G2

Phil I.

Director CRM and Partnerships | eCommerce Marketing | Partnership Development | Team Management

Small-Business (50 or fewer emp.)

Originally submitted 4/24/2018

"CRM Marketer in B2C eCommerce business"

4.5/5

What do you like best about Movable Ink?

Love the ease of use we had with implementing a variety of business cases with the platform. I actually used Movable Ink at a previous job 4+ years ago and can tell they have made a lot of advancements with implementing the technology into email. The account management team has also been great with aiding our team with getting our use cases in market. Review collected by and hosted on G2.com.

What do you dislike about Movable Ink?

Nothing really with the platform, I just wish there was more flexibility with the contract terms. They didn't appear open to doing a trial type period. Review collected by and hosted on G2.com.

What problems is Movable Ink solving and how is that benefiting you?

In general we are tasked with driving email engagement and site traffic of registered prospects and customers. Below are use cases we have seen success with to date which have aided in performance of our campaigns:

- Countdown timers to create urgency with sale periods

- Scratch off functionality to reveal a new product or mystery offer

- Web crop which allows us to port in available product from the website into email

- Live polling to increase user engagement within an email

- Add to calendar feature

- Device targeting feature to only show IOS users a promo for our mobile app Review collected by and hosted on G2.com.