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Elaine A. E.

Vice President, Communication and Marketing

Small-Business (50 or fewer emp.)

3/23/2017

"Muster really enhanced our grassroots presence"

5/5

What do you like best about Muster?

The ease of use and the all-inclusive pricing. We had been using another platform for many years and every time we wanted to do something a little different, it seemed it was an added cost. Muster really understands what we need and have made it extremely user-friendly and streamlined. We've seen a huge increase in member engagement since we've started using Muster as our grassroots platform. Review collected by and hosted on G2.com.

What do you dislike about Muster?

I can't think of anything I dislike at the moment. They've been really responsive when we've asked for additional features. Review collected by and hosted on G2.com.

Recommendations to others considering Muster:

We've already had several other organizations ask us what we've been using to send our action alerts and have referred them to Muster. It's easy to use and the pricing structure is great. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

We struggle to get our members engaged in our advocacy efforts. In the past, with our old grassroots messaging platform, we had to really work to get people to send emails or call their legislators at the proper time to help our lobbyists on the front lines. One of the first Action Alerts we sent with Muster garnered 1,000 responses and emails to legislators -- a new record for our organization. And this was on an issue that we've dealt with repeatedly over the last few years. Since then, we continue to post record-setting response rates on our alerts. Review collected by and hosted on G2.com.

Muster Reviews & Product Details

Muster is a powerful grassroots advocacy platform designed for nonprofits, associations, and other organizations that want to influence public policy and strengthen supporter engagement. With easy-to-use digital advocacy tools, Muster helps organizations mobilize their members, drive impactful campaigns, and connect directly with elected officials. The platform makes it easy to launch advocacy campaigns, send action alerts, and track engagement in real-time—empowering organizations to increase participation and demonstrate measurable results. Trusted by nonprofits and associations of all sizes, Muster provides an affordable and effective solution to grow your advocacy impact and advance your mission.

Product Website

Seller

Muster

Languages Supported

English

Product Description

Muster is a political advocacy software for non-profits and professional associations.

Overview by

Corey Vaughn (Marketing at Muster)

Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

View More Pricing Information

Muster Integrations

(4)

Verified by Muster

Muster Media

Managing and segmenting advocates or stakeholders has never been this easy.

Muster Demo - Policy and Regulatory Advocacy

Build powerful grassroots campaigns targeting local, state, and federal legislators as well as regulatory bodies.

Take control of your advocacy with Action Forms from Muster. Embed a campaign into your website to gain greater control over the look and feel of your grassroots advocacy.

Build captivating emails that drive action with the help of AI. Easy drag-and-drop email building as well as HTML.

Connect your favorite apps to Muster with Zapier and automate some of your grassroots advocacy work to help drive extra value.

Muster Reviews (21)

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Brad K.

Director of public policy

Small-Business (50 or fewer emp.)

10/30/2025

"Muster - Great e-advocacy tool with outstanding customer support"

5/5

What do you like best about Muster?

I appreciate how straightforward it is to use Muster for my organization's e-advocacy campaigns. In addition, their help desk is *fantastic* - they always get right back to me with an on-target solution to whatever I'm looking for. Review collected by and hosted on G2.com.

What do you dislike about Muster?

Nothing, really. As with any product or platform, there are always opportunities for enhancement. The nice thing about Muster's team is that they always give serious consideration to customer suggestions, and often implement them. Review collected by and hosted on G2.com.

Meghan S.

Associate Director

Small-Business (50 or fewer emp.)

3/26/2025

"Excellent Grassroots Advoccacy Tool"

5/5

What do you like best about Muster?

Muster has been a wonderful addition to our statewide grassroots advocacy efforts. We were able to easily implement the software within days of signing our contract. With a small staff, the ability to integrate quickly is not only a want, but a need. It has allowed for us to mobilize incredibly quickly when there is a need for advocates to reach out to their legislators. We have been impressed at the ease of the tool on both the backend side, as well for the front end user when we embed the form on our website. In addition, the Muster staff has been incredibly attentive and is quick to answer questions when they arise - at this time I can honestly say their customer service is some of the best I have experienced. Review collected by and hosted on G2.com.

What do you dislike about Muster?

At this time, I don't have any complaints! Review collected by and hosted on G2.com.

Cody C.

Director of Communications & State Advocacy

Small-Business (50 or fewer emp.)

5/21/2024

"A Perfect Match: How Muster Transformed Our Grassroots Advocacy Efforts"

5/5

What do you like best about Muster?

After using a number of other grassroots platforms and being dissatisfied with their high costs or poor service, Cigar Rights of America started working with Muster in hopes of getting a serviceable product at a reasonable price, and they have truly exceeded our expectations!

During the onboarding process, their entire team was made available to us to talk through the front and back-end of the product in great detail to make sure we were comfortable with it before coming on board. They were gracious and patient in the two months between identifying them as our choice and the termination of our prior contract, and getting set up was functionally instantaneous.

Since switching, we have been more than happy with the choice and genuinely sad to not have more grassroots messaging to do on their fabulous platform. Muster is extremely easy to use and generates a great published product, rendering a 75% increase in the number of people who send a message after landing on the messaging page. That, combined with their extremely reasonable pricing leads us to recommend them to anyone looking for a fabulous grassroots provider. Review collected by and hosted on G2.com.

What do you dislike about Muster?

Cigar Rights of America has nothing but praise for Muster. Their product is simply outstanding. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

Reasonable Costs: Previous grassroots platforms were too expensive and we didn't feel like we were getting value for our money. Muster provided a serviceable product at a reasonable price, making it a cost-effective solution for CRA.

