What problems is Ortto solving and how is that benefiting you?** We are using Autopilot to connect our website to Salesforce using lead conversion triggers ### 11. Powerful Interaction tracking and social marketing product. **Rating:** 5.0/5.0 stars **Reviewed by:** Mike C. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2020 **What do you like best about Ortto?** Autopilot is the best segmentation, lead management product and it has all the necessary features with easy access. The platform helps on marketing research, and excellent for multiple campaigns management and i have to mention the smooth integration with other platforms like Google Ads among others. It has a big number of emails templates which provides the user the ability to easily tracking of the embedded links of different customers. Easy creating any journey for like any task, and also very useful on marketing Automation and for email marketing. **What do you dislike about Ortto?** I don't have any issue regarding the platform functionalities and the easy of usage because Autopilot is very simple to use. **Recommendations to others considering Ortto:** Marketing and advertising tool with the best Emails marketing ability and web visitor tracking capability and powerful on campaigns management. **What problems is Ortto solving and how is that benefiting you?** Web visitor tracking. Email marketing. Marketing Automating. ### 12. Improve Email Campaigns for Business Leads with Autopilot Software **Rating:** 5.0/5.0 stars **Reviewed by:** Anuradha S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2020 **What do you like best about Ortto?** Setup Emails Design quickly by the help of advance editor. Autopilot is secure email software to send emails in bulk. No Spam issue face in sending and receiving emails. It is a powerful marketing tool to generate business leads directly by emails. It makes a better communication between user and client. Autopilot is not only for email solution but also it gives complete marketing solution for business. **What do you dislike about Ortto?** First time Integration process is not too much easy to connect apps but customer support executives are very good to solve problems. **Recommendations to others considering Ortto:** We recommend Autopilot software for business leads, It provides complete marketing solution to increase business growth. We should try to little bit investment to gain more profit. **What problems is Ortto solving and how is that benefiting you?** Autopilot Automation Software is a best way to optimize business emails campaign and design emails according to sell requirement. It is user friendly email marketing solution for business. We can generate email and customize our campaigns as business need. Autopilot has good functionality to manage user list and easiest way to import export data. Autopilot data Server is very fast to send multiple emails and track email campaign easily. ### 13. Good Experience with Autopilot Marketing Software Services **Rating:** 5.0/5.0 stars **Reviewed by:** Naina C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2020 **What do you like best about Ortto?** Easiest way to promote business product on regular basis. Autopilot provides advance functionality to crate email template and integrate easily to other apps. Autopilot customer support services is very good. In our health business we have to upload new products so we have done setup custom notification with the help of customer service. It is cloud base software and we can manage business easily. **What do you dislike about Ortto?** We face issue first time when we are setting up our email campaign but it is not too much complex, after taking the help of customer support we did not face any issue. **Recommendations to others considering Ortto:** Autopilot is good marketing platform, we recommend for other business owner who are looking best marketing software. It fulfil all requirements of business promotion. **What problems is Ortto solving and how is that benefiting you?** Autopilot is a solution of marketing business, We can use it easily and setup business promotion on regular basis. It's offers multiple package for business solution we can select according to business need. It also have a good option for users to buy annually. We can crate a form for new visitor on website and collect genuine email data base for email marketing. Autopilot is a solution of lead generation and content marketing for business. We can trigger multiple emails and generate leads for business. ### 14. its integration with Google is excellent **Rating:** 4.0/5.0 stars **Reviewed by:** Patricia S. | Corporate Marketing Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2020 **What do you like best about Ortto?** its integration with google is excellent, its functionality has little to improve and it is very intuitive when using the tools **What do you dislike about Ortto?** It is difficult to find support or tutorials online, which forces you to resort to customer service every time, what the page is in English is limiting for users who do not have the language, the packages offer the same **What problems is Ortto solving and how is that benefiting you?** it is used to send emails to clients, with information on promotions, schedule changes due to quarantine. Make mailing clients and prospects a lot easier, manage your contact list and organize them by category. ### 15. Hubspot integration doesn't work - bad service, outdated product **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Ortto?** Visual mapping and integration with Twilio **What do you dislike about Ortto?** Support is really bad and never helpful and their Hubspot integration doesn't work **What problems is Ortto solving and how is that benefiting you?