G2

Shobhit A.

Product Manager

Mid-Market (51-1000 emp.)

3/5/2026

"Flexible AI chatbot platform for building conversational experiences"

4.5/5

What do you like best about NuPlay?

What I like most about Nurix is flexibility in connecting to different data sources, along with the seamless orchestration that has made it easy to handle multiple use cases for cricket fans.

The overall integration process is relatively straightforward, and the platform makes it simple to iterate on chatbot behavior as requirements evolve. It also works well for scenarios where you need to answer structured queries based on existing content or data. On top of that, the team is very agile and was able to ship quickly even when things were ambiguous. Review collected by and hosted on G2.com.

What do you dislike about NuPlay?

Nothing really, team was quite efficient in product discovery, helping us build with velocity and shipping in record time, no realy dislikes in those! Review collected by and hosted on G2.com.

What problems is NuPlay solving and how is that benefiting you?

NuPlay helped ICC in deploying AI chatbots that can answer user queries at scale on sports data. It allows us to structure knowledge sources and quickly build flows that can help handle common fan questions and stats discovery via intutive chat and voice agent which are better medium that traditional medium (ie articles). This leads to deeper unlock in fan engagement and more learning from platfrom pov around what users really want giving us signal for future product development as well. Review collected by and hosted on G2.com.