--- title: Oracle Eloqua Reviews meta_title: 'Oracle Eloqua Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 626 reviews by the users' company size, role or industry to find out how Oracle Eloqua works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 626 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Oracle Eloqua Reviews **Vendor:** Oracle **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 3.9/5.0 **Total Reviews:** 626 ## About Oracle Eloqua Oracle Eloqua allow marketers to intrigue and win over audiences with personalized campaigns across multiple channels. Eloqua’s marketer friendly platform equips marketing organizations with intelligent campaign management, flexible data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel. Marketers use Oracle Eloqua to: • Create sophisticated nurture experiences for adaptive journeys, at scale • Target and segment audiences using real-time data to create personalized experiences • Implement ABM strategies that engage, convert and expand target accounts • Connect data from any system with an extensible, open framework • Maintain clean and complete data across multiple regions and instances ## Oracle Eloqua Pros & Cons **What users like:** - Users find the **powerful and reliable marketing automation** capabilities of Oracle Eloqua ideal for complex campaigns. (3 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua, enhancing efficiency for marketing campaigns. (2 reviews) - Users appreciate the **extensive feature variety** of Oracle Eloqua, enabling detailed campaign analysis unmatched by other platforms. (2 reviews) - Users value the **powerful automation and segmentation capabilities** of Oracle Eloqua for effective marketing campaigns. (2 reviews) - Users appreciate the **powerful automation and segmentation features** of Eloqua, enhancing their campaign effectiveness and team scalability. (1 reviews) - Customer Engagement (1 reviews) - Users praise the **reliable customer support** of Oracle Eloqua, enhancing their experience and ensuring effective campaign management. (1 reviews) - Users value the **customizability** of Oracle Eloqua, enhancing personalized interactions based on comprehensive customer data analysis. (1 reviews) - Users value the **customization capabilities** of Oracle Eloqua, enhancing customer interactions with timely and relevant messaging. (1 reviews) - Ease of Use (1 reviews) **What users dislike:** - Users find the **learning curve steep** and often need additional admin support for complex tasks. (3 reviews) - Users find Oracle Eloqua to be **expensive** , especially for advanced features, impacting overall affordability. (2 reviews) - Users express frustration over the **limited customization** options in Oracle Eloqua, affecting tailored reporting and features. (2 reviews) - Users express frustration with **limited features** of Oracle Eloqua, feeling their specific needs aren't adequately met. (2 reviews) - Users find the **interface not intuitive** , making navigation challenging and less user-friendly than modern alternatives. (2 reviews) - Users find **dashboard issues** in Oracle Eloqua, noting outdated elements and a lack of intuitive reporting and design flexibility. (1 reviews) - Users express frustration with **difficult customization** options in Oracle Eloqua, finding it hard to meet specific needs. (1 reviews) - Users find **editing issues** challenging, needing admin help for advanced tasks and feeling tools are outdated. (1 reviews) - Expertise Required (1 reviews) - Users find Oracle Eloqua to be **highly complex** , making the initial setup challenging and costly. (1 reviews) ## Oracle Eloqua Reviews ### 1. Enterprise Powered Marketing Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Oracle Eloqua?** -Can handle large amounts of data -Multiple APIs and plugins offered -Can scale with company growth **What do you dislike about Oracle Eloqua?** -Not the best customer support -Not intuitive, training a must to get the most out of the platform **What problems is Oracle Eloqua solving and how is that benefiting you?** -Easy to use email deployment tool -Robust segmentation capabilities ### 2. Great marketing automation software with tons of integrations available **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer C. | Marketing Manager, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** My favorite parts of Eloqua are the education resources available (specifically Oracle Education Pass) and the visibility into my campaigns with campaign canvas. **What do you dislike about Oracle Eloqua?** I wish Eloqua had more support for developers to customize how companies use the software, specifically for creating design systems. **Recommendations to others considering Oracle Eloqua:** Purchase the Oracle Education Pass to get off on the right foot **What problems is Oracle Eloqua solving and how is that benefiting you?** We are streamlining our communications by training other teams within the company to use it to send their own emails. We are able to control their creative to make sure it’s brand compliant. ### 3. The Best in the Market **Rating:** 5.0/5.0 stars **Reviewed by:** Bruce C. | Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** I love the campaign canvas. Its easy to use and it's powerful **What do you dislike about Oracle Eloqua?