** Nurturing and engage customers - but impossible to do so because Hubspot integration is broken ### 16. Very good experience. Easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Lavat T. | Gérant principal, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2020 **What do you like best about Ortto?** Very esay to connect with another services like trello, zapier, twilio... **What do you dislike about Ortto?** Not in french. Not esay to configure email domaine name **Recommendations to others considering Ortto:** Start with a simple campaign, then make changes as you go. **What problems is Ortto solving and how is that benefiting you?** I have a better management of the newsletter, and targeted according to the needs of my customers. I provide an innovative service to my customers by sending an email after purchase that summarizes the sale and explains to the customer what he bought. ### 17. An easy to use software for email marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Effie B. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2020 **What do you like best about Ortto?** Easy to use Good customer support Not much expensive Works pretty smoothly **What do you dislike about Ortto?** More features can be added to the editor. **What problems is Ortto solving and how is that benefiting you?** We are using it for email marketing. everything went smoothly after the initial setup. ### 18. autopilot gives reese of mind works when boss is asleep **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Ortto?** smart features and applications economical and efficient works 24 x 7 day in day out **What do you dislike about Ortto?** nothing so far appropriate only future upgrades at regular time for future requirement **Recommendations to others considering Ortto:** a must use and must buy software for people in import export dealing in different geographies across world **What problems is Ortto solving and how is that benefiting you?** there is bottleneck time difference acroos different geographies my clients in usa canada i am in mumbai 12 hour difference i set autopilot and sleep in peace get reese of mind ### 19. Great for startups **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2021 **What do you like best about Ortto?** Some functions are very basic but it includes a wide enough range of options for a very solid marketing strategy **What do you dislike about Ortto?** Created audience can't be edited (you have to clone it and edit on the clone) **What problems is Ortto solving and how is that benefiting you?** Marketing automation ### 20. An all-round, great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa D. | Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2020 **What do you like best about Ortto?** The segments and the personalization which allows a very personal approach **What do you dislike about Ortto?** Nothing yet. The only thing that could use an upgrade, is the dashboard **What problems is Ortto solving and how is that benefiting you?** Targetted marketing has never been easier ### 21. Great automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Tom H. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Ortto?** The journey canvas is easy to start with, but once you start you can see how powerful it really can be - got some pretty big journeys going now. The integrations are pretty tight and the support is fantastic **What do you dislike about Ortto?** The email builder could be better - would like the ability to render out mobile and desktop separately, but they are pushing updates out often so it's good to see it evolve. **What problems is Ortto solving and how is that benefiting you?** We wanted an automation platform that could leverage multiple sources of user data to influence the communications we're sending out and it does that really well. ### 22. Great and easy to use marketing automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2021 **What do you like best about Ortto?** Autopilot is easy to use, very powerfull and is easy to connect to all your favorite tools (zapier, typeform, mailchimp and many more) **What do you dislike about Ortto?** Tool is currently still partially in beta **What problems is Ortto solving and how is that benefiting you?** Automating different personalized email flows, based on complex rule settings ### 23. Great software, intuitive and easy to understand AND use ! **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan Pagels A. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2020 **What do you like best about Ortto?** The way that it is set up in figures gives you a great overview of how you are structuring your user journeys. Im looking so much forward to see the results of our work. Oh - and their support is nice too! **What do you dislike about Ortto?** Nothing really, i am quite happy with their product **What problems is Ortto solving and how is that benefiting you?** B2B ecommerce email marketing and lead generating ### 24. Very user-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Hannia F. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Ortto?** Autopilot is an user-friendly program that is built to create a constant and visual workflow, as well as automation. With its marketing tools, it provides good advice and tools that help me get access to insights and records, reporting and journeys across channels. Because Autopilot offers a ready-to-start-working platform that is filled with amazing visuals, it’s easy to organize and build data as I work. The segments are easy to use, and scheduling and being able to send multiple numbers of newsletters is outstanding. creating campaigns is just so easy and intuitive, and offers invoicing tools that are easy to use as well as receiving payments and collecting the receipts in a database. I absolutely love how it’s reliable when it comes to keeping records of everything starting from day one, from business-related stuff to reports and sales. **What do you dislike about Ortto?