# Opteo Reviews **Vendor:** Opteo **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.5/5.0 **Total Reviews:** 41 ## About Opteo Opteo is a Google Ads management tool which makes optimisation suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and many can be launched with a single click, as Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimise ad schedules, get real-time alerts, analyse search terms and more. Opteo includes over 40 different optimisations, to see the full list head here: https://opteo.com/docs ## Opteo Pros & Cons **What users like:** - Users value the **time-saving benefits** of Opteo for efficiently managing Google Ads clients. (1 reviews) - Users find that Opteo helps them save a **ton of time** managing their Google Ads clients effectively. (1 reviews) ## Opteo Reviews ### 1. Simple and relevant Google Ads assistant **Rating:** 4.0/5.0 stars **Reviewed by:** Jure M. | Google Ads Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Opteo?** I like its ease of use and the fact it provides helpful insights withut needing mountains of data. So far this tool has saved me a lot of time with daily/weekly account optimisations, saved a lot of stress because some minor manual taks can be abandoned due to Opteo. **What do you dislike about Opteo?** Dont expect this tool to manage whole Google Ads accounts for you. In the end its just a helpful assistant, not and AI Google Ads manager. Not every suggestion is good and not all the pain points with Google Ads can be resolved.. but it helps if you manage several Google Ads accounts. **What problems is Opteo solving and how is that benefiting you?** Saving time on daily/weekly and monhtly basis on optimisations and keyword/negative keywords stuff. Other relevant benefits are also the expreiment tool, RSA tool and to minor extent the scorecards. ### 2. A must-have tool for SEM **Rating:** 5.0/5.0 stars **Reviewed by:** Beth D. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2024 **What do you like best about Opteo?** My favorite thing about Opteo is how incredibly user-friendly the platform is to use. It saves me so much time on a daily basis while managing multiple Google Ads accounts. It's a must-have for anyone who does a lot of work in Google Ads with multiple accounts or multiple campaigns. **What do you dislike about Opteo?** Hard to find anything to dislike about this platform. Their customer service team is consistently quick to respond to questions & help if anything is wrong and they continue to develop the platform to respond to the needs of their users. **What problems is Opteo solving and how is that benefiting you?** Time of getting into all accounts on a daily basis. ### 3. Very useful tool for Google Ad users **Rating:** 4.5/5.0 stars **Reviewed by:** Jay F. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Opteo?** Opteo scrapes the data of your Google ads to identify poor performers and opportunities. Our company's ROI has increased tremendously thru Opteo by preventing wasted spend. Very useful, very simple to use. WE're big fans. **What do you dislike about Opteo?** Opteo is software /AI so you have to be careful with some negative keyword recommendations - you don't want to throw the "baby out with the bathwater." The human/account manager does need to exercise VETO power and allow some keywords to simmer before following Opteo recommends exactly. **What problems is Opteo solving and how is that benefiting you?** I tried out the BETA for Neg-grams - seems to be useful. ### 4. An Excellent Platform for Managing Day-to-Day Google Ads Work but Missing Bing/Microsoft Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Gregory J. | Associate Director of Digital Advertising, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Opteo?** The easy-to-use interface, insightful explanations and friendly support team make this one of the easiest services to recommend for any team managing Google Ads campaigns. **What do you dislike about Opteo?** It's really unfortunate that it doesn't have a native Bing Ads/Microsoft Advertising connection. Although many users have appealed to the Opteo team to consider this, they have made it clear they're focused on Google Ads. While that's not a dealbreaker by any stretch, it does make life more difficult to have to manage that separately. **Recommendations to others considering Opteo:** If you struggle with keeping up with day-to-day management tasks (e.g., bid management, keyword additions, campaign administration) to the detriment of your larger overall strategy, this tool is worth a closer look. It won't solve all of your paid search woes if you're still working through Bing Ads/Microsoft Advertising, but it will certainly make you more efficient along the way. **What problems is Opteo solving and how is that benefiting you?** Giving us a go-to solution for managing more granular elements of our campaign allows us to be more tactical on a larger scale, and Opteo has sped up our day-to-day management efforts exponentially. ### 5. Great software for your daily google ads work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2024 **What do you like best about Opteo?