** I actually haven't found anything I dislike about it . **Recommendations to others considering Oracle Eloqua:** Hire a consulting agency to help you **What problems is Oracle Eloqua solving and how is that benefiting you?** We use is for lead nourishment and retention. Our campaign workflows also help us score our leads. Eloqua has really helped us become more CASL compliant. One of our future projects involves integrating Eloqua with Salesforce Cloud. ### 4. Excellent email marketing tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about Oracle Eloqua?** From more advanced marketing automation platforms, Eloqua is fairly easy to use to create compelling professional looking emails. The analysis dashboard is helpful to track your progress, if you know how to read the data. **What do you dislike about Oracle Eloqua?** Not always user friendly and intuitive, and sometimes lacks information available on the web such as training etc **Recommendations to others considering Oracle Eloqua:** Invest in training at least one person on all needed aspects of this platform **What problems is Oracle Eloqua solving and how is that benefiting you?** Using for multi step campaigns to automate and streamline communications with our dealer channel. It s helped a lot to cut down the time we used to take up creating different emails. Now we can better customize messaging for dif customer segments based on their response. ### 5. Massive Set of Features, Powerful Tool if You Invest in Learning Everything You Can **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Eloqua's visual campaign mapping makes it easy to show our internal decision makers and clients the journey that their contacts will take, and makes it easy to adjust strategy as needed. **What do you dislike about Oracle Eloqua?** Contact fields vs. Custom Data Objects.... just expand the limits on contact fields! **Recommendations to others considering Oracle Eloqua:** Be prepared to invest a lot of upfront time deploying the product. Don't take it for granted that things are set up correctly and double check everything. Don't breeze through set up, as missing/botching critical steps (e.g., email sender validation) can get you in hot water. **What problems is Oracle Eloqua solving and how is that benefiting you?** Using Eloqua's marketing automation to trigger personalized emails based on user behavior has saved us an enormous amount of time. It's like having an extra full-time staff member. ### 6. Really good in theory... not so much in practice. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Oracle Eloqua?** In theory, everything you can do in Eloqua is incredibly cool. The thing that I was most exigentes was the canvases that you could make to send email campaigns, because you could see the flow of information and build an entire email campaign with conditions and everything. **What do you dislike about Oracle Eloqua?** The very thing that got me so excited was the one that frustrated me the most. It was so apparently “simple” to set, but in actual practice, the canvas, we never managed to make it work as it was supposed to. We even had in our team expert programmers and IT people... we had coaching and an account executive from Oracle and we struggled a LOT with the tool. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email campaigns and the integration of them to a CRM system to asses the effectiveness of the campaigns. ### 7. Powerful tool, but clumsy **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Oracle Eloqua?** The ability to create campaign canvases and have every step laid out makes the process very straightforward. **What do you dislike about Oracle Eloqua?** The platform itself is not very usable. In order to open a new tab, you have to sign in again. When conducting a search within, let’s say, past campaigns or emails, you can’t open items in new tabs. The UX is simply not up to par. **What problems is Oracle Eloqua solving and how is that benefiting you?** We have had some issues pushing leads over to sales because of subtle campaign settings we didn’t realize would have any effect. It took a lot of time to identify these issues and had led me to believe that additional Eloqua training is needed. ### 8. The thought for the marketing cloud **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about Oracle Eloqua?** Integrations – Oracle Marketing Cloud has a large range of great integrations with over 100 third party platforms. Well-designed visual campaign builder – Similar to Infusionsoft, Oracle Marketing Cloud uses a nice visual campaign builder that’s both intuitive and powerful to use. **What do you dislike about Oracle Eloqua?** Slow implementation time – Due to the types of organizations that typically use Oracle Marketing Cloud, implementation usually takes a long time. No integration with Google Adwords – Oddly, there is no way to track PPC ROI using Oracle Marketing Cloud. This is particularly odd considering that many enterprise businesses will be spending hundreds of thousands to millions on PPC per year. **What problems is Oracle Eloqua solving and how is that benefiting you?