--- title: Metadata.io Reviews meta_title: 'Metadata.io Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 300 reviews by the users' company size, role or industry to find out how Metadata.io works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 300 scale: '5' date_modified: '2026-07-22' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Metadata.io Reviews **Vendor:** Metadata **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 300 ## About Metadata.io The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. ## Metadata.io Pros & Cons **What users like:** - Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. (12 reviews) - Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. (12 reviews) - Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. (10 reviews) - Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. (10 reviews) - Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. (8 reviews) - Users love the **intuitive and efficient campaign management** in Metadata.io, facilitating seamless ad creation across platforms. (8 reviews) - Effective (7 reviews) - Insights Value (6 reviews) - Lead Generation (6 reviews) - Advertising Management (5 reviews) **What users dislike:** - Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. (3 reviews) - Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. (3 reviews) - Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. (3 reviews) - Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. (3 reviews) - Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. (3 reviews) - Inaccuracy (2 reviews) - Users face **integration issues** with Metadata.io, finding real-time optimization cumbersome and delayed access to new LinkedIn features. (2 reviews) - Learning Curve (2 reviews) - Limited Features (2 reviews) - Limited Flexibility (2 reviews) ## Metadata.io Reviews ### 1. Great value add for DG teams looking to scale **Rating:** 4.5/5.0 stars **Reviewed by:** Lara S. | Sr. Demand Generation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2020 **What do you like best about Metadata.io?** The benefits of the Metadata platform for my use case boil down to the following: - It's a managed service so I can offload the work of spinning up campaigns on LinkedIn and Facebook - The Customer Success team (particular shout-out to Malika) is awesome. Quick, responsive, proactive. Almost like having an in-house team. - Automatic AI-powered optimization allows us to experiment with ad copy and creative and not waste time or money running ineffective ads. - Metadata's partnership with a variety of enrichment vendors provides huge value. We can ask for fewer fields on forms and don't have to integrate multiple vendors into our own Marketing and Sales tech stack. - It's a one-stop shop for ABM and regular digital demand gen programs. - It's not a black box. I can see what's running and how it's performing. I don't just get a shipment of leads which can happen with other ABM platforms. - The product team takes customer input and requests seriously. They've already rolled out several enhancements to the platform that were raised by our CSM. - It integrates with Salesforce and pulls in Pipeline Influence and Pipeline Creation metrics, for a quick view of ROI. - The QBRs are thorough and the team goes above and beyond to reconcile internal data with the platform data to ensure completeness and accuracy. **What do you dislike about Metadata.io?** There are sometimes glitches in the platform's reporting, but they are quickly resolved by the CS and Dev teams. **What problems is Metadata.io solving and how is that benefiting you?** We are able to run lead generation campaigns on a variety of channels through a single platform. In particular, the ability to target named accounts and enrich leads to reduce form friction means we drive quality leads at scale. We've driven some marquee names through our recent programs and seen good ROI in terms of pipeline influenced. This makes it easy show the value of Marketing programs to Sales leadership and just generally drives the business forward. ### 2. Metadata.io Perfects ABM Audiences by Adding Faces and Names to Them **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Metadata.io?** If you've ever used LinkedIn for prospecting then you know that there is a good amount of dirty data in it. So when you target accounts in their Matched Audiences tool, there is quite a bit of money being spent on contacts that should not be associated with specific accounts. Metadata.io solves this problem by turning ABM campaigns into person-based campaigns. You can still target the ideal personas at your target list of companies, but Metadata is enriching lead-level data 18 different ways so you are really fine-tuning these audiences. So you're not serving ads to directors and above in IT at Nike-- suddenly you're serving ads to the 18 specific people who meet those qualifications. And speaking of account-based lead enrichment tools, this allows you to ABM on FB. Because Ned Flanders signed up for Facebook with his ned.dogg@hotmail.com account in 2008, Metadata.io has this info and now allows you to serve FB and IG ads on the cheap. Metadata.io has reduced our cost and increased our lead volume in the first month of use. Also, the quality of leads is unmatched and could not be better. **What do you dislike about Metadata.io?** What I did think was a point of improvement has recently been resolved! I was able to work with them on a paid POC with their ICP machine. This helped make a strong case internally. **Recommendations to others considering Metadata.io:** Metadata.io all but guarantees quick ROI and rapid qualified pipeline development. **What problems is Metadata.io solving and how is that benefiting you?