
The first thing is, it has an amazing content writer. The output is not generic and comes out very well optimised for SEO, GEO and AEO. I need to manually refine it very little.
Besides that, I love its very precise SEO and GEO audit and fix functionalities. It gives a very detailed analysis of a page from an SEO/GEO point of view and lists a series of steps that can be taken. It doesn't just list them; it can even take action on these steps right from the analysis board. A huge time-saver and super effective.
There are many other good features, but these are my top two. Review collected by and hosted on G2.com.
Its keyword intelligence has been buggy. After I had done some research, I couldn't access it again later and had to start from scratch. However, after repeated complaints, they seem to have improved this. Review collected by and hosted on G2.com.