** Gives a great overview of all handled google ads accounts, great suggested improvements for each account and the possibility to create quick reports of account performance to name a few of the features. Offers quick and helpful customer support and is quick to implement and start using. **What do you dislike about Opteo?** Very limited functions to customize the period for comparison in the reports module **What problems is Opteo solving and how is that benefiting you?** The system help us maintain a quick overview of google ads account performance and saves a lot of time in working with google ads accounts and reporting on their performance. ### 6. Time and Cost Saver for Google Ads Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2024 **What do you like best about Opteo?** Opteo automates our routine tasks and provides intelligent recommendations, saving our time and effort in managing Google Ads campaigns. It also analyzes campaign data and performance metrics to identify areas for improvement and optimization for us which is quite helpful. **What do you dislike about Opteo?** Opteo is quite limited to Google Ads, so in order to manage Meta or LinkedIn Ads we have to use another tool for the same. It relies heavily on Google Ads, which can actually limits its capability incase of any changes in Google Ads API. **What problems is Opteo solving and how is that benefiting you?** Opteo manages our google ads campaigns and saves a lot of time and money by optimising it with analysing the data. It also help us with keyword research, bid management, ad copy optimization, and performance monitoring. It streamlines our Google Ads campaign management, improves performance, and empowers us to achieve better results with less time and effort. ### 7. Great tool for doing 'heavy lifting' tasks **Rating:** 4.5/5.0 stars **Reviewed by:** Tom C. | Head of Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Opteo?** Quick and simple to use. Really steps up the spped of completing tasks and reporting. **What do you dislike about Opteo?** New campaign types like Performance Max there isn't enough coverage for but know there is great stuff coming in the pipeline. **What problems is Opteo solving and how is that benefiting you?** Speed to deliver search martketing tasks in our account ### 8. Opteo is great, saves me a ton of time **Rating:** 5.0/5.0 stars **Reviewed by:** Andrei V. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Opteo?** Helps me save a tonn of time managing Google Ads clients **What do you dislike about Opteo?** Nothing to dislike, it is a great software **What problems is Opteo solving and how is that benefiting you?** Saves me time optimizing google ads at scale for my agency clients ### 9. Great for identifying quick wins and easily overlooked optimisatons **Rating:** 4.5/5.0 stars **Reviewed by:** Lester P. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Opteo?** Ease of finding optimisations. Useful AI based tools. Excellent support team. Saves lots of time and helpspick up on things you may overlook like having geo settings on 'in or interested in' rather than 'in or regularly in' **What do you dislike about Opteo?** adding and removing people to accounts is a bit fiddly but being picky! **What problems is Opteo solving and how is that benefiting you?** saves time in identifying quick wins. Helps with complicated bidding calculations. ### 10. Highly Recommend Opteo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2024 **What do you like best about Opteo?** Easy to use, saves times and adds many insights **What do you dislike about Opteo?** There were less pmax features at one stage but this is now improving **What problems is Opteo solving and how is that benefiting you?** Great assistance is managing multiples accounts, ease of use to see all accounts in one place ### 11. Recommended for additional marketing assistantance **Rating:** 4.0/5.0 stars **Reviewed by:** Nisha S. | Assistant Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Opteo?** Opteo has been a game-changer for my digital advertising efforts. Its intuitive interface, powerful optimization features, and automation capabilities have significantly enhanced my campaign performance while saving me valuable time. **What do you dislike about Opteo?** While Opteo is an exceptional digital advertising management tool, it's important to provide a balanced perspective by mentioning a few areas where the platform could be improved: Limited Advertising Platform Integration: Currently, Opteo primarily focuses on Google Ads, which is undoubtedly one of the most popular advertising platforms. However, it would be beneficial for users if Opteo expanded its integration to include other major advertising platforms such as Facebook Ads, Bing Ads, or LinkedIn Ads. This would allow marketers to manage and optimize their campaigns across multiple platforms from a single interface. Pricing Structure: The pricing structure of Opteo might be a drawback for some users, especially those with smaller advertising budgets. While the platform offers significant value and time-saving features, the cost may be relatively high for businesses operating on a tight budget. It would be beneficial if Opteo introduced more flexible pricing plans or lower-tier options to accommodate businesses with different needs and budgets. **What problems is Opteo solving and how is that benefiting you?