--- title: Mopinion Reviews meta_title: 'Mopinion Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 28 reviews by the users' company size, role or industry to find out how Mopinion works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 28 scale: '5' date_modified: '2026-06-22' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Mopinion Reviews **Vendor:** Mopinion **Category:** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management) **Average Rating:** 4.1/5.0 **Total Reviews:** 28 ## About Mopinion In order to succeed in a more complex and digitising world, you'll need a helping hand when it comes to finding out exactly what your customers want and need. Mopinion provides you with the European #1 Feedback Software for Web, App and Email. At Mopinion, we make it easy for you to discover missing insights and optimise digital experiences. You know what users are doing. Now find out why. Mopinion Products: - Mopinion for Websites: Deliver an exceptional website experience. Get the inside scoop on how your customers experience your website so that you can drive strategy and boost engagement. - Mopinion for Apps: Grab a hold of powerful in-app insights. Collect powerful feedback from your native apps with our flexible and easy-to-install SDKs for iOS and Android. - Mopinion for Email: Boost engagement within email campaigns. It’s not just about clicks or opens anymore. Start sending the right message to your audience. Insights & Action: Stay on top of your user feedback with AI-powered feedback summarisation, trend identification, and the best data visualisation and action management tools at your fingertips. Connect your favorite tools with Mopinion: Mopinion integrates seamlessly with your favourite applications. Expand your possibilities and connect your apps to Mopinion. Technology: Mopinion provides tons of connectors and agile cloud services for data integration, feedback management, and automation so you’re up and running fast. Because we’re built on the best technologies, Mopinion is the most trusted name when it comes to analysing customer feedback from your websites and apps. Security: We understand the value of data, and provide solid security at all levels. Our team will do the utmost to keep your data safe and protected, and that is why Mopinion is ISO 27001 certified. All data transferred to and from our servers is encrypted via a SSL connection. The Mopinion platform is hosted with the world’s leading data center providers. Our data center partners are SOC 2 Type II and ISO 27001 certified. Join over 1500+ enterprises with forward-thinking digital teams such as Air France-KLM, Bol, Colgate-Palmolive, the Dutch Government, Efteling, Engie, France Travail, Kaufland, KPN, Scania, TomTom, TSB Bank, Vattenfall and many more. Mopinion is part of Netigate: The European leading AI-powered Experience Management platform. We help enterprises turn customer and employee insights into business growth. ## Mopinion Reviews ### 1. It is not very intuitive and the reporting needs improving & more **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Mopinion?** It works and that is really all I have to say, I see many improvements that could be made to optimise this tool. **What do you dislike about Mopinion?** It is not very intuitive and the reporting needs significant improving plus the duplication of forms should be easier to create new forms in diifferent languages. When I want a form in English and French I cannot copy paste the form's values and just paste in the translations, I need to create a whole new form and with the 7 languages we work with this is really time consuming and inconvenient. It it not always easy as some 'conditions' are too restrictive to create a flow we want. **What problems is Mopinion solving and how is that benefiting you?** feedback from web users, but again the reporting is not easy & intuitive, the 'top' words will pick up le and la in french which doesnt mean anything so doesn't tell us any relevant information. I'd like a democratic data report that is easy to understand for anyone in my organisation, not an excel table that will puzzle some. **Official Response from Tjeerd Traats:** > Thank you for your feedback. Our product and development teams are always working hard to deliver the best experience. One of our focus areas will be adding a copy form feature in the near future' Regarding text analytics, we're sad to read it did not work properly for you yet. We're working on new additions to make sure you can use it in the desired way. Should you have more feedback or want to know more about our upcoming features, you can always reach out to our customer success team. ### 2. Good software to start to listen to your users **Rating:** 4.0/5.0 stars **Reviewed by:** Roderik P. | Lead Experimentation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Mopinion?** There are a lot of options to ask for feedback from your user, also it gives you the possibility to measure real CX KPI's instead of just measuring NPS, which is not a real CX metric. **What do you dislike about Mopinion?** The possibilities to reduce feedback lazyness. Users are complaining about the number of pop-ups we show them. So alternatives then showing pop-ups or exit intens would be really great. **Recommendations to others considering Mopinion:** Don't look at the standard templates. Think about the things you actually want to measure or want to know what you want to do with the feedback. **What problems is Mopinion solving and how is that benefiting you?** Measuring CX kpi's and use it as a source to listen to the voice of our users. **Official Response from Tjeerd Traats:** > Thanks for your review, Roderik! It's nice to hear that you know there are many options to ask for feedback. Recently, we published an article about Feedback Fatigue. Hopefully it will help you on how to reduce the feedback lazyness and complaining about the number of pop-ups. https://mopinion.com/en/feedback-fatigue-give-your-customers-a-break/ Keep up the good work by listening to the voice of your users! ### 3. Vandebron **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Mopinion?