G2

Asha J.

Marketing Automations Specialist

Enterprise (> 1000 emp.)

10/23/2026

"ON24 Makes Webinar Data Actionable with Strong Analytics and Integrations"

5/5

What do you like best about ON24?

What I like most about ON24 is how it connects webinar management with marketing operations. The platform offers flexibility in customizing webinar experiences, managing registrations, and creating interactive sessions for attendees. Once familiar with the interface, it becomes easier to manage event requirements and keep webinar activities organized.

The analytics are particularly useful because they help us look beyond registration and attendance numbers to understand audience engagement and identify potential leads. The integration with marketing automation platforms and CRM systems also helps connect webinar activity with lead management, segmentation, and post-event nurturing.

From a performance and ROI perspective, these insights help us evaluate how webinars contribute to lead generation and follow-up campaigns, rather than measuring success by attendance alone. Having event management and engagement reporting in one place can also reduce manual effort and make reporting more efficient. The available product guidance and audience insights are useful for understanding the platform's capabilities and making better use of webinar data.

Overall, ON24 is valuable for marketing teams that want to connect virtual events with their broader marketing activities. Its combination of event customization, engagement analytics, integrations, and reporting helps make webinar data more actionable and supports more informed marketing decisions. Review collected by and hosted on G2.com.

What do you dislike about ON24?

One area where ON24 could improve is the flexibility of its workflows. Setting up webinars and managing different event requirements can take some time, especially when multiple events are running simultaneously. Some tasks could be more straightforward, and having more flexibility when customizing event settings and reporting would make day-to-day work easier. I would also appreciate more streamlined reporting options to make it easier to analyze engagement data and use it in follow-up marketing activities. Overall, these improvements could help reduce manual effort and make the platform more efficient for marketing teams. Review collected by and hosted on G2.com.

What problems is ON24 solving and how is that benefiting you?

ON24 helps me manage webinar activities more efficiently and understand what happens after an event. Instead of looking only at registrations and attendance, I can use engagement data to understand how attendees interact with the content and identify potential leads for follow-up. The integration with marketing automation platforms also helps connect webinar data with lead nurturing and campaign activities. This saves time on manual coordination and makes it easier for me to track event performance and use the insights for future marketing campaigns. Review collected by and hosted on G2.com.