** One of their favourite features in Oracle Marketing Cloud is HyperSite, which allows users to quickly build personalized microsites using dynamic user content. ### 9. Great but vast **Rating:** 4.0/5.0 stars **Reviewed by:** Janet L. | Digital marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about Oracle Eloqua?** I love the UX of Eloqua. They make building email campaigns extremely gameified. **What do you dislike about Oracle Eloqua?** Here are certain quirks I have where things don’t work as they should, like how you’d typically expect most websites (i.e. bit being able to open multiple tabs, constantly asking you to save your work when you did) **What problems is Oracle Eloqua solving and how is that benefiting you?** The ability to neatly organize all email campaigns and contacts and work towards effective automation. ### 10. Email Customisation **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2019 **What do you like best about Oracle Eloqua?** Good Analytics tool, insights are really good for a campaign. It realy help to assess the **What do you dislike about Oracle Eloqua?** Email Customisation & Landing pages are diffuclt to manage, the landing page needs to change the codes **Recommendations to others considering Oracle Eloqua:** Clearly define business goals & requirement before going for Eloqua. Do all the financial calcutaion based on worst case analysis. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email Campaign for Customers - the ### 11. Director of CRM **Rating:** 4.0/5.0 stars **Reviewed by:** John E. | Director of CRM , Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** I like how I Lacroix enables multiple rule marketing groups in social content and operations to work in a unified space to deliver and customer experiences **What do you dislike about Oracle Eloqua?** I would like to see more functionality in marketing reaching opportunity information in the CRM tools that we use **What problems is Oracle Eloqua solving and how is that benefiting you?** We have been able to realize the benefits of an integrated sales and marketing funnel as well as become more efficient with our ad buys because of Oracle Eloqua ### 12. The Wonderful Oracle Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Cierra A. | Freelance Writer & Blogger | Social Media Management|Communications & P.R. Consulting |KVC&Co. 📃🖊, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2019 **What do you like best about Oracle Eloqua?** Allows marketers to plan and personalize marketing to their consumers. Cuts out the extra spending **What do you dislike about Oracle Eloqua?** More variety of avenues in which you choose to market to. **What problems is Oracle Eloqua solving and how is that benefiting you?** Efficiency in marketing and communications among buyers and consumers ### 13. Client management system **Rating:** 3.5/5.0 stars **Reviewed by:** Amy H. | National Marketing Manager, Risk Assurance Services, Accounting, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Oracle Eloqua?** Eloqua provides us with the ability to house information on our hundreds of thousands client records. It's ability to "speak" with a lot of our other software applications (Salesforce, PathFactory, etc.,) is invaluable in our marketing and client targeting efforts. The lead scoring capability allows us to focus our efforts on clients who truly engage with our business. **What do you dislike about Oracle Eloqua?** Often times, I find Eloqua a bit too technical, and less intuitive to the average end user. I wish the interface could be a little more user-friendly to the average marketer like myself. **Recommendations to others considering Oracle Eloqua:** Great product with a lot of functionality and features to enhance customer relationships **What problems is Oracle Eloqua solving and how is that benefiting you?** Ability to store accurate client records and gauge client engagement and assign a lead score. This helps our marketing efforts to be more focused and targeted on the right buyers. ### 14. Powerful functionality with a great campaign builder **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2019 **What do you like best about Oracle Eloqua?** I love eloquas campaign canvas. It's a clear visual of how I see how I want the communications to flow. **What do you dislike about Oracle Eloqua?** Progressive profiling and some other programs are harder than they need to be **What problems is Oracle Eloqua solving and how is that benefiting you?** Demand generations and existing customer communication. ### 15. Oracle helped us achieved digital transformation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The ability to connect outside data sources and have one view of the customer. Being able to integrate easily with tools inside and outside of the Oracle ecosystem. Also like Oracle is continuously improving the platform and takes suggestions from customers. **What do you dislike about Oracle Eloqua?** That the dedicated account person was removed and became self-service. I love self-service, but some situations need a person to help navigate through the system faster. **What problems is Oracle Eloqua solving and how is that benefiting you?