** WordStream Advisor: WordStream Advisor is a popular digital advertising platform that provides optimization and management tools for Google Ads, Bing Ads, and Facebook Ads. It offers features such as campaign performance analysis, automated optimization suggestions, and reporting capabilities. Kenshoo: Kenshoo is a comprehensive digital marketing platform that caters to enterprise-level advertisers. It provides advanced campaign management, optimization, and automation features for multiple advertising platforms, including Google Ads, Facebook Ads, Amazon Advertising, and more. AdStage: AdStage is a cross-channel advertising platform that enables advertisers to manage and optimize campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more. It offers automation features, analytics, and reporting tools to help streamline campaign management. ### 12. Everything just became so much simpler for me! Super cool and such a time saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Dharna V. | PPC specialist (Google Ads), Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Opteo?** I could eliminate all the manual work in planning and managing multiple clients and multiple campaigns. Optimizations got more efficient. 5/5 stars for that! I could pick and choose what optimization I wanted and could do work easily which would generally take hours to analyse! **What do you dislike about Opteo?** Nothing much as such, i just took time to get used to the interface and felt that it would hang sometimes. But i think it'll all go with time. I just took time to navigate through it. **What problems is Opteo solving and how is that benefiting you?** I have multiple clients and they have multiple campaigns. Doing analysis for everything would take me days to finish a task. But all that got easier and faster. Fab product in that case! I could also choose what optimization I wanted so kudos to that! ### 13. Coolest way to manage your Google ads account in a profitable manner **Rating:** 5.0/5.0 stars **Reviewed by:** Manikanta Reddy K. | Usability Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Opteo?** The best part of Opteo is, it's intellegience. This able to give us a smart recommendations that are required to upgrade your campaign inorder to get leads without any inscrease in your budgets. **What do you dislike about Opteo?** There are no dislikes to state about the Opteo. If you are having multiple accounts and unable to mange with proper optimizations, then just give a shot with Opteo applcation **What problems is Opteo solving and how is that benefiting you?** I leared and tried this one of my client Google ads account for get good no of responses. This application suggested me with suitable & required recommendations also this monitered the account in accurate way. ### 14. Opteo for Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Opteo?** As I logged into Opteo, the AI-powered marketing platform, it instantly analyzed my Google Ads campaigns, identifying areas for improvement and providing actionable suggestions. With its intuitive interface and insightful recommendations, Opteo transformed the way I managed and optimized my online advertising, boosting my campaign performance and saving me valuable time. **What do you dislike about Opteo?** While Opteo offers valuable insights and recommendations, I occasionally found the pricing structure to be a bit expensive for small businesses or individuals with limited advertising budgets. Additionally, I encountered occasional glitches in the user interface that required troubleshooting. **What problems is Opteo solving and how is that benefiting you?** Opteo has significantly improved my Google Ads campaign management by providing valuable insights and actionable recommendations, resulting in enhanced performance and efficiency. Its intuitive interface and AI-powered features have saved me time and helped optimize my advertising strategies, ultimately driving better results for my business. ### 15. The simplest way to optimise our Google Ads account **Rating:** 5.0/5.0 stars **Reviewed by:** Yadala J. | Senior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2023 **What do you like best about Opteo?** We can get the insights and smart solutions that support us to improve Our Google Ads performance/growth. Also, Opteo monitor & track the data of the the engagement and conversion recordings. It also provide alerts from Google Ads **What do you dislike about Opteo?** It is a wonderful tool that help us to reduce the time spending on Google ads and also provides the recommendations tht helps the account to improve the performance. There are no cons with the Opteo **What problems is Opteo solving and how is that benefiting you?