NuPlay Reviews & Product Details

Nurix AI is an enterprise-grade conversational AI platform built for high-scale, complex environments across customer experience, sales, and internal workflows. At the core of the platform is NuPlay, Nurix’s orchestration and intelligence layer that powers production-ready AI agents across voice and chat. NuPlay connects LLM reasoning with real business systems, policies, and workflows, enabling agents to take action rather than just respond. It manages conversation flows, tool usage, policy enforcement, fallbacks, and escalation logic so agents behave predictably in live customer interactions. Key features and benefits of Nurix AI include: AI Agents: Intelligent virtual assistants that can handle customer inquiries 24/7, aligning with brand voice and automating routine tasks. Agent Assist: Human-in-the-loop AI assistants that empower sales and support teams to serve customers more effectively, increasing productivity by up to 4x. Voice Agent: Advanced voice-to-voice AI technology that provides human-like, low-latency interactions for phone-based customer support, offering natural conversations and quick response times. Real-time Support: Swift and accurate customer support across multiple channels, resolving issues instantly and anticipating customer needs. Continuous Learning: AI agents that adapt and improve based on feedback and interactions, enhancing performance over time. Enterprise Integration: Seamless integration with existing enterprise data and tech infrastructure for optimal value delivery. Nurix AI offers significant benefits to organizations, including: - Improved sales conversions through intelligent interactions - Increased sales reach by automating end-to-end workflows - Reduced cost per support ticket while maintaining high-quality service - Enhanced employee productivity by automating routine tasks - Ability to handle unlimited customer inquiries without compromising service quality - 24/7 availability of voice support with consistent brand representation The product is designed to help enterprises across various industries reimagine their customer relationships using cutting-edge AI technology, ultimately leading to higher conversions, better productivity, and improved customer satisfaction. The addition of voice agent capabilities further enhances the natural feel of customer interactions, providing a seamless experience across both text and voice-based channels.

Seller

Nurix

Discussions

NuPlay Community

Languages Supported

English, Hindi, Marathi, Spanish, Tamil

Overview by

Abhishek Asawa

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NuPlay Integrations

(2)

Integration information sourced from real user reviews.

NuPlay Media

NuPlay Demo - Nurix Customer Support Dashboard

The customer support dashboard gives a real-time, end-to-end view of customer conversations, including volume, resolution and deflection rates, response latency, and human handovers. It helps teams quickly understand how effectively conversations are being handled, how much support is automated, ...

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SA

Shobhit A.

Product Manager

Mid-Market (51-1000 emp.)

3/5/2026

"Flexible AI chatbot platform for building conversational experiences"

4.5/5

What do you like best about NuPlay?

What I like most about Nurix is flexibility in connecting to different data sources, along with the seamless orchestration that has made it easy to handle multiple use cases for cricket fans.

The overall integration process is relatively straightforward, and the platform makes it simple to iterate on chatbot behavior as requirements evolve. It also works well for scenarios where you need to answer structured queries based on existing content or data. On top of that, the team is very agile and was able to ship quickly even when things were ambiguous. Review collected by and hosted on G2.com.

What do you dislike about NuPlay?

Nothing really, team was quite efficient in product discovery, helping us build with velocity and shipping in record time, no realy dislikes in those! Review collected by and hosted on G2.com.

What problems is NuPlay solving and how is that benefiting you?

NuPlay helped ICC in deploying AI chatbots that can answer user queries at scale on sports data. It allows us to structure knowledge sources and quickly build flows that can help handle common fan questions and stats discovery via intutive chat and voice agent which are better medium that traditional medium (ie articles). This leads to deeper unlock in fan engagement and more learning from platfrom pov around what users really want giving us signal for future product development as well. Review collected by and hosted on G2.com.

S

SHREYAS .

R & D executive

Mid-Market (51-1000 emp.)

12/16/2025

"Nurix AI voice agent and Nuplay platform feedback"

5/5

What do you like best about NuPlay?

Overall experience with Nurix was good. AI voice agent has automated our Appointment booking process. Nurix agent is saving around 2800 hours of time of PREPCA.

also we are able to see significant impact on COCA.

Nurix team have good understanding about this space and team is well qualified. We got good support from Mr. Arpit sharma and Prafful sahu from there team who made agent for us. Review collected by and hosted on G2.com.

What do you dislike about NuPlay?

Not found anything yet. There Nu-play product is under iteration phase. so client does not have access to some features. Review collected by and hosted on G2.com.

What problems is NuPlay solving and how is that benefiting you?

1) We are getting automated bookings for conduction of VC.

2) AI Voice agent is saving collectively 2500-2800 hours of time of my sales team. now we are taking videos call of those leads which are booked by agent directly. hence it has reduced our CPL and COCA by 23 %

3) Nurix team also provided another end to end sales agent for our test series product. it has automated our entire sales process for this process use case. and we are getting additional revenue from here Review collected by and hosted on G2.com.

SB

Swati B.

VP Product

Mid-Market (51-1000 emp.)

12/26/2025

"Automation Made Easy with Human-Like BOTs"

4.5/5

What do you like best about NuPlay?

Nurix as a platform has enabled us to automate several tasks that were previously managed by humans. It also provides clear visibility into how conversations are progressing. The BOT is capable of handling queries in a manner that closely resembles the approach of our human operations team. The support from the team is excellent. Review collected by and hosted on G2.com.

What do you dislike about NuPlay?

At the moment, setting up new BOTs for different use cases depends on the Nurix team. If the platform offered a self-serve option, it would be much easier for us to experiment and manage these setups on our own. Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Enterprise (> 1000 emp.)

2/17/2026

"Emotion/Sentiment Detection Made Easy to Train"

5/5

What do you like best about NuPlay?

Great ease of training for Emotion/Sentiment Detection. Review collected by and hosted on G2.com.

What do you dislike about NuPlay?

So far, I haven’t run into any major issues. The products are pretty good overall, and everything looks promising. Review collected by and hosted on G2.com.

PS

Paul S.

Project Support Officer

Government Administration

Mid-Market (51-1000 emp.)

9/3/2024

"Evaluating customer relations and enhancing staff productivity"

4/5

What do you like best about NuPlay?

AI Agents used by Nurix have been useful for the management of the usual queries from the clients. They partly provide sufficient time to my team to attend major concerns and handling and building relationship with clients. The 24/7 availability is also allowing customers to always reach a first point of contact. Review collected by and hosted on G2.com.

What do you dislike about NuPlay?

What I found very difficult was the natural and genuine approach to the interactions. I was also unable to follow up with more targeted answers in regard to our specific product lines or include terms that are associated with our industry. Review collected by and hosted on G2.com.

DS

Danny S.

Project Manager

Enterprise (> 1000 emp.)

9/21/2024

"Potential for simplifying customer contacts"

4/5

What do you like best about NuPlay?

I was satisfied with the performance of Nurix’s AI Agents that were able to answer most basic questions customers. This relieves my team of simple questions and encourages customers who can get answers. Review collected by and hosted on G2.com.

What do you dislike about NuPlay?

Nurix has a difficulty of Data Information Silos. The integration with our CRM was not perfectly smooth. The data gathered in previous interactions was not made available to the AI agents. Review collected by and hosted on G2.com.