** Seeing more integrations be included in the software would be really good and beneficial. **Recommendations to others considering Ortto:** What I find good about Autopilot is that is not as expensive as other solutions, which could totally be good for both small and big organizations. **What problems is Ortto solving and how is that benefiting you?** Autopilot is a solution that brings the best out of marketing programs. It’s easy to create journeys for every project and contact any seller or collaborator. It has a fancy touch so we are able to keep things professional *while* looking professional, and its UI is very refreshing and includes amazing marketing tools that are always easy to learn and integrate to my projects. It’s helpful to keep track of customers and regain confidence in what we do, as well as improve more in the future with the feedback we receive. ### 25. Love the software so far and it’s made my life easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Ortto?** It is easy to understand what you have to do and when. The journeys are my favorite. **What do you dislike about Ortto?** The on boarding is quite tough. But they help you through it and give great assistance as you get stuck. **What problems is Ortto solving and how is that benefiting you?** We no longer pay for multiple systems. We use Autopilot with Pipedrive and we no longer use a separate email marketing product. ### 26. Hands down the best marketing automation platform on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Leni N. | Web Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2020 **What do you like best about Ortto?** The visual builder has great logic, its intuitive and easy to use. Also the interactive tools like headsup messages are amazing. **What do you dislike about Ortto?** There is very little to criticize. The only things I miss are customization options for the GDPR alerts and the ability to create controlled loops. **What problems is Ortto solving and how is that benefiting you?** Marketing automation with Autopilot allows you to create real customer journeys, from the very first moment when you don't know the customer yet all the way to the sale. It gives you unparalleled power to customize the journey to maximize conversions. It's pretty much 1-to-1 marketing on autopilot (pun intended). ### 27. The best next step for our small organisation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about Ortto?** We have only just started using Autopilot and the freedom of time it has already allowed, the engagement it is providing us with our supporters is next level. The Autopilot team are supportive, quick to help and the platform is quite intuitive. This has been a vital step for us in the process to moving towards a CRM database. **What do you dislike about Ortto?** There was an initial issue with our first email send showing as spam to some subscribers and buttons not showing that we had included in the email. This issue was an outlook email issue that has been mostly rectified. **What problems is Ortto solving and how is that benefiting you?** For many years we have been manually sending thousands of emails to our supporters across our various fundraising and event campaigns, donors, subscribers etc. As a small team, this has been a major time consuming element and one where opportunities have been missed as a result. We are now able to take our supporters on further journeys from their touch points across our organisation, learn more about our supporters and how they engage with us to further support them and build relationships. ### 28. SEO Team Lead **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Ortto?** I think the best thing is the user interface of Autopilot. **What do you dislike about Ortto?** As you know I am an SEO. That is why I would like to see more SEO specific feature. **Recommendations to others considering Ortto:** You should choose the correct features of Autopilot for your marketing needs. **What problems is Ortto solving and how is that benefiting you?** I can solve all of my marketing automation. ### 29. The most simple and intuitive email automation platform + support team is on another level!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Josh P. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2020 **What do you like best about Ortto?** The support staff, quick, friendly and knowledgeable. **What do you dislike about Ortto?** Setting up conversions tracking could be easier **What problems is Ortto solving and how is that benefiting you?** Email automation, simple way to get on top of your email funnels ### 30. Excellent value for money **Rating:** 4.5/5.0 stars **Reviewed by:** Dick E. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2020 **What do you like best about Ortto?** The flexibility building customer journeys **What do you dislike about Ortto?** Sometimes delivery issues which are difficult to pinpoint. **Recommendations to others considering Ortto:** Excellent marketing automation solution if that fits the 80-20 rule. **What problems is Ortto solving and how is that benefiting you?** Inbound marketing journeys which can be attributed really easy. ### 31. The answer to my prayers! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Ortto?** So easy to use + amazing customer service. It has such robust capabilities for things I hadn't even thought to be doing. **What do you dislike about Ortto?