** My team used to spent lots of time into Search ads campaign creations and Optimization in Google Ads. The Opteo made this job easy and it provided the best recommendations which helped us a tremendous campaign performance improvement ### 16. Enhance Your AdWords Campaigns with an Exceptional process **Rating:** 5.0/5.0 stars **Reviewed by:** Venkat B. | Lead SEO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Opteo?** We used this Opteo for eight months to manage our Google ad campaigns, which showed us very good results. The suggestions provided by this platform are constructive to building your ad campaign **What do you dislike about Opteo?** There are no negatives to disclose about Opteo. This optimizes and structures out ad copies in a meaningful way, which drives our campaigns to get good results & ROI. **What problems is Opteo solving and how is that benefiting you?** Opteo simplifies my life by automatically identifying multiple adjustments to our AdWords campaigns that would typically require manual analysis of reports. The recomendations are entirely based on our account performance data ### 17. It was a great experience **Rating:** 5.0/5.0 stars **Reviewed by:** mohammed salik s. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Opteo?** Everything that opteo offers is the best thing which is very much helpful and gives the advantage to its customers and add value to their experience and help them: **What do you dislike about Opteo?** There is nothing negative which I can describe but the best part is that they improvise themselves and try give the best outcomes in every possible way which will help the company **What problems is Opteo solving and how is that benefiting you?** Reaching the right customers at the right time and creating awareness needed for us and it is helping us to increase our revenue and build our brand in the best possible way ### 18. Opteo is a decent software with average level insights about google ads. **Rating:** 3.5/5.0 stars **Reviewed by:** Aditya K. | Marketing Professional, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Opteo?** It does provide insights about the ads which help us optimize our ads to get better results. **What do you dislike about Opteo?** The recommendations provided about the software are fairly average but not that great. **What problems is Opteo solving and how is that benefiting you?** It gives good insights into our ads. It gives recommendations as well to improve the ads but you have to further build on the recommendations yourself to get the best result. In short, its gives you a baseline to build upon. ### 19. An Intelligent Way to Get Your Head Around Google Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Ayush J. | Senior SEO Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Opteo?** Opteo's platform to manage your Google Ads is fantastic and helps you get ahead of your competitors in no time. **What do you dislike about Opteo?** It could be smarter since we now have AI in Google itself. I hope to see it soon. **What problems is Opteo solving and how is that benefiting you?** It helps me target Google Ads that convert and also suggests possible ways to make my ads more user-friendly and create a positive impact on businesses. ### 20. Best social media ads tool **Rating:** 4.5/5.0 stars **Reviewed by:** Rupesh S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Opteo?** Seamlessly push changes to the Google ads. Share proper progress graphs and reports to the client **What do you dislike about Opteo?** There is nothing that I dislike about opteo as of now **What problems is Opteo solving and how is that benefiting you?** Opteo helps in the optimisation of keywords, suggestion for the ads creative. Saving budget in terms of displaying ads to irrelevant people and optimise bids ### 21. Incredibly Helpful, Sometimes A Bit Unclear **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan B. | Search Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Opteo?** Overall very helpful tool, makes it easy to manage my paid ads and figure out what things need to be done. Optimizations mostly make sense and it's a pretty unique offering. **What do you dislike about Opteo?** There are some issues with getting things to make sense for each account. Recommendations aren't always accurate and don't always line up with the account groups **What problems is Opteo solving and how is that benefiting you?** Makes it really really easy to manage complex ad accounts! ### 22. Best toolkit to manage our Google Ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2023 **What do you like best about Opteo?** It Has Error Detection functionality & Which helps us to Optimize bids. Also, It helps us to manage performance & budget. The simplest way to optimize our Google Ads **What do you dislike about Opteo?** No Disadvantages for now. I have been using it for a while and I found it is the best **What problems is Opteo solving and how is that benefiting you?** I used to spend lots of time on Search ads campaign creation and Optimization in Google Ads. The Opteo helped us in doing this in an easier way, and it provided the best recommendations, which helped us with a tremendous campaign performance improvement ### 23. Opteo is good platform to manage Google ads **Rating:** 5.0/5.0 stars **Reviewed by:** Saurabh M. | Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Opteo?