** We are an electronic components distributor completely online with a need to consolidate our data, manage compliance and create a complete customer journey. We realized we could streamline processes, save time and money, as well as do more with less resources. ### 16. Eloqua for dummies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2019 **What do you like best about Oracle Eloqua?** Eloqua is so easy to use! It's great for producing and sending mass emails, no problem **What do you dislike about Oracle Eloqua?** Eloqua's user-interface is just ok; it feels a little dated. It could be easier. **Recommendations to others considering Oracle Eloqua:** Eloqua is good, but it won't solve all your problems **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua enables us to send out mass emails without the headaches ### 17. works pretty well, but geared toward B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2019 **What do you like best about Oracle Eloqua?** I like the Campaign canvas and the ability to create complex workflows in a nice visual editor **What do you dislike about Oracle Eloqua?** The code the Eloqua creates when you use their visual editors for things like landing pages is pretty ugly. **Recommendations to others considering Oracle Eloqua:** Works pretty well more most types of campaigns. Responsys would have been better for our group because of the additional B2C capabilities, but Eloqua still does what we need it to. **What problems is Oracle Eloqua solving and how is that benefiting you?** We've created marketing automation campaigns for various consumer brands. We've been steadily increasing our engagement metrics. ### 18. Powerful tool, some UX issues **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Oracle Eloqua?** Pretty limitless possibilities from an email automation/canvas customization standpoint. Lots of ways to customize logic and once you have mastered everything, it can be a powerful platform. **What do you dislike about Oracle Eloqua?** Some minor UX issues, largely with maneuvering/navigating around the product. Hard to keep your place and the organization of folders can be improved. **Recommendations to others considering Oracle Eloqua:** Much more robust than a typical email marketing tool. Requires a lot of training but well worth it once you’re an expert. **What problems is Oracle Eloqua solving and how is that benefiting you?** Email campaign creation and execution—allows us to be much more creative with our campaign strategy. ### 19. Eloqua is by far one of the best marketing automation platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Karin "KP" P. | Senior Marketing Automation Consultant & Guide, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2018 **What do you like best about Oracle Eloqua?** -Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns -Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud) -Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs. **What do you dislike about Oracle Eloqua?** -Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine. -System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business. -Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data. **Recommendations to others considering Oracle Eloqua:** Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that. Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams. **What problems is Oracle Eloqua solving and how is that benefiting you?** It allows our small team to execute dozens of campaigns per year by leveraging some of the automation power in the platform. It allows us to measure our marketing efforts' impact on sales revenue which are improving year over year. ### 20. Ability to track DIDW **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Oracle Eloqua?** Tracks the status of different opportunities (design win, design in, design opportunity) and calculate the total share amount based on the quantity per board, ASP, and share rate inputted. **What do you dislike about Oracle Eloqua?** It's not user friendly. I still find the modules/ functions difficult to use. The projects are combined altogether so if I want to look into one specific line item for a certain product, it doesn't allow it. **What problems is Oracle Eloqua solving and how is that benefiting you?** B2B system, ensure that the parts we want to promote are being designed in by our customers. We implemented this in a way where we use this to push our sales to promote our focus parts. With that, we give incentive bonus. ### 21. Not perfect, or completely user friendly, but going in the right direction **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** I like the ability to customize campaigns as much as we are able. The visual of the campaign canvas. The new email and landing page editors are a big improvement on what was there before. **What do you dislike about Oracle Eloqua?** Though customization features are great, it's very complicated to use and a lot to learn and keep up with. There are also a lot of places where it would be nice to have common sense efficiency features like standardization of fonts, colors, etc. and copying things where you can't right now. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation, lead generation and lead scoring. ### 22. Eloqua - Patience & Practice **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Oracle Eloqua?