The platform allows you to report on the impact of mid and upper funnel channels, which often go unrecognized with last-touch attribution models. It provides visibility into the number of touches and their timing for each channel that leads to a conversion. This is extremely helpful for validating your digital media strategy and making informed budget decisions. Review collected by and hosted on G2.com.

They offer a manual way to adjust the threshold of influence, which is great because it allows you to define what you consider influenced deals, something you can't do with other platforms. Once this feature is fully integrated into the platform itself, it will become even more powerful. Review collected by and hosted on G2.com.