** Extra level of insights which are not available in the normal Google ads account . Which helps in creating my ads statement to improve the return on investment. **What do you dislike about Opteo?** It does not collaborate with Microsoft advertisements and it creates an issue in creating a centralised solution of the advertisement companies or freelancers. **What problems is Opteo solving and how is that benefiting you?** Ads management is easier ### 24. It makes Google Ads management work easy for me! **Rating:** 5.0/5.0 stars **Reviewed by:** Mayank D. | Sr. Digital Marketing Strategist , Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Opteo?** Tools are able to provide quick ad suggestions as per my account settings, and with the help of Opteo, I am able to manage multiple campaigns easily. **What do you dislike about Opteo?** Nothing find at this moment of time, all went well. **What problems is Opteo solving and how is that benefiting you?** Help me quickly manage multiple accounts and improve them on daily basis! ### 25. A Game-Changer for PPC Management **Rating:** 4.5/5.0 stars **Reviewed by:** Sara A. | Outreach Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Opteo?** Opteo excels in delivering efficient PPC optimization, streamlining campaigns for optimal performance and results **What do you dislike about Opteo?** Opteo's drawback lies in its limited customization options, restricting user flexibility and tailored optimization strategies. **What problems is Opteo solving and how is that benefiting you?** Opteo automates various repetitive and time-consuming tasks involved in PPC campaign management ### 26. Extremely so simple to use **Rating:** 3.5/5.0 stars **Reviewed by:** Dundigalla Anuradha R. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Opteo?** Opteo scorecard, customer support, detecting errors **What do you dislike about Opteo?** Nothing much, but it will be good if they had some more features like campaign analytics, keyword planner, etc **What problems is Opteo solving and how is that benefiting you?** ad writing tool is the best one and i loved it more than other features ### 27. It was great **Rating:** 3.5/5.0 stars **Reviewed by:** Harshit S. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Opteo?** Very helpful product, there is like no other product in the market. **What do you dislike about Opteo?** No dislike for opteo, things look good . **What problems is Opteo solving and how is that benefiting you?** Reaching to maximum customer base and targeting right audience ### 28. Good product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Opteo?** Decent product to manage ads. Highly competitive in terms of features compared to its counterparts. **What do you dislike about Opteo?** Can be slightly expensive for super early stage startups like mine. **What problems is Opteo solving and how is that benefiting you?** Managing ads ### 29. The perfect tool to manage your startup ads in house **Rating:** 5.0/5.0 stars **Reviewed by:** Regan M. | Senior Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Opteo?** There are so many great features of Opteo that it's hard to choose just one. Probably the thing I like the most is the improvements feature that monitors my account to find opportunities that are tailored to ad managers that want control over their ad account. The improvements are provided with a great explanation and options to delay them to gain more data before deciding. They also don't auto-apply and have adjustable settings that make it easy to tailor them to our business needs. The performance feature is really good as well! It gives you easy to understand reports on things that you can't even see in Google Ads. For example, quality score history. I also love the alerts feature, which provides updates in real-time right in slack which is the centre of our workspace. Finally, the price is right. As a startup trying to get the most out of everything, Opteo's pricing is great. They give you a month to use the product for free. By then, it's paid for its self, and the price then scales as you grow. **What do you dislike about Opteo?** Honestly not much. If I had to say something I think I'd like to see more updates more often. **What problems is Opteo solving and how is that benefiting you?** We were trying to prove Google Ads as a viable channel for our product. We knew search worked on the organic front, but we had had multiple attempts with agencies at paid and had not been able to get it right. While they were experts in the technical side of Google Ads, we are the experts in the customer. We adopted Opteo to give us the efficiencies of an agency with the ability to bring our understanding into the structure of the campaigns. In the time we have been using Opteo, we have seen a 150% reduction in CPA, enabling us to invest more into Google Ads. ### 30. Very good tool but I remplaced it **Rating:** 3.5/5.0 stars **Reviewed by:** Fernando S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Opteo?