** If you can figure out your way around Eloqua, you can navigate just about anything, your your click dexterity will improve greatly. The online help/resource library is not bad, but it's all learn and DIY unless you're willing to pay for support or unless you like spending time in a confusing forum community. **What do you dislike about Oracle Eloqua?** Eloqua is clunky to say the least, and it requires a lot of practice and patience to work your way around - everything feels at least 5 or more clicks away. The UI is not very clean. Their forms can be buggy at random times. Their design editor and templates are also less than intuitive and user friendly. **Recommendations to others considering Oracle Eloqua:** Looks at others first and compare user interface. **What problems is Oracle Eloqua solving and how is that benefiting you?** Marketing automation, lead scoring, contact profiling - bridge to sales enablement. ### 23. The single, all-empowering tool for marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Queena D. | Marketing Automation Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** Campaign canvas allows you to think like a mindmap, and use the backend integration tools like a developer **What do you dislike about Oracle Eloqua?** Insight, Custom Objects and data tools look like pre-ELoqua 9 **What problems is Oracle Eloqua solving and how is that benefiting you?** how to clean the database of dirty or invalid contacts, using data export and regular shared filters helps me set it and forget it ### 24. Powerful yet easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** I like that Eloqua allows me to do almost everything that I need. Anything that it can't do, Eloqua's API allows me to connect to other best in class applications that can. Our dedicated Support rep is very knowledgeable and responsive. **What do you dislike about Oracle Eloqua?** We've changed account managers a few times recently which wasn't well communicated, but now we have an excellent Account Manager and things have been more consistent. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua manages our lead flow and is the system of record for campaign tracking for our marketing and sales team. ### 25. Eloqua Works For Our Nurture & Content Delivery **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** - Nurture programs and automation actions **What do you dislike about Oracle Eloqua?** - The email builder HTML code tool has a bug that moves the scroll wheel sporadically **What problems is Oracle Eloqua solving and how is that benefiting you?** Content delivery and lead generation ### 26. Oracle Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Alec S. | Email Campaign Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The insight reporting tool is very easy, and useful. Allows you to take a deep dive on what email communication is effective, and what needs work. **What do you dislike about Oracle Eloqua?** I dont really dislike anything with the project. **What problems is Oracle Eloqua solving and how is that benefiting you?** Helping me solve segmentation issues, and effective communications to the correct group. ### 27. Software Engineer **Rating:** 4.0/5.0 stars **Reviewed by:** Swetha M. | Automation Engineer in Quality, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Marketing campaigns through Eloqua. Was able to create custom logic while sending emails through the campaigns. **What do you dislike about Oracle Eloqua?** Performance issues in Eloqua. Very slow in uploading data through auto syncs. **What problems is Oracle Eloqua solving and how is that benefiting you?** Custom Data Objects not able ot handle more than 1M records and hence the auto sync fails. ### 28. Easy to pick up, user-friendly tool **Rating:** 5.0/5.0 stars **Reviewed by:** Alex M. | Marketing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Campaign canvas provides an incredible visual representation of how contacts are running through your campaign, and is easy to adjust on the fly. **What do you dislike about Oracle Eloqua?** Program builder could use an overhaul. Seems like there haven't been any improvements in a long, long time. **What problems is Oracle Eloqua solving and how is that benefiting you?** Campaign management, database management ### 29. Happy with product **Rating:** 4.5/5.0 stars **Reviewed by:** brandon s. | Technical Project Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Oracle Eloqua?** The product was quick to stand up and start using **What do you dislike about Oracle Eloqua?** Would like if there were version control on content so multiple people can access different steps at the same time **What problems is Oracle Eloqua solving and how is that benefiting you?** Trying to leverage our data to provide a better, more profitable experience for our customers. ### 30. Very good experience using Eloqua **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** I enjoy the wide range of automation options for Eloqua. I use the program for email marketing, and the easy and sophisticated segmentation ability, dynamic and shared content options, and campaign options make the software great to use for targeted email marketing. **What do you dislike about Oracle Eloqua?