** The email editor has a few snags but not a big deal. **What problems is Ortto solving and how is that benefiting you?** Marketing automation, follow-ups, and tailored attention to different types of leads. ### 32. Automation data synchronization **Rating:** 4.5/5.0 stars **Reviewed by:** Robert M B. | Agent/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2020 **What do you like best about Ortto?** Autopilot has increased the efficiency of my follow up process in my insurance agency. Using automation we have less follow up and double data entry. Great system **What do you dislike about Ortto?** Need more training and automation ideas. Some training or forums would be nice **What problems is Ortto solving and how is that benefiting you?** Automation and data entry ### 33. Autopilot is magic **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander T. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Ortto?** Its usability. Autopilot was easy to learn. **What do you dislike about Ortto?** Not integrated fully with gmail. Would be nice to track my actions there. **Recommendations to others considering Ortto:** Go for it. It’s a great tool. And the support in next level. **What problems is Ortto solving and how is that benefiting you?** Marketing automation. ### 34. Good Software for Drip Campaigns **Rating:** 3.0/5.0 stars **Reviewed by:** Oliver L. | Senior Marketing & Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Ortto?** We like the simplicity of the solution for our drip campaigns, personalization options and HubSpot integration the most. **What do you dislike about Ortto?** Recently they had some issues with servers and deliverability has been pretty miserable. IP addresses they are using also seem to be of lower reputation, hurting our performance. **What problems is Ortto solving and how is that benefiting you?** Email marketing automation. Personalization. ### 35. Good tool but some things to improve **Rating:** 3.5/5.0 stars **Reviewed by:** Adrien W. | Responsable Acquisition Digitale B2B, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Ortto?** I like the simplicity and the design of the tool. It's very easy to understand and to set up. **What do you dislike about Ortto?** I do not like the price model and the connectivity with Pipedrive is not very good. **What problems is Ortto solving and how is that benefiting you?** Autopilot is a great marketing automation tool. It's a mix of an e-mailing tool, a CRM and Zapier. The e-maliling sequences are really easy to create and manage. ### 36. An excellent marketing automation suite **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about Ortto?** Autopilot includes marketing automation, contact list management, email marketing, and other excellent features. **What do you dislike about Ortto?** Nothing so far. It's been working great for the past few months that I've been using it. I think it will also get better as they integrate with more and more tools. **What problems is Ortto solving and how is that benefiting you?** We created unique journeys that cater to our different customer groups and we manage contact lists and email campaigns through Autopilot. ### 37. Untrustworthy: used to be a great product at a good price point **Rating:** 0.0/5.0 stars **Reviewed by:** Víctor M. G. | CEO & Co-founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2019 **What do you like best about Ortto?** Two years ago when I first used Autopilot I really thought it was an industry game changer. I migrated everything from Mailchimp and Campaign Monitor to it, including my company and one consulting client I had. The pricing was good (although not great, almost double what I paid for Campaign Monitor) but the features made it into a no brainer for me to switch. **What do you dislike about Ortto?** A month ago I received an email from Autopilot camouflaged as "We're changing our terms", it turned out it was mostly a pricing change. The prices were TRIPLED for my account. The email made it look as if the changes would be effective immediately, fortunately it was 20 days before I received my next credit card charge. I still think it was a short notice but not as bad as I originally thought. I wrote an email to the support team and got a perplexing "we're changing our pricing because it's too confusing". I immediately tweeted publicly about the changes and later on I found that as time passed by, more and more people started replying to my tweets to the company about the pricing change. There were people who did not even receive the email because they were not subscribed to the newsletter. Some of them had grandfathered accounts and to their demise, the web pages about the grandfathered accounts were effectively deleted. When they contacted support the web pages were "magically" reinstated. All this experience has been incredibly frustrating. I would not recommend this untrustworthy company. I understand sometimes we have to increase prices or change revenue models, but the way Autopilot handled this (the CEO) was literally textbook on how to lie and stab your oldest and most loyal customers on the back. I do not have good feelings about the future of the company. The product has not been updated or had new features added for many months now, probably more than a year, at least for what I saw. I had this problem with the WYSIWYG editor on emails in which the newline character would make the spaces in my emails collapse or yield random spaces in the final sent email, it was never fixed in the two years I used Autopilot. Given the fact that the price for my account was increased from $50 USD to $150 USD I do not think that Autopilot is a good choice. For the price point I would probably use ActiveCampaign. I'm in the process of figuring out how to migrate. **Recommendations to others considering Ortto:** Be wary of the direction that the company is taking. Given the untrustworthiness I would suggest to stay away. **What problems is Ortto solving and how is that benefiting you?