** LinkedIn campaigns were proving too costly and Facebook Lookalike Audiences are a joke for B2B. This streamlines LinkedIn and is the only tool on the market that allows for ABM on Facebook and Instagram. **Official Response from Jason Widup:** > Thank you for your thoughtful review! I'm happy you're finding success with the MetaMatch audiences technology. You've described how that technology works here better than we have! We're still working on our ICP technology and hope to re-release it soon! Thanks again! ### 3. Great customer success team and valuable resource for digital execution. **Rating:** 4.5/5.0 stars **Reviewed by:** Nida C. | Vice President of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Metadata.io?** Metadata.io offers an easy to use platform and intuitive user interface which makes it easy to prepare your target lists and digital ads for campaign deployment. Setting your criteria to build a list is done within minutes and you can ever upload a target account list if you'd like. The customer success team is also very knowledgable and shared best practices on ads and offers that will drive the best results. It's easy to measure the performance of campaigns and our CSM also kept track of what's working, what's not, what was turned off and what continued to performance well. **What do you dislike about Metadata.io?** There is a minimum digital spend to execute multivariate testing in order to see impactful results. **Recommendations to others considering Metadata.io:** If you need a headcount or someone to own your digital strategy, Metadata.io is a great vendor. It's cost effective and the support is amazing. It's like having an extended member on your marketing team. **What problems is Metadata.io solving and how is that benefiting you?** We had a very small marketing team and needed an additional resource to support in the execution and optimization of paid social campaign. Metadata.io had the technology, customer service and expertise to support us. ### 4. Great work! Looking forward to all we can accomplish! **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle S. | Manager Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2020 **What do you like best about Metadata.io?** When there are issues or questions they are quick to sort them out and troubleshoot solutions. They take notes on product feature requests and work quickly to make sure we're fully functional. **What do you dislike about Metadata.io?** I wish things were a little more self serve but they are very responsive so it hasn't been an issue. I also wish the Dashboard could be a little more customizable (with filters) and that there would be an API for reporting but there are workarounds so not a huge issue. **Recommendations to others considering Metadata.io:** Go for it! Metadata's team has been really hands on with us by walking us through the process of getting our advertising up and running, running tests, optimization, etc. **What problems is Metadata.io solving and how is that benefiting you?** Metadata is helping us reach our target audiences and getting our brand in the right hands. We are starting from scratch with our advertising campaigns so having their platform and expertise is helping us get up and running and optimized much faster than we thought we'd be able to. We need leadgen and pipeline ASAP and metadata is doing a great job getting us there. ### 5. Paid Social Experimentation and Pipeline Effectiveness on Autopilot **Rating:** 4.5/5.0 stars **Reviewed by:** Dan W. | VP of Demand Gen, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2020 **What do you like best about Metadata.io?** The team is great. They are willing to work with you, have their adops team setup campaigns, and even help you get the most out of the platform by making recommendations on marketing strategy. The audience matching, both contact based and account based is cool. **What do you dislike about Metadata.io?** I wish they had a display option for targeting. Right now, they only do paid social through Linkedin an dFacebook. :( Programmatic or something similar to Adroll would be very useful. **Recommendations to others considering Metadata.io:** If you are looking to target accounts through social and want to measure results in the form of pipeline, then this is the tool for you. **What problems is Metadata.io solving and how is that benefiting you?** We have a pretty narrow TAM as a marketing department, so being able to target those 1000 or so accounts and bring them down the funnel while showing pipeline results is gold for us. ### 6. The Best ABM Tool On the Market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Metadata.io?** Metadata allows you to target people across all the channels you want to without many limitations. We have seen channels such as facebook and linkedin become wildly successful for us due to simply leveraging their technology and gaining the ability to test on a broad scale. Unlike other platforms they are extremely ROI driven, provide amazing support and don't punish you for wanting to test. **What do you dislike about Metadata.io?** There isn't much to dislike. They are a newer company so they are rapidly rolling out enhancements. The only thing I don't like is that I expect them to grow like crazy - so my price might go up. Get in now and lock in your long term deals now :) **What problems is Metadata.io solving and how is that benefiting you?** RESULTS - We have been able to drive high quality leads at a low cost to help our sales team hit their quotas and targets. COST SAVINGS - We also saved a ton leveraging the tool compared to some of the other costly ABM tools out there. TIME SAVINGS - The ability to launch multi-variant campaigns across channels that are hitting our precise targets is something that would take our internal expert days. With Metadata it takes us minutes. ### 7. Stopped leaking wasted marketing spend **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2017 **What do you like best about Metadata.io?