** It would be nice to have additional options in the campaign that are in segmentation. Also, I would like to see a tracking feature for dynamic content. **What problems is Oracle Eloqua solving and how is that benefiting you?** Reaching customers through targeted email marketing and marketing automation campaigns. ### 31. Almost perfect **Rating:** 4.0/5.0 stars **Reviewed by:** Charlene So H. | Ads Performance (Rating) Consultant , Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Marketing automation capabilities. Shared filters **What do you dislike about Oracle Eloqua?** Program builder UX. Integrations are not always very smooth process for tools like Salesforce, Cvent and Outlook. **Recommendations to others considering Oracle Eloqua:** Built better support for integrations **What problems is Oracle Eloqua solving and how is that benefiting you?** Identifying relevant and valid contacts for specific topics/products. Minimizing spamming effect on potential prospects. ### 32. My experience using oracle eloqua **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2019 **What do you like best about Oracle Eloqua?** There’s nothing good about the program had a very difficult time using the program and found myself wasting more time **What do you dislike about Oracle Eloqua?** Reporting was difficult and wasn’t so flexible . Some of the tools made it very hard to use software. **Recommendations to others considering Oracle Eloqua:** Will not recommend **What problems is Oracle Eloqua solving and how is that benefiting you?** We were hoping to use this program to connect with our consumers. Did not see any benefits had many complaints from consumers ### 33. New to email marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Interface and navigation - far easier to use than something like MailChimp or ConstantContact. Campaign and email creation is super straightforward and easy to introduce to new members of our team or others in our organization. **What do you dislike about Oracle Eloqua?** Some aspects of navigating around the site are frustrating -- not being able to go back, etc. **What problems is Oracle Eloqua solving and how is that benefiting you?** Increasing membership, event promotion and encouraging registration. We have seen success with event registration/conversions and driving traffic. ### 34. Eloqua **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** The integration with Engagement Cloud , Engage and Profiler. **What do you dislike about Oracle Eloqua?** The inability to lock down brand standards. For example to be able to only allow emails to be built with our corporate font, instead of having to select that each time. This would be a time saver and ensure brand compliance. **What problems is Oracle Eloqua solving and how is that benefiting you?** Lead Generation and Customer Nurturing. Increased engagement with customers and a solid work flow for our lead generation processes. ### 35. For the Marketing IT pro **Rating:** 4.5/5.0 stars **Reviewed by:** Sandy M. | Digital Marketing Senior Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Oracle Eloqua?** The level of customization coupled with the ability to flip between code and templates. **What do you dislike about Oracle Eloqua?** The tool is so expansive that it's hard to utilize all the features to the max **What problems is Oracle Eloqua solving and how is that benefiting you?** resourcing ### 36. Long Time Eloqua Lover **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Current Stability in Platform, accessibility to the data and speed in execution leveraging new listeners, program canvas, and salesforce cloud app **What do you dislike about Oracle Eloqua?** Segments - clunky, slow to execute, slower to refresh. Unable to get updated segments for automated worfklows **What problems is Oracle Eloqua solving and how is that benefiting you?** Empower the business line marketers to set up lead generation and integrated campaigns - while integrating with different partners and providing the necessary lead routing for each of our business lines ### 37. Integration Time - Quite Simple and Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Oracle Eloqua?** -Well-designed visual campaign builder, nice visual campaign builder that’s both intuitive and powerful to use. -The reputation of this program, is widely considered to be the most powerful marketing automation tool for enterprise businesses. -The integration in the program, it's very intuitive and easy to use for new users **What do you dislike about Oracle Eloqua?** -Customer Quality (isn't bad though but it can improve a lot) -It's very expensive for most users, even the basic pricing -No integration with Google Adwords, there is no way to track PPC ROI using Oracle Marketing Cloud -Implementation usually takes a long time **Recommendations to others considering Oracle Eloqua:** You should definitely look at this program, it's very easy to adapt **What problems is Oracle Eloqua solving and how is that benefiting you?** I work at a large marketing company with many brands and moving to Eloqua was simple and easy. List import was a breeze using their import tools, and because the UI is so intuitive, our very non-tech savvy Editors were able to move and start using the tools in days. ### 38. Excellent too, poor support **Rating:** 2.0/5.0 stars **Reviewed by:** Huey L. | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Oracle Eloqua?