G2

Adam O.

8/31/2026

"Intuitive and Continuously Improving CMS"

5/5

What do you like best about Optimizely Content Management System?

I find Optimizely Content Management System easy to use, and I appreciate that it continuously improves year after year. I like the fact that you can preload pages to AB test them and discover how their services are utilized through experimentation. We also use their experimentation tools, as well as Opel, their AI tool. I highly recommend all their products and services. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Nothing Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

I find the Optimizely Content Management System easy to use and it continuously improves. It lets me preload pages to AB test and experiment, which helps in optimizing content effectively. We use it both for client implementations and internal experiments, plus revising content with its AI features. Review collected by and hosted on G2.com.