** Despite the flaws I found my Autopilot journeys solved a wide array of problems for my company. I had production journeys for mailing campaigns, lead magnets and facebook audiences tied to clicks in my mails. I really thought it was a fantastical product. I even wrote my own AWS Lambda function to subscribe clients to my Autopilot mailing lists using plain HTML forms, in order not to expose my API keys through Javascript. I was deeply invested in Autopilot. ### 38. Why wouldnt you use this **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon D. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Ortto?** I am able to use autopilot for specific needs of a consumer. **What do you dislike about Ortto?** The price keeps fluctuating. This is a risky thing for a buissness **What problems is Ortto solving and how is that benefiting you?** Im able to get to more customers due to the social media in my automations. ### 39. Why I use Autopilot **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2020 **What do you like best about Ortto?** The feature I like most is the visual map. **What do you dislike about Ortto?** Sometimes it can be a bit tricky for new users. **What problems is Ortto solving and how is that benefiting you?** To have a clear map of my conversion funnel. ### 40. The best option to automate marketing **Rating:** 4.5/5.0 stars **Reviewed by:** ehilemar a. | engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2019 **What do you like best about Ortto?** Driving autopilot is simple, it has a sufficiently pleasant interface to control it by people with some time, although it is quick to understand its functions it is not intuitive and immediate to understand, the tools are great, the automation of multiple functions that go from commissioning to a The team executes them for the team to review, verify, and manage the scheduled tasks scheduled at a set time. **What do you dislike about Ortto?** It is a pity that you do not have integrations to the email marketing tools with which one has working considerably long; enough to have the customization of configurations in the programs to begin again on this platform. In addition, it does not have a large number of templates to use that make the program attractive from the beginning. **Recommendations to others considering Ortto:** Using this program will often help the time spent on many activities that are traditionally allocated to perform; Even the most basic (although important) tasks can be integrated into this platform to help them better manage the progress of an event, the increase in sales, the continuous flow of the website from social networks and even advertising. **What problems is Ortto solving and how is that benefiting you?** This program was a step in the follow-up of our campaigns, the movements that were carried out in our profiles of social networks, in the activities of the website, the automation of sending emails is always a time saver that can effectively be adjusted so that hundreds of mails are not destined manually and perceive the results of these as soon as possible. ### 41. Don't trust them **Rating:** 0.0/5.0 stars **Reviewed by:** Logan G. | Champion of Innovation, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2019 **What do you like best about Ortto?** They integrate with a ton of other great products and getting started is very simple. You could have an email campaign up and running in 5 minutes flat. **What do you dislike about Ortto?** Let me preface this by saying that they offer a great product and it’s probably worth what they’re charging for it. I've been with them through two price increases but lost trust in them after the most recent increase. Since 2015, I had received an invoice each month after they charged my card, but never got one this month. After noticing a suspicious charge on my bank statement, I reached out to their support team and realized they had updated their pricing without notifying me. They claim I never received an email about the changes because I had unsubscribed (could be true, they were sending at least one email every day at one point), but the fact of the matter is, customers should never be able to opt-out of important, transactional emails related to their accounts (which I never intended to do). The new pricing model is 8x more expensive than what I had been charged under my grandfathered account (a price they promised would be honored indefinitely after their first price increase), and has left me scrambling to find a new service. Autopilot has pushed the blame on me for not knowing about the increase, and was only willing to offer me a discount for the next year of service. Thanks, but no thanks. Can't support a company as unethical as they are. **Recommendations to others considering Ortto:** Still a very new company. Maybe stick with one that has more experience under their belt, especially when it comes to customer relations. **What problems is Ortto solving and how is that benefiting you?** It's very easy to create and automate customer journeys. Whether that's a welcome email as soon as someone signs up, to mailing them a postcard through Lob when they reach a milestone, I'm confident anyone on my team could hop right in and understand it. ### 42. Fantastic automation platform for penny pinchers **Rating:** 5.0/5.0 stars **Reviewed by:** Nick A. | Head Of Brand, Marketing, and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2019 **What do you like best about Ortto?