** Eloqua's user interface is friendly and easy to use. Detailed training is available and highly recommended. Landing page features are robust, and contact management is a snap. Integration with Salesforce is much better than other CRMs. **What do you dislike about Oracle Eloqua?** Oracle support is so poor. Full value of the tool has been not been realized. Dealing with Oracle has been an ongoing struggle. Integration with Siebel is difficult, which is interesting given they are both Oracle products. Would also like to have had different instances and better segmentation of data. **What problems is Oracle Eloqua solving and how is that benefiting you?** Customer journeys, better data, better segmentation, improved automation/efficiency and better control of messages/audiences. We are able to see the progress in our different marketing campaigns and are able to see how customers react to the progress and changes. ### 39. Very helpful! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Oracle Eloqua?** Eloqua has all the tools our team needs, so I feel as if it is a great solution. Not looking for more. We are able to easily implement our campaigns built around eloqu. **What do you dislike about Oracle Eloqua?** Somewhat difficult to learn the tools, I think the learning curve was more than I anticipated. **What problems is Oracle Eloqua solving and how is that benefiting you?** Connecting sales to marketing witg eloqua engage ### 40. Flexible Data Structure **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Eloqua has a data structure that allows our business to support multiple LOBs and a complex data structure **What do you dislike about Oracle Eloqua?** One area that can be a struggle is integrations, our A&I team is a great help and the new responsive designs help but we are focusing on getting the market9ing team independence **What problems is Oracle Eloqua solving and how is that benefiting you?** Quicker development of emails, better thought leadership, higher engagement by contacts, connecting sales to marketing ### 41. Eloqua Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** I am impressed with the Automation, usability, functionality of the tool **What do you dislike about Oracle Eloqua?** Some of the functions, like the reporting are not that intuitive. I am hoping with updates that will change. **Recommendations to others considering Oracle Eloqua:** Work with Eloqua experts...they help a lot!! **What problems is Oracle Eloqua solving and how is that benefiting you?** We are solving the issue of automating campaigns. We have realized many benefits including the ability to understand what is working in terms of client engagement. ### 42. Eloqua Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** Handles large data sets really well. CDOs replace contact fields to remove a lot of limitations. **What do you dislike about Oracle Eloqua?** Reporting is really poor, most companies are using third parties to do a better job at building dashboards and connecting the data withother teams **Recommendations to others considering Oracle Eloqua:** Do it right the first time. **What problems is Oracle Eloqua solving and how is that benefiting you?** Writing from CDO to CDO in an effective way. CDO record services are awful, ### 43. Great Email Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2018 **What do you like best about Oracle Eloqua?** I really like the ease of use, the organization, and the drag and drop feature of email building. **What do you dislike about Oracle Eloqua?** I do not like the design limitations. Although the system is built to be very easy to use, I wish it had some more complex designs for the emails. **What problems is Oracle Eloqua solving and how is that benefiting you?** Eloqua helps us produce great looking emails and connect all the data easily to salesforce. ### 44. Data Anlayst **Rating:** 3.0/5.0 stars **Reviewed by:** Lisa P. | Marketing Data Analyst, Pharmaceuticals, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** I like the dashboard functions and accessibility **What do you dislike about Oracle Eloqua?** limited customization of some of the reporting functions **What problems is Oracle Eloqua solving and how is that benefiting you?** determining return on marketing investment ### 45. Great User Interface, easy to create triggered campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2018 **What do you like best about Oracle Eloqua?** It is so easy to create triggered campaigns with the interface. The analytics are amazing, so much insight. **What do you dislike about Oracle Eloqua?** At times creating audiences can be cumbersome and I wish I could de-dupe the database easier **Recommendations to others considering Oracle Eloqua:** Really use the triggered components. They let you see the full map of the journey and that helps to create a triggered email. **What problems is Oracle Eloqua solving and how is that benefiting you?** I was able to create multiple lifecycle campaigns in just two weeks. The interface is great! ### 46. strong platform for data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Oracle Eloqua?