** Very easy to understand and implement without any help **What do you dislike about Opteo?** Lack of insights and how the changes affected to my Google Ads Campaigns. No integration with Facebook and Twitter Ads **What problems is Opteo solving and how is that benefiting you?** Find ideas to improve in less than 10 minutes my Google Ads campaigns ### 31. Best Tool To Automate Your Google Adwords Task **Rating:** 5.0/5.0 stars **Reviewed by:** Elisha C. | Marketing and Business Development Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2020 **What do you like best about Opteo?** I really like this smart tool as it helps me optimize the google ads. It let me add keywords and provide suggestions on my campaigns. Google wants us to add costly components to the campaign and suggest that it will increase the clicks or impressions by some percentage but as I worked for a client, I have budget constrain and I can't increase the budget at my will. Other than this, I am able to spend less time in google accounts while still provide better optimization quality for my client. **What do you dislike about Opteo?** Opteo provides some suggestion on keywords which is not in context to user intent. I have to dismiss many times because the keywords do not match context with user intent. I understand there are other factors that could play and that is out of Opteo's control. And every 24 hours, it gives suggested improvement which is not possible for me to go each and every day. There should be some schedule which we can plan. **Recommendations to others considering Opteo:** Opteo has a free trial, you can try it & see for yourself. If you struggle with keeping up with day-to-day management tasks (e.g., bid management, keyword additions, campaign administration) then you should definitely opt for Opteo. **What problems is Opteo solving and how is that benefiting you?** Keyword optimization becomes simple now. I provide one-click implementation and I don't have to visit my google ad account daily to optimize my campaigns, ad sets or ads. I get daily suggestions for keywords and also suggestions for my ads. It provides me with an analysis of different ads and suggests me to stop one which is not working well. It saves a lot of time. Having all the numbers digested for me helps me saves time and effort. ### 32. Overly Basic Platform With Gaps Present That Make Costly Google Ads Mistakes **Rating:** 0.5/5.0 stars **Reviewed by:** Michael K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2019 **What do you like best about Opteo?** It is designed to be quite simple and easy to use at first. **What do you dislike about Opteo?** The software is too simplistic and does skip over some opportunities that some other software packages realize. After a closer glance, some recommendations are not worth taking. It is that simplistic that it doesn't have the proper labeling that it caused a very costly Google Ads mistake that Opteo won't claim responsibility for. The budget pacer screen incorrectly said that it was at $15 per month meaning the software wasn't smart enough to outright pick up that my campaign runs at $15/day to begin with. Alright... I adjusted $15/month pacing to $450/month. I then went to another budget screen that was set at $15 but the screen did not have a per day or per month label. I assumed that it was also on a monthly basis given the budget pacer was wrongly set at $15 as a per month number so I adjusted it to $450. It just really "saved" and didn't really have an alert to flag me on the spot that I really adjusted the budget from $15/day to $450/day within Google Ads. To add to this, I then got an alert the next day (on the 8th of the month) alerting me that I overspent but will only spend $135 for the month; despite the projection should have been much higher, which only discredited the value of the account alerts that the company highlights. The campaign that ran at $450/day for 8 days without much to alert me within the platform itself; and I only noticed the error when I went into Google Ads. Despite that I was only acting as a reasonable person, the company has decided to not take responsibility for the error that cost me $3986. **Recommendations to others considering Opteo:** I would just manage Google Ads directly within the platform to ensure that you don't make any costly mistakes. If I kept to Google Ads, I wouldn't have overspent on budget. **What problems is Opteo solving and how is that benefiting you?** I intended to use Opteo to streamline how much time I have to spend managing Google Ad campaigns for my clients. While there were a few generalized alerts, I could have received them within the Google Ads platform. ### 33. The Most Time Saving Google Ads Software We Ever Used **Rating:** 5.0/5.0 stars **Reviewed by:** Kallum S. | Director of Paid Search & Social, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2019 **What do you like best about Opteo?