Excellent Service: Other platforms lacked adequate customer service. Muster's team was highly supportive during the onboarding process, ensuring CRA was comfortable with both the front-end and back-end of the product.

Ease of Onboarding: Setting up and transitioning to a new platform can be challenging. Muster made the onboarding process smooth and nearly instantaneous, allowing CRA to start using the platform without any significant delays.

Increased Engagement Rates: CRA experienced low engagement rates with previous platforms. Muster's user-friendly interface and effective design led to a 75% increase in the number of people who send a message after landing on the messaging page. Review collected by and hosted on G2.com.

Gary H.

Executive Director

Small-Business (50 or fewer emp.)

6/5/2024

"Great advocacy product for the value."

4/5

What do you like best about Muster?

Muster is easily embedded in an existing website and plays nice within the Wordpress landscape. Setup for advocacy channels is quick and painless. Customer support is easily reached. Additionally, we put in a feature request and saw that new functionality implemented within 30 days. Review collected by and hosted on G2.com.

What do you dislike about Muster?

Their platform limits a user to sending only 15 emails at a time for advocacy. This sometimes presents a challenge considering that some committees in the Tennessee House have over 20 members. Therefore, we are unable to allow users to send emails to the entire committee in that scenario. Review collected by and hosted on G2.com.

Response from Corey Vaughn of Muster

edit

Hi Gary

Thank you so much for your wonderful review! We enjoy serving you and are happy to hear how easy your experience with the product has been. In addition to ease-of-use, we place a high priority on message deliverability. This is why we limit non-geotargeted campaigns to 15 targets. We absolutely understand wanting to target an entire committee, and we believe our message mapping feature is a great way to accomplish this. We’re incredibly grateful to have you as a customer and appreciate your feedback!

Dee S.

Manager

Small-Business (50 or fewer emp.)

5/21/2024

"Muster lets us buy just what we needed and it is easy to use!"

4/5

What do you like best about Muster?

Muster piece-meals the features it has to offer, widening its market and offering room for growth. It is easy to set up a form and we like that we can use it for state and local governments too. Review collected by and hosted on G2.com.

What do you dislike about Muster?

There is no component for self-dtermined targets such as university/company administration. We were told that advocacy is not effective with them but our organization has a long history of successfully applying pressure in this way.

Also we dislike the logic between calling and emailing. If calling is enabled, It should prompt everyone if they want to call. If yes or no, the next thing is to send an email. Review collected by and hosted on G2.com.

Verified User in Legal Services

Mid-Market (51-1000 emp.)

6/6/2024

"Easy to use, has all the tools"

5/5

What do you like best about Muster?

Muster is a clean and clear interface that allows us to advocate for policy change. The team at Muster is super responsiven and answers requests and questions. Review collected by and hosted on G2.com.

What do you dislike about Muster?

We haven't run into many downsides to Muster, it has met our needs to date. Review collected by and hosted on G2.com.

Laura E.

Small-Business (50 or fewer emp.)

7/28/2023

"Excellent Service, Quality Advocacy Tool"

5/5

What do you like best about Muster?

Muster is extremely easy to use, making it a great tool for novice users and seasoned organizers alike. It delivers everything it promises, and is backed up by excellent and responsive customer service and support. Review collected by and hosted on G2.com.

What do you dislike about Muster?

There is very little to criticize, but I would suggest some additional formatting options (like bold, underlining, font selection) and a larger message preview box so that advocates can more easily review the message they are sending. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

We selected Muster to replace a different grassroots advocacy platform. While we are not using it to its full capabilities, we like that, as we contemplate future software acquisitions, Muster is flexible and expandable to meet potential future needs. It allows us to mobilize our members to contact their elected officials with clear, consistent messaging and an uncomplicated and user-friendly experience for administrators and users. Review collected by and hosted on G2.com.

Response from Corey Vaughn of Muster

edit

Thanks so much for your review Laura! We're glad you're happy with the switch to Muster and that you can get precisely the solutions you and your organization need.

Our entire team looks forward to continuing to serve you!

Verified User in Public Policy

Small-Business (50 or fewer emp.)

1/17/2024

"Reviewing Muster, VHA"

4.5/5

What do you like best about Muster?

Muster has been helpful in our advocacy efforts because it broadens our reach. We love how targeted we can get with our messaging. Muster also has great tools to customize the design of our action alerts and landing pages. We also love the customer support! Review collected by and hosted on G2.com.

What do you dislike about Muster?

The platform posed a steep learning curve at first. Review collected by and hosted on G2.com.

Verified User in Government Relations

Small-Business (50 or fewer emp.)

5/4/2023

"Excellent service and product experience"

5/5

What do you like best about Muster?

Intuitive, easy to use and great reporting system Review collected by and hosted on G2.com.

What do you dislike about Muster?

No dislikes! Amazing product. I highly recommend. Review collected by and hosted on G2.com.

Blaise L.

Small-Business (50 or fewer emp.)

2/10/2023

"Fantastic Advocacy Software with Great Features"

5/5

What do you like best about Muster?

Muster is a great overall value. It provides us with everything we need in strategic grassroots advocacy software. Muster takes it to the next level by better informing our Congressional engagements, providing us analysis on which districts receive our correspondence. This allows us to tailor our messaging and make in-roads with members whom we may not have had prior relationships with. Review collected by and hosted on G2.com.

What do you dislike about Muster?

The only thing I would like to see added is the ability to sort advocates/letters sent by specific date ranges, i.e. if I had a campaign that was 3 months long, it would be helpful to analyze and measure specific marketing pushes within that time period. It would also be nice to aggregate all of the custom messages into a form or report so we can easily pull testimonials that our writers send to their members. Review collected by and hosted on G2.com.