G2

Kim C.

Senior Account Manager, B2B Paid Social

Enterprise (> 1000 emp.)

12/19/2025

"Reveals True Marketing Impact with Powerful Insights and Stellar Support"

4/5

What do you like best about Octane11?

I really appreciate how it can combine impressions and engagement data with backend information from Salesforce to reveal the real impact of marketing efforts. Often, marketing—particularly paid social—doesn't get the credit it deserves if it isn't the final touchpoint before a conversion. Octane11 bridges that gap by demonstrating how various channels contribute to influencing deals. The platform is pretty easy to use, and while the implementation and getting all of the data loaded in can take some time, it's incredibly insightful once it's set up. The customer support has also been fantastic with dedicated reps that showcase the unique features and introduce different aspects that we haven't looked into yet. Also the integrations with LinkedIn and Reddit are incredibly helpful with much more data than we're able to see in the platforms directly. Review collected by and hosted on G2.com.

What do you dislike about Octane11?

Setting up and connecting to each channel took a significant amount of time. It would be much more efficient if there were more direct integrations with various platforms. While the data transfer from LinkedIn to O11 works well, I wish there were a way to upload audiences directly from O11 to LinkedIn, which would make it easier to act on accounts that display high intent. Additionally, not being able to adjust the parameters for measuring influence within the platform itself is challenging. Having to export and then upload data into a spreadsheet is especially time-consuming, particularly when I need to analyze multiple data views. Review collected by and hosted on G2.com.

What problems is Octane11 solving and how is that benefiting you?

Octane11 provides a much clearer perspective on how different channels influence deals, which is typically difficult to track. The platform’s capability to integrate real-time Salesforce data with its own data, and to display the number of impressions each channel contributed to a deal’s creation or closure, is extremely valuable. This insight helps us make more informed decisions about where to allocate our budget at various stages of the funnel, and it’s also very helpful when we need to request additional funds for specific channels. Review collected by and hosted on G2.com.