** If your company is not ready for a large scale marketing tool like Pardot but instead want to layer together some various tools, Autopilot sits at the center of the stack. I used in combination with Instapage, Google Sheets, Zendesk Sell, and Mailchimp. **What do you dislike about Ortto?** You're somewhat limited by the existing integrations unless you can code your own API triggers. **Recommendations to others considering Ortto:** If you use Autopilot, be sure to thoroughly test your campaigns. It's a very advanced tool that uses what I would call "visual programming" to accomplish your marketing tasks / campaigns. It's somewhat easy to mess up and send a user into a loop with too many emails or emails that don't make sense. However, if you set it up correctly, it works great. **What problems is Ortto solving and how is that benefiting you?** Marketing stack without Pardot. ### 43. Easy to Use but Needs More Features **Rating:** 3.5/5.0 stars **Reviewed by:** Amanda H. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about Ortto?** I have been working with Autopilot for a bit now and when it comes to ease of learning their journeys, it is above most of the rest. I like how easily you can build out a journey and trigger an email without having to try too hard. When I need to update my fields or track visitors, this is where their platform really shines. The ease of setup and initiating is great. **What do you dislike about Ortto?** When it comes to marketing automation features that I look for in a software, I think Autopilot has some growing to do. Their platform is great for smaller businesses with simple email needs or light marketing automation. The most help I would like to see is in the email portion of their marketing automation. It is difficult to keep organized with their journeys, especially if doing only a one off email. Also wish there was more built out in regards to reports, where I could download segments based on action without having to setup a whole new journey. **What problems is Ortto solving and how is that benefiting you?** We needed a simple marketing automation tool when we launched and Autopilot was easy to implement. The integration with Salesforce was also helpful. ### 44. A fantastic platform but have lots of limitations relating to users and customers **Rating:** 4.5/5.0 stars **Reviewed by:** Ayobami O. | Professional Freelancer, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2019 **What do you like best about Ortto?** One of the major reason I like the software is the fact that it has a good graphic feature and it is visually appealing. Also it has a lot of payment playoffs and good interface that charges less than any other platforms **What do you dislike about Ortto?** It has a lot of problems when it comes to the pricing and payment deals because I have referred a lot of people to use this app but they have always complained of the increasing demand on the pricing of this app and also they mostly do not know the change in price in mail they have used their cards and discover change in price **Recommendations to others considering Ortto:** I recommend that they improve on their pricing with their users because if they continue like this theycwil loos most of their users and no one will be left using the platform **What problems is Ortto solving and how is that benefiting you?** One of the major problem I have used this app for is that it allows me to advertise my service to my users for my company and I also use it to solve my user activation problems and this is because it is easy to use ### 45. Love the Visualization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Ortto?** The visualization makes it so easy to view the marketing funnel as a whole, which is helpful. **What do you dislike about Ortto?** Not the biggest fan of the pricing structure. **What problems is Ortto solving and how is that benefiting you?** Helping us get a better grasp on our marketing overall. ### 46. Carry out our email marketing actions **Rating:** 4.5/5.0 stars **Reviewed by:** Ginna G. | Personal de marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Ortto?** Autopilot is quite intuitive software, so anyone can use this product, even if they have little experience in performing workflows. With the indicated training, great results can be obtained since Autopilot has some really amazing integrations and functionalities, such as sending text messages and even postcards. In addition, the easy construction of workflows allows you to reduce the complexity of the logic involved, and its system allows you to track the latest events properly. **What do you dislike about Ortto?** Autpilot offers poor design customization, where it does not even allow modifications to templates. When configuring certain emails, it presents an error that makes it impossible to use. After contacting customer service, they informed us that the only way to solve this problem was to obtain a dedicated IP address, which increases the monthly cost and is something that we had not really considered before acquiring Autopilot. **Recommendations to others considering Ortto:** Autopilot is a great platform for email marketing. However, it has certain limitations and should not be considered as a complete marketing automation software, but as a support in the area of ​​email automation. **What problems is Ortto solving and how is that benefiting you?