G2

Michael W.

Digital Marketing Manager

Enterprise (> 1000 emp.)

Originally submitted 7/30/2020

"They're data scientists first, which is super useful for a data-based tool."

5/5

What do you like best about ORM Technologies?

ORM was able to work with our highly customized CRM and marketing automation to help us develop a unique attribution method. Of the many companies that we worked with to try to pull this off, they were the only ones that were able to do it. They built out our custom attribution method in their platform, visualized it, and continue - months after initial implementation - to work with us to help us get additional information out of it, build additional visualizations, facets, and functionality. I'm consistently impressed by their capabilities and methods. Review collected by and hosted on G2.com.

What do you dislike about ORM Technologies?

I'm unsure if it's that they're data scientists first and visualization second, or if it's a matter of the platform being built for customization, or something else entirely, but it did take us a little while to get all the visualizations we want in place that are pretty common with competitors. However, it does seem that once they build out a visualization, it's available for all customers (as we also got some benefits of new functionality we didn't ask for, but are useful), so I imagine that's no longer an issue at this point. Review collected by and hosted on G2.com.

What problems is ORM Technologies solving and how is that benefiting you?

Our systems are highly customized to the point of not being able to integrate with most out-of-the-box tools. However, this customization is necessary, as our business functions thoroughly atypically from your standard B2C or B2B. ORM was able to easily work with our systems and our thoroughly different attribution necessities. We now have a much better idea so to the kinds of interactions and marketing influences that drive our revenue. This has already saved us from making some potentially grave errors in marketing efforts, as some profitable initiatives were set not to be renewed, and we also discovered some sales benefits of internal initiatives that we tracked. Review collected by and hosted on G2.com.

Response from Pete Furseth of ORM Technologies

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Thanks for the great feedback Michael!

I'll take "data scientists first" and a high compliment to the ORM team, thank you.

You all have a unique implementation of Salesforce and Marketo which made it a lot of fun to build out your custom attribution model. ORM focuses on building a solution around your data rather than making you fit your data to our solution. We are glad to hear it is working well for you and your team.

One of the great parts about software is when we build a new feature, analysis, or visualization for one customer everyone gets it. It is awesome to hear that you got benefit from some of the new functionality.