G2

Shai V.

Digital Marketing Manager

Higher Education

Enterprise (> 1000 emp.)

1/18/2019

"Great way to build a library of user generated content"

4/5

What do you like best about Olapic?

We now have a library of user generated content that we can use alongside our own images. Easy to use interface after the recent update and streamlined rights collection. Robust tagging and search features. Image recognition capabilities are cool. Fast and helpful technical support. Review collected by and hosted on G2.com.

What do you dislike about Olapic?

The platform is at the mercy of Instagram APIs. If a feature gets cut off by Instagram (such as the ability to collect photos from a location tag) then you become unable to collect certain photos that you could before. It's quite expensive to licence, so probably wouldn't be suitable for smaller businesses. Review collected by and hosted on G2.com.

Recommendations to others considering Olapic:

Ensure you have a good community of contributors who are passionate about your product/service. The licence fee can be expensive, so ensuring that you have sufficient content to make it worthwhile is necessary. Discuss the implementation of the platform with your web, marketing and legal teams, as you will need their support. The onboarding team are very helpful and continue to offer support. Review collected by and hosted on G2.com.

What problems is Olapic solving and how is that benefiting you?

We were looking for a platform that would allow us to monitor Instagram and Twitter for UGC images and help us to categorise and display them on our website and other properties. We also needed an efficient and robust way to obtain rights to use the photos. We demoed a number of products and Olapic fit our needs best. Review collected by and hosted on G2.com.