** Being able to gather feedback on multiple platforms with custom styling. **What do you dislike about Mopinion?** The tool is not super easy to use. It requires a lot of try and error. Some suggestions: 1) Allow users to copy previous forms, handy to reuse. 2) Auto translate would be a nice add-on for English speaking colleagues of mine 3) I think this is an interaction bug, but I think systems actions should reflect on the selection of the current page. So for example, when I check the checkboxes of some feedback of page 1 and I navigate to page 2 and press on delete, the delete action should only apply to whatever is selected on page 2 and not on page 1. I find this quite ennoying. 4) would be nice to be able to set a deploy date. **Recommendations to others considering Mopinion:** Mopinion is not the most straightforward tooling. If you are open to learn and dive into the tool, then it's a great choice. **What problems is Mopinion solving and how is that benefiting you?** Getting user-pain points sorted. Currently, we're able to see by using tags where the main user-pain point is. **Official Response from Tjeerd Traats:** > Thank you for your review and suggestions! There are some updates coming along to fulfill your wishes and we are working on big improvements to make Mopinion easier to use for everyone. Regarding your feedback there are some options possible: - Mopinion does allow users to copy previous forms - Mopinion does have an auto translate - You are able to set up a deploy date Feel free to reach out to support for more information. ### 4. Good customer support service, easy tool to use and create form missing a better analytics dashboard **Rating:** 3.0/5.0 stars **Reviewed by:** Jessica L. | onsite search manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2022 **What do you like best about Mopinion?** Easy to create forms, and customisation options **What do you dislike about Mopinion?** the analytics dashboard is not easy to use, **What problems is Mopinion solving and how is that benefiting you?** qualified customer feedback and different stages of the user journey **Official Response from Tjeerd Traats:** > Thanks for your review, Jessica. We are happy to hear that you likethe way to create feedback forms which helps you to get qualified customer feedback on different stages of the user journey. Here at Mopinion we strive to deliver a great experience and your feedback is very helpful. We'd like to know more about your experiences regarding the analytics dashboard.. You can always reach out to our customer success team to discuss your thoughts. ### 5. Neat screenshot feature, intuitive feedback form builder. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Mopinion?** Amongst many feedback collection systems, only a few products including Mopinion has offered the screenshot feature. It was my favorite feature within this software, too. In comparison with its competitors, such as Usabilla, Mopinion offers much reasonable pricing - that's another good point of this. Also, the feedback form builder has intuitive input - we can put scales, buttons, text fields, and things we need to set up a simple feedback form for users. **What do you dislike about Mopinion?** Data collection dashboard's UI sometimes disorganized, slow response during exchanging messages on payment from outside of their country. Maybe their organization grows, such problems will disappear - will take time! **What problems is Mopinion solving and how is that benefiting you?** Mopinion gave us a cost-effective solution to gather feedback from users of our product documents. We realized the feedback feature on the site with the system so cheap and smoothly. **Official Response from Tjeerd Traats:** > Thank you for your review! It's great to hear that Mopinion gave you a cost-effective solution to give your online visitors a voice. Our team is definitely growing and working hard to make a lot of improvements on our software and User Interface. ### 6. Good but limited **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Mopinion?** Mopinion is relatively simple to implement on your website, especially if you have Google Tag Manager (GTM) already set up on your website. Mopinion also has a decent set of form building options, however, some areas of the builder are limited. **What do you dislike about Mopinion?** The form building options are decent, but the drag and drop builder is limited and very rigid in places. For example, if you're trying to reduce the spacing between the questions displayed on your form there are no simple ways to do that. **What problems is Mopinion solving and how is that benefiting you?** Mopinion is useful for gathering insights and surveying customers who visit certain areas of your website. The option to also link to Mopinion surveys is good as it means you can include that link in an email to your customers etc. **Official Response from Tjeerd Traats:** > Thank you for sharing your idea about how the form building options can be more feasible for you. This is definitely something for us to look into! We are glad to hear that you found it relatively simple to implement Mopinion on your website and like the option to link Mopinion surveys to emails. ### 7. Great tool for collecting feedback (with some limitations) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Mopinion?** - Ability to embed feedback forms directly into the site. - Logic to control who sees the forms - Ability to capture additional user data **What do you dislike about Mopinion?