I like best a couple of things with Optimizer:

1. If you use it, you have a pretty fast, clear understanding that the people that are running Optimizer know exactly about Google Ads and search engine advertising.

2. The upsides of using Optimizer for us as an agency are:

- Budget management

- The automated alerts and scripts that are, by default, implemented and very easy to use and very stable

- Features like the keyword lasso, where you can find the best search terms very easily. It's a little bit like the Google ad script cream of the crop, but easier.

- The performance-based bucketing

Also, the whole visualization of this is very, very good and well made, so we like the tool and use it for a lot of different cases. Review collected by and hosted on G2.com.

A little bit that it's so big that you need longer time to understand how it works, really. For example, with the rules, how the rule setup functions and so on, but also here they have a really, really good customer success, and they help you with everything, so nothing really that I dislike. Review collected by and hosted on G2.com.