G2

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/3/2026

"Actionable Insights and a Flexible Platform That Evolves With Our Needs"

4.5/5

What do you like best about Obsero?

What I like best about Obsero is how tangible and actionable the data we get from Sarah and the team is. It’s not just nice-to-have insight, it gives us clear actions we can take forward and actually use with our clients. The team are also really flexible and open to suggestions around how the platform can continue to develop and grow, which means we can shape it around what we and our clients genuinely need. That flexibility really allows us to take a more client-centric approach, and it feels like the platform is continuing to evolve alongside those needs. Review collected by and hosted on G2.com.

What do you dislike about Obsero?

Nothing so far, it works well and clients are happy with the outputs we are able to share Review collected by and hosted on G2.com.

What problems is Obsero solving and how is that benefiting you?

Obsero is helping us turn what can sometimes be quite complex data into tangible insights and clear actions that we can actually take forward with clients. Rather than it just being nice-to-have data, it helps us identify opportunities and gives us something meaningful to build recommendations around. The team are really flexible and open to developing the platform around what we and our clients need, which allows us to be much more client-centric in our approach. It’s also helping position IDHL as an agency that is ahead of the curve, bringing clients new insights and allowing us to be one of the agencies leading the way and driving this area forward. Review collected by and hosted on G2.com.