The simplicity of use, easy to use drag'n'drop to create emails etc. Easily interfaces to your website for form/lead capture Excellent backup and support - probably the best support I've had for any platform we've used Review collected by and hosted on G2.com.
It's a new platform so one or two of the features are not fully functional in the platform so you don't know if a feature is truly working. Once you know, it is easier to work around. Price is acceptable. I sometimes think pricing should be more competitive as there are other platforms less expensive and more reliable. That said, the excellent support makes up for that. Review collected by and hosted on G2.com.