** In my company we use Autopilot mainly to carry out email marketing actions and perform basic work automation flows. Before, we used a lot of budgeting tools to create impromptu workflows, but thanks to Autopilot these processes have been simplified on a single platform. Since its implementation, this platform has allowed us to capture and nurture potential customers easily, due to its great capacity for automation. ### 47. Autopilot: the ideal tool for automating emails. **Rating:** 4.0/5.0 stars **Reviewed by:** Richard M. | Social Media and Branding Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Ortto?** It has a free 30-day package, which allows the organization to test whether it is favorable or not to incorporate it into the work management. It is a fairly light tool when learning how to use it, it has quite adaptable options and functions that prevent the adaptation to it from being complex. It is a tool that helps reduce the workload for users in their work processes, guarantees the automation of customer emails. **What do you dislike about Ortto?** After having used the free product for 30 days, the value of the tool is not very accessible for companies to acquire it. Other tools may be disadvantaged before by cost factor. **Recommendations to others considering Ortto:** Autopilot is the ideal tool for all companies, because it fulfills a variety of functions that allow optimizing the sales management and automation of the emails of the most potential customers. It is a tool that despite its variety of functions is quite easy to adapt and understandable when you start using it or involve it in your work processes, thanks to it you can also reduce the workload. **What problems is Ortto solving and how is that benefiting you?** Autopilot is a fundamental tool in work activities within organizations, we set ourselves the task of implementing the tool in some departments of the organization because through it we can create, send and synchronize all customer data. It allows us to automate the mail of our customers, it is a software that in turn allows us to send email campaigns to keep them up to date. Through it we attract the most potential customers to incorporate them into our organization. ### 48. Easy to use and powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Ortto?** The user friendliness. The tool is very powerful still. **What do you dislike about Ortto?** Undoing changes in emails is not possible and editing emails can be cumbersome **What problems is Ortto solving and how is that benefiting you?** The integrations are powerful and help connect the internal marketing landscape ### 49. User for two years now **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Ortto?** It's flexible. It has a lot of functions that suit my intentions for every client. When I started I used to have a lot of questions and there weren't a lot of support agents available. That changed since then. **What do you dislike about Ortto?** It has it's design limitations. What I design on Autopilot doesn't translate 100% on Outlook and on devices. Extra line spaces are also added to the emails when copy-pasting directly from a word file. The support team hasn't come up with a solution yet. **What problems is Ortto solving and how is that benefiting you?** Marketing management Analytics ### 50. autopilot works but still more to be desired **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Ortto?** autopilot does work and does a good job at the basic tasks with being able to set up a campaign of contacts and en masse contact them easily. **What do you dislike about Ortto?** we've since learned that the autopilot servers may be marked as spam and some emails are not reaching the clients as intended. **Recommendations to others considering Ortto:** autopilot is a great resources that you should definitely to run a marketing campaign. it makes it handy and allows you to centrally manage your users and messaging. give it a try and see what you think **What problems is Ortto solving and how is that benefiting you?** being able to easily manage a marketing campaign and quickly reach out to a number of prospects quickly and efficiently ## Ortto Discussions - [What Integrations does Ortto have?](https://www.g2.com/discussions/what-integrations-does-ortto-have) - 1 comment, 1 upvote - [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment - [View Ortto pricing details and edition comparison](https://www.g2.com/products/ortto/reviews?page=6&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+11%3A03%3A26+-0500&secure%5Bsession_id%5D=158ef7cd-1e9b-4524-9ce9-f8fd1d2ef66e&secure%5Btoken%5D=aa7fe1fc338c072bc1342490419a6a880ef4b9dfcfe986f054c6cc8805942f55&format=llm_user) ## Ortto Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Pipedrive](https://www.g2.com/products/pipedrive/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [WooCom Made Easy](https://www.g2.com/products/woocom-made-easy/reviews) ## Ortto Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Lead Monitoring** - Features - Performance - Identification **Development ** - Pre-built Connectors - Custom Connectors **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Edit** - Pre-Made - Build **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Data Capture** - Mobile - Websites - Social Media - Data **Management ** - Reporting and Analytics - Data Mapping **Additional Functionality** - Embedded Forms - Notifications - Payments **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Analytics** - Export/Import - Reporting **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Customization** - Forms - Personalization - Templates - Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Data Synchronization - Analysis **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Ortto Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 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