** - No ability to easily duplicate forms. - The way the publishing of forms is handled has some limitations, in particular when it comes to updating an existing form with changes that require other people to review a form before it is published. - Lack of CSS documentation **What problems is Mopinion solving and how is that benefiting you?** Mopinion is a great way to collect feedback and other information from customers and offers a lot of flexibility in how that feedback is collected. It has enabled us to tie UX outcomes more closely to business KPIs. **Official Response from Tjeerd Traats:** > Thanks for your review! We love to receive your feedback about our software. Your ideas are being forwarded to our product and development team which is growing and taking huge steps to make our software more feasible for you. It's great to hear that Mopinion helps you to tie UX outcomes closely to your business KPIs. ### 8. Super intuitive and powerful tool to gather user feedback! **Rating:** 4.0/5.0 stars **Reviewed by:** Petter A. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Mopinion?** Mopinion is so easy to use. As a designer, I have almost full control of how the feedback module should be displayed and implemented. I can monitor the feedback by building beautiful and easy-to-use dashboards. **What do you dislike about Mopinion?** Even though the options are great, I would like even more! The ability to customize icons and buttons further would help integrate the feedback forms even more naturally into our design language. **What problems is Mopinion solving and how is that benefiting you?** Mopinion was a quick and easy way to implement direct user feedback for us. Since then, we have noticed an increased focus on user satisfaction and improving our digital enviroments to meet the expectations of our users. **Official Response from Tjeerd Traats:** > Thank you so much for your review. We are happy to hear that you, as a designer, find Mopinion easy to use and would love to get even more out of it. On top of that, we love to hear that Mopinion helps you to focus on user satisfaction and improving your digital environments. Keep up the great work to meet your users expectations! ### 9. Very good feedback tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Mopinion?** Easy to add into website and works almost instantly to collect feedback. The text analysis is one of the best features.I use it with Madcapflare. Its much better than other feedback software. **What do you dislike about Mopinion?** Only 3 users are allowed. If the dashboard is graphical, it will be better. All works perfectly. Add default email notifications. Allow at least 5 users for basic. **What problems is Mopinion solving and how is that benefiting you?** We are collecting content feedback to improve software help. Its more on customer satisfaction than financial benefits. Yes it helped improve productivity. Content usage enhanced as we worked on updating with consideration of feedback. **Official Response from Tjeerd Traats:** > Thank you for 5 stars and such a nice review about the text analysis. This is definitely a feature we're proud of. We'll keep improving! ### 10. Flexibility and stability of the service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Mopinion?** Mopinion was one of few companies that agreed to sign a Data Protection Agreement with our company and quickly provided all other papers for the procurement procedure. The tool itself is flexible, easy to integrate, easy to use. Never experienced downtime. **What do you dislike about Mopinion?** There were some minor issues, such as the lack of support for Latvian and Lithuanian mobile phone numbers for multi-factor authentication, which took too long to fix. **What problems is Mopinion solving and how is that benefiting you?** We are collecting feedback from users and running regular NPS surveys. They are easy to set up and localize in different languages. **Official Response from Tjeerd Traats:** > Thank you for your review and feedback on the support issue. Despite it took some time, we're glad that the issue has been solved. We at Mopinion, only want to offer you the best when it comes to data security. We are happy to announce that we got re-certified for another year of ISO 27001! ## Mopinion Discussions - [Trial Features](https://www.g2.com/discussions/trial-features-46744842-7a5f-4db1-a321-9b6600165f70) - 1 comment, 1 upvote - [VAT](https://www.g2.com/discussions/vat) - 1 comment, 1 upvote - [Payment Options](https://www.g2.com/discussions/payment-options-2a123b2d-b7eb-4114-a835-8c16773d8bc0) - 1 comment, 1 upvote - [Trial](https://www.g2.com/discussions/trial-b1002a5a-e334-413d-aeae-4f02a4357636) - 1 comment, 1 upvote - [Trial](https://www.g2.com/discussions/trial-4fed9c5c-48a4-44ab-95f8-28a31937ad1e) - 1 comment, 1 upvote - [View Mopinion pricing details and edition comparison](https://www.g2.com/products/mopinion/reviews/mopinion-review-4207644?section=pricing&secure%5Bexpires_at%5D=2026-07-03+22%3A50%3A31+-0500&secure%5Bsession_id%5D=a307b271-41bd-4808-8963-f60e5c0214a6&secure%5Btoken%5D=bfb236201075a9c4578cd67f6a11dc92724e2e4faa26fb48b8a8cf047f570aa3&format=llm_user) ## Mopinion Features **Feedback Management** - Tagging - Segmentation - Custom Reports and Dashboards **Generative AI** - AI Text Generation - AI Text Summarization **Survey Management** - Brand Design Consistency - Survey Deployment - Feedback Collection - Device Responsiveness **Feedback Analysis** - Thematic Analysis - Sentiment Analysis - NPS/CSAT Scoring **Process Management** - Feedback Aggregation - Trigger Alerts - Real-Time Analysis - Real-Time Action **Feedback Sources** - Online Reviews - Surveys - Customer Service Channels **System Management** - Security - System Monitoring **Generative AI** - AI Text Generation - AI Text Summarization ## Top Mopinion Alternatives - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - 4.3/5.0 (725 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,212 reviews) - [AskNicely](https://www.g2.com/products/asknicely/reviews) - 4.7/5.0 (1,029 reviews)