** Automated optimization suggestions mean that Opteo scans your entire AdWords account every day and finds things that are losing you money and asks you if you want to keep running them. On the other hand it finds ads and keywords that are performing well and asks you if you would like to allocate more budget to these. Essentially it is like having a very attentive account manager who constantly checks the whole account, whilst still giving you all the decision making power to ensure the account is always going in the right direction. **What do you dislike about Opteo?** Would be good if they supported Bing Ads too as this is quite a similar product to AdWords. However, Opteo is an Adwords product to we cannot also expect them to be servicing Bing aswell. **Recommendations to others considering Opteo:** They have a free trial, try it & see for yourself. **What problems is Opteo solving and how is that benefiting you?** We have tried many 'time saving' AdWords software, however, most of them do not provide very actionable insights. Opteo literally serves you insights on a plate and then provides automation suggestions such as killing bad ads. This is so valuable if you have a large account with thousands of ads, as it spots things that could be easily missed by a human account manager. As well as providing suggestions it also gives you indicators of the statistical significance of the findings, this is really helpful as it gives you confidence in the suggestions that it is making. ### 34. Essential Tool for Handling Multiple Adwords Accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Martin J. | Founder and Strategic Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Opteo?** Opteo allows you to add multiple accounts (handling up to £50k per month on entry level) across several adwords logins, similar to Google Manager Account, except Opteo provides insights and guidance to optimise the accounts and campaigns further. Secondly it provides a platform where I can manage, report and optimise my client's accounts without fighting my way through Google adwords reporting. I've found that it really helps in creating reports (although this isn't a feature on the site), I use screenshots of how the campaign is running and the results. **What do you dislike about Opteo?** I would love Opteo to offer Google Shopping or Bing ads support, otherwise the solution is ideal for freelancers and small agencies that handle a lot of accounts and without the daily hassle of logging in, checking the account and searching for keywords. **Recommendations to others considering Opteo:** This is a great way to manage multiple Google adwords accounts, I've consistently seen good results in the form of increased Quality Score and performance from my ads created in Opteo. The support is very good, quick to reply and also provide technical support if needed. **What problems is Opteo solving and how is that benefiting you?** Opteo is providing machine learning for your clients' accounts, so no matter which industry they are from, you can optimise their campaigns with minimum fuss. So what does Opteo help me with? Firstly, it provides greater insight on A/B testing and how one ad is performing compared to the other, in very simple terms I can see how I need to optimise that advert. Secondly there are usually daily suggestions, such as adding/remove keywords, creating new and SKAG campaigns, pausing poor advertising, or other suggestions. The reporting is great as well, ideal for client reports at the end of month/quarters. ### 35. Great Automatic Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall E. | CEO, Cosmetics, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2019 **What do you like best about Opteo?** This software gives me quick insights to my accounts and helps me make rapid-fire optimizations. Compared to other platforms, it understands SKAG, which many other platforms do not. It gives me insights that help me manage my large portfolio of clients in a fraction of the time other tools would take. **What do you dislike about Opteo?** Some of the suggestions are not exactly tailored to the various business types I support. That would be a great addition to the platform. Understanding local versus national competitors would be a big benefit to the AI. **What problems is Opteo solving and how is that benefiting you?** I'm able to manage way more accounts faster, get notified about sudden increases in cost or spend and rapidly optimize multiple campaigns. ### 36. The best tool for Adwords I have found so far **Rating:** 4.0/5.0 stars **Reviewed by:** Rob R. | Digital Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Opteo?** The recommendations and notifications are the best in class. I have tried every tool for Adwords management out there. This is the best I have used. Then you look at the price and you are sold for sure. The competition is easily twice the price. It's a no brainer at that point. It is clean and easy to quickly see how your campaigns are performing. **What do you dislike about Opteo?** Wish they supported other platforms like Linkedin, Facebook and Bing **Recommendations to others considering Opteo:** Support the other ad platforms. I would easily pay more if you did. **What problems is Opteo solving and how is that benefiting you?