G2

Natasha U.

Marketing and Communications Specialist

Enterprise (> 1000 emp.)

11/20/2018

"Great tool to track"

4.5/5

What do you like best about Onalytica?

Onalytica is a great tool that makes tracking influencer relationships simple. This data, that would typically be obscure and hard to track, is made easy with the tool. I love how you are able to input the influencers you are tracking and see the touchpoints between your company and them. The daily email feature makes interacting with influencers easy as an email comes straight to your inbox with top posts by them. It also makes it easy to maintain and track relationships you create with influencers. Review collected by and hosted on G2.com.

What do you dislike about Onalytica?

Sometimes the influencers they serve up are not applicable or come up based on odd keywords - something that is hard to fix but with easy filtering, it's an easy fix! Review collected by and hosted on G2.com.

Recommendations to others considering Onalytica:

I am not sure if this is included or not but I highly recommend having a coach with Onalytica! Mine has been super helpful in learning how to use the tool, reporting, evaluating influencers as well as making reports to present to executives. Review collected by and hosted on G2.com.

What problems is Onalytica solving and how is that benefiting you?

The ability to track, identify and uncover otherwise hidden influencers makes it stand out from its competitors, and essentially does what I need solving the business problem of finding B2B Influencers. It can be difficult but Onalytica works to rank influencers by resonance and make sure that we are targeting the right ones. Review collected by and hosted on G2.com.