G2

Shachaf R.

Designer

Small-Business (50 or fewer emp.)

6/3/2021

"The most most impactful and insightful way to understand how people user your product"

4.5/5

What do you like best about Mixpanel?

First and foremost, the product is super powerful yet intuitive and straightforward to use as an analyst / PM. I also value how smart some of the features are, like the retention cohorts, Signals etc. The dashboard is great for internal product team use, but one of the best ways to use them is to customize the email digest. Identifying power and casual users was easy and gave us a lot of insight into crafting the product and who we should market the product.

The Signal reports are just brilliant - you can easily understand the a-ha moments in the user journey, which saved us many research resources.

Cohort analysis is probably one of the strongest features in Mixpanel, creating them based on user properties or event properties is easy, and allows for powerful and granular view of the product. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Implementation might take some time. Could use more template-like features to onboard other stakeholders. Sometimes the product can be overwhelming for non-technical people. In addition, it also hard to track and understand how people use the different reports or cohorts. Retention data export could also be improved, mainly for company presentation.

I assume there can be some improvements to the cohort usage, again especially for casual mixpanel users.

The feature impact feature can be improved in my opinion. Review collected by and hosted on G2.com.

Recommendations to others considering Mixpanel:

Implementing Mixpanel might take some time and man hours, but you will gain so much in the short and longterms by using the product. Both for PMs and analyst but also for other stakeholders in the company. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Measuring feature or design changes impact on product use. Understand how customers use my product, and also a better understanding of who are the different power and casual users. In addition, the dashboards are great, both for myself and for stakeholders. Understand cohort usage helps both the product and the marketing teams on messaging and product features. Review collected by and hosted on G2.com.