G2

Mike R.

Chief Digital Officer

Mid-Market (51-1000 emp.)

10/25/2024

"Middle Has Transformed Our Digital Operations"

5/5

What do you like best about Middle?

I've worked with various platforms over the years to streamline and automate our workflows. But Middle stands out by far. This platform has been a game-changer for us, allowing seamless integration of multiple systems and providing automation that not only improves our operational efficiency but also saves us countless hours. Review collected by and hosted on G2.com.

What do you dislike about Middle?

The UI is a little underbaked, but they are continually improving usability. What it lacks in ease of use, Middle makes up for in on-demand support to get you where you need to go. Review collected by and hosted on G2.com.

What problems is Middle solving and how is that benefiting you?

Helps us connect our disconnected systems by providing seamless integrations across our various platforms. For us at Active Wellness, this means less time spent manually syncing data and more time focusing on member engagement. Its low-code workflow automation also reduces the burden on our small development team (i.e., me), allowing non-developers to create automations that drive efficiency across our operations. This has streamlined everything from data syncing to marketing automation, significantly boosting our operational effectiveness. Review collected by and hosted on G2.com.