The value is in being able to break down user activity into specific actions instead of relying on broad traffic numbers. That makes it easier to investigate how people interact with individual features and decide what deserves attention from the product team. Review collected by and hosted on G2.com.

Getting the right events and tracking definitions in place can take more thought than expected. If the team does not agree on what each event represents, the resulting reports can be difficult to interpret consistently. Review collected by and hosted on G2.com.