** database structure. ability to pull data based on spefici criteria. Robust set of data tools **What do you dislike about Oracle Eloqua?** customer service can be slow to respond to tickets tagged as urgent. not all reps truly understand the product **Recommendations to others considering Oracle Eloqua:** hire a consultant for the integration **What problems is Oracle Eloqua solving and how is that benefiting you?** analaysis of user activity and data across a variety of websites and live events ### 47. Sr. Partner Marketing Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2019 **What do you like best about Oracle Eloqua?** The visual ease of use for send flows and to edit/update change flows. **What do you dislike about Oracle Eloqua?** Editing of emails is not as easy/intuitive as a program like Marketo. Not always user friendly for new users. **What problems is Oracle Eloqua solving and how is that benefiting you?** New business and upsell/cross sell. Reaching prospective buyers. ### 48. Eloqua Email Automation **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Machinery | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Oracle Eloqua?** I like that you can set distribution lists and groups so that you do not need to recreate the distribution lists and email templates each campaign. **What do you dislike about Oracle Eloqua?** The system can be a bit finicky sometimes and gives you error messages for no reason. If you save and close out back to the homepage, then they usually disappear. **What problems is Oracle Eloqua solving and how is that benefiting you?** Oracle Eloqua helps to standardize our communications to our external dealers and also to our internal stakeholders. We can also track metrics such as open rates and click throughs. ### 49. Robust marketing automation; invest in a seasoned admin. **Rating:** 4.0/5.0 stars **Reviewed by:** Michael D. | Senior Manager, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Oracle Eloqua?** ORCL ELQ's framework is flexible enough that there are many ways to accomplish things. The solution is scalable; I've used it in several organizations and have yet found a way to stump it or outgrow its capabilities. **What do you dislike about Oracle Eloqua?** ELQ is far from plug-and-play. It requires a lot of care and feeding and some orgs underestimate the amount of time required to keep things running smoothly. Some of its "old framework" architecture can be a bit clunky (i.e., Program Builder), but they are making great strides in modernizing with things like Program Canvas. **Recommendations to others considering Oracle Eloqua:** Do your homework when evaluating marketing automation platforms and be realistic in your expectations and capabilities. If all you're planning to do is automate batch-and-blast emails, ELQ is likely overkill. Invest in training or hire a seasoned admin, or you'll likely realize a fraction of its benefits. Preparation is key - map you content, identify your power users, and don't gloss over integrations. **What problems is Oracle Eloqua solving and how is that benefiting you?** The primary business problem we set out to solve with Eloqua was messaging prospects, leads, and customers at scale, and measuring the effectiveness of that outreach. We've since expanded into omnichannel marketing and ABM. To date, ELQ has met our needs along the way. We now know who is engaging with what, and more importantly, what's NOT working, enabling our Program Managers to make data-driven decisions about their programs and measure the impact in metrics that resonate across the organization. ### 50. Much better engines out there **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2019 **What do you like best about Oracle Eloqua?** Very data and analytics driven. Better for campaign managers and data scientists than marketers. **What do you dislike about Oracle Eloqua?** If not completely on an Oracle system— which we’re not— Eloqua won’t pull from other CRMs or automatically track customer engagement. I spend Moreno time jumping between systems to launch a campaign than getting to be creative. Creativity is also very limited and design functionality is minimal. **Recommendations to others considering Oracle Eloqua:** Salesforce, MailChimp **What problems is Oracle Eloqua solving and how is that benefiting you?** I’ve created more business problems than solved them. ## Oracle Eloqua Discussions - [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) - 1 comment - [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) - 1 comment - [View Oracle Eloqua pricing details and edition comparison](https://www.g2.com/products/oracle-eloqua/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+03%3A05%3A23+-0500&secure%5Bsession_id%5D=e928d3f9-b77f-406f-b3b7-a98ebaf92e4c&secure%5Btoken%5D=cf3d5c952cc5392862117355450fb3451fe7b6bd2f1ec5c35496c7fe16ea535a&format=llm_user) ## Oracle Eloqua Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) - [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) ## Oracle Eloqua Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Oracle Eloqua Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,213 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,189 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)