G2

Michael B.

SEA eCommerce Content Manager

Mid-Market (51-1000 emp.)

11/24/2021

"Intuitive competitor analysis for product performance"

5/5

What do you like best about Omnilytics?

It is very intuitive and useful for competitor analysis, especially when tracking down their product performance with stock allocation VS sell-out rate. Aside from being a game-changing tool, the support and education was plenty. Our client manager Kate Ng was very initiative and detailed in her explanation. Her questions are purposeful to help clients drill down to what those numbers mean (and where to find them). Review collected by and hosted on G2.com.

What do you dislike about Omnilytics?

There is a module that allows you to peak at competitor store layout on dotcom and newsletter. Unfortunately, if the competitor has a welcome pop-up on their store, Omnilytics captures it and blocks the main banner.

It would also be great if it can track marketplaces but I heard it's already in the pipeline as an upcoming feature. Review collected by and hosted on G2.com.

Recommendations to others considering Omnilytics:

Omnilytics's edge is in competitor/product analysis. Details can go granular with fashion categories, patterns, colour, sizes, sales channel and more. While it is intuitive, I suggest you explore their free articles/videos to see how it exactly works and whether it fits your requirements. Review collected by and hosted on G2.com.

What problems is Omnilytics solving and how is that benefiting you?

In general, competitor product performance and what those products look like.

Visual capture of what those competitor products look like does make a difference; because if you only look at numbers, you might miss out on why bags (for eg.) are doing well for Competitor Brand XYZ (perhaps unique silhouette, or collaboration)

At its core, Omnilytics does allow me to find out my assortment's advantages and disadvantages. It's essential for testing out your assumptions before launching a category campaign or merchandisers buying for next season Review collected by and hosted on G2.com.