![Olivia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Olivia P.")
OP

Olivia P.

Director, Revenue Marketing, SMB

Enterprise (\> 1000 emp.)

7/13/2023

"Data Driven Insights for Modern Marketing"

4.5/5

What do you like best about ORM Technologies?

One thing modern revenue/demand marketing teams can agree on is they want to understand the role their programs play in driving revenue and how they can then do more of the things that are making an impact. ORM helps you do exactly that (and more). You can use their technology to report at a high level on MQL's, SQL's and revenue and dig deep into program and channel performance (down the keywords, ad campaigns, etc). They take away any reliance on sales teams to correctly update fields in SFDC and use their own technology to look across your marketing tech stack to see how marketing really did influence a deal. It is great insights for a marketer! Review collected by and hosted on G2.com.

What do you dislike about ORM Technologies?

We have been a customer of ORM since 2016 and have seen the platform grow exponentially. This isn't a dislike at all but there is just SO much information available to consume. It can get overwhelming but the team is great at pointing you to key data points for your business and helping you distill what is important for you, your team and your leadership. Review collected by and hosted on G2.com.

What problems is ORM Technologies solving and how is that benefiting you?

Like many businesses our team is moving fast and moves from execution of one program to the other without spending nearly enough time on optimizing and program analysis. ORM has given us the power to understand the impact of our programs without a lot of work AND their reports direct us on where we should focus our efforts in the future. We want to be spending time and resource on programs that drive revenue and ORM allows us to do exactly that. We harness the power of their insights during quarterly business reviews, annual planning cycles, sales and marketing alignment meetings and campaign wrap ups. It helps us know what digital programs are working, where we should spend, what is creating demand and what is converting. We also used their account-based insights to understand buyer behavior and which accounts are most likely to buy. And I can get it all in one spot. Review collected by and hosted on G2.com.

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4.6 out of 5 · Verified reviews from real users

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