G2

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

12/15/2021

"GNPD is an amazing resource!"

5/5

Describe the project or task Mintel helped with:

I've used Mintel in the past to understand foundational insights in food and beverage both domestically and internationally through our subscription, as well as using GNPD to understand the products on shelf. Review collected by and hosted on G2.com.

What do you like best about Mintel?

I like that the website is a one-stop shop for foundational insights and think the features for analysis on GNPD are more than enough to answer the questions my team has. Review collected by and hosted on G2.com.

What do you dislike about Mintel?

I dislike the difficulty of synthesizing information between the webinars, reports, blog posts, emails, etc. - Sometimes wish there could be better curation of relevant materials. Review collected by and hosted on G2.com.

What problems is Mintel solving and how is that benefiting you?

Being able to enter markets with plant-based products knowing who the consumer is and better understanding their drivers and barriers Review collected by and hosted on G2.com.