** Very easy to engage the Metadata Team. They set up the landing pages, organize your assets and orchestrate the campaigns to get you going. **What do you dislike about Metadata.io?** Metadata takes a different approach to many targeting tools I have used in the past. If you have a sophisticated demand gen thinker at the helm, this is a very powerful tool. If not, more effective targeting will not necessarily mean you will sell more product in an of itself. This is not a "dislike" per se, but a word of advice. **Recommendations to others considering Metadata.io:** Try it. **What problems is Metadata.io solving and how is that benefiting you?** Before Metadata, our statistical profile of our "ideal customer" would be much flatter, using mostly higher level company and role demographics - data that was broadly available, but also susceptible to ~20% error rates even at that summary level. Now, we can develop much richer profiles and with data that tends to be cross-referenced with error rates that are the lowest I have seen in the data business. Now, I can confidently know that I the sell through numbers from top to bottom of funnel are lagging, I know to check into the profile, the messaging/positioning, the offer, etc - to make adjustments to the sales workflow and not to constantly question the data source for our targeting. ### 8. Great Digital Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Metadata.io?** Metadata's Customer Success Managers are very knowledgeable and accessible. It is great to have someone with deep experience to bounce ideas off of since this is the first time I've had to handle all details of a company's digital campaigns. **What do you dislike about Metadata.io?** There is a great amount of reporting available on the platform but sometimes it's a bit tricky to find the specific details you're looking for. **Recommendations to others considering Metadata.io:** Talk to their Sales and Customer Success team, they are very helpful and knowledgeable. **What problems is Metadata.io solving and how is that benefiting you?** As a startup, we are targeting brand awareness and lead generation. With Metadata's help, we are seeing success in both areas. **Official Response from Mark Huber:** > Our CSMs are awesome to work with so we love any time we hear that from our own customers. We've made some serious reporting improvements over the last two quarters and have more planned throughout 2021. This is something we've heard in the past from our customers and have focused on turning it into a strength of the Metadata platform. Mark Huber Director of Growth @ Metadata ### 9. Metadata is a no brainer for B2B and ABM marketers! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | VP of Revenue Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Metadata.io?** Metadata is pivotal in executing our target account (ABM) focused go-to-market motion. Without it, I would be overwhelmed, and likely scaling an in-house team too early. Performance and feedback loops in B2B take time, and Metadata is a low-risk option to test and accelerate hundreds of your hypotheses. I love that the Metadata platform and their Success Team feel like an extension of my go-to-market team and strategy. Also engaging with a solution like Metadata became a forcing functional to build and optimize a lot of downstream workflows in our funnel, marketing automation, and sales processes. The direct and indirect impact of using them in our GTM motion is likely a 20x ROI. I've seen marketing trends come and go, and I was reluctant to embrace Account-Based Marketing. The ABM platforms on the market all seemed "too enterprise", "too expensive", and "too confusing". What do they do? What value do they provide? The market has mystified Account-Based Marketing and the software solutions available. The barrier to entry, to dip your toe in the Account-Based waters seemed high and risky. Within 20 mins on my first call with Metadata - I got it! No magic or mystery. 1 year later I have fully embraced ABM as a strategy to accelerate B2B growth. **What do you dislike about Metadata.io?** Creating campaigns. This is systemic of ad platforms like Fb and Li. Creating campaigns in Fb and Li is cumbersome. The same is true for Metadata, though it is much more scalable. Their awesome Success Team is always available to help reduce the cognitive load of campaign creation. **What problems is Metadata.io solving and how is that benefiting you?** Within 90 days, we used the Metadata platform to run over 200 tests of our top of funnel offers on multiple ad networks, resulting in over 500 net-new ABM leads. Even more impressive than the volume of new leads was their quality. The first 90 days with Metadata, I penetrate over 60 accounts from our top 1000 account list. And to date Metadata campaigns account for 37% of our net new Pipeline and Sales Opps. ### 10. Goes way beyond A/B testing and saves manual effort to drive conversions and revenue **Rating:** 5.0/5.0 stars **Reviewed by:** Colin W. | Fractional CMO/Marketing Advisor, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2018 **What do you like best about Metadata.io?** Metadata is the only ABM solution I have seen that automates multivariate testing of ads and ad components, especially on social media networks but also on the major display and programmatic ad networks. Rather than optimize ads for clicks, they focus on conversions and pipeline generation. That's unique in the market. They are also one of the only if not the only ABM solution that uses artificial intelligence for actual ad campaign and multivariate experiment test execution, not just analysis. Another major perk is their ability to generate custom audiences for