** Wanted a platform that could alert me when something was going wrong with my campaigns. Also wanted a tool that would give me recommendations more than just once a week.. if you were lucky. ### 37. Great for PPC insights **Rating:** 5.0/5.0 stars **Reviewed by:** William A. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2019 **What do you like best about Opteo?** Great insights on campaigns to help you improve performace. **What do you dislike about Opteo?** Never found anything I dislike about this. **What problems is Opteo solving and how is that benefiting you?** Help identify errors in bid management. The software finds improvements. ### 38. Useful Software That Saves A Lot Of Time **Rating:** 4.0/5.0 stars **Reviewed by:** Saul J. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2019 **What do you like best about Opteo?** The amount of time we save using Opteo to analyse the Google Ads accounts we manage means that the product pays for itself within a couple of days. The product is extremely cheap for what it provides in terms of freeing up resource. Recommendations are updated several times per day which is much more frequently than some other providers. The product is extremely user friendly. **What do you dislike about Opteo?** Not all of the suggested changes are useful or relevant but they are easily dismissed. I suspect it misses a few useful optimisations. **Recommendations to others considering Opteo:** The best option for the price bracket in my opinion. Don't let the extremely user friendly interface and ease of use trick you into thinking that this is a sub-par product. **What problems is Opteo solving and how is that benefiting you?** Opteo is a massive time saver, automating Ads account analysis which increases our margins and frees up resource. ### 39. Is simple for use and saves a lot of time **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. | MR, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2019 **What do you like best about Opteo?** Is designed to save you time. The information is not deep but is exactly what you need to know to do things over your accounts. Also is fast and easy to sync with every account. **What do you dislike about Opteo?** Sometimes you have to research more information in your AdWords account just to check if the changes made by Opteo where efficient. Usually this is not the case, but you have to do it with some optimizations proposed by this software. **What problems is Opteo solving and how is that benefiting you?** Time reduction in Google Ads optimization, from 4 hours per client to only 1 hour per client. ### 40. Almost there from being an indispensable tool for eCommerce **Rating:** 4.5/5.0 stars **Reviewed by:** Ricardo David F. | Digital Marketing Specialist, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Opteo?** Opteo saves you so much time in managing Google Ads accounts, it simplifies the testing process and helps you make sure your A/B tests are statistically significant. **What do you dislike about Opteo?** Is not so much a dislike but an unfulfilled need in the current version of Opteo. The program does not manage Google Shopping campaigns. **Recommendations to others considering Opteo:** If you manage one or several Google Ad accounts you will need Opteo to make your life much easier. I would only think about it twice if your main business is in eCommerce. **What problems is Opteo solving and how is that benefiting you?** Making informed decisions, seeing the big picture and saving money on PPC are some of the problems that Opteo solved ### 41. Opteo is one of the best AdWords tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2018 **What do you like best about Opteo?** The interface is simply beautiful. It's extremely intuitive and provides great recommendations to improve performance. **What do you dislike about Opteo?** The location recommendations don't always work for people who target zip codes because it works on a state basis. **What problems is Opteo solving and how is that benefiting you?** It took me a lot of time to go through our AdWords account and make changes to improve performance. With Opteo, I can clearly see which changes need to be made, what it's costing us to not make the changes, and how much performance will improve. If you want to increase your CPA, use Opteo. ## Opteo Discussions - [What is Opteo used for?](https://www.g2.com/discussions/what-is-opteo-used-for) - [View Opteo pricing details and edition comparison](https://www.g2.com/products/opteo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+07%3A39%3A39+-0500&secure%5Bsession_id%5D=30c009de-c9f5-460b-8820-185cd72f52f7&secure%5Btoken%5D=0c1c6538848bd15fe9ab0f8aa1c2fbeb796b7298db0ea28a5600c3a03ffb89fb&format=llm_user) ## Opteo Features **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization ## Top Opteo Alternatives - [Optmyzr](https://www.g2.com/products/optmyzr/reviews) - 4.7/5.0 (120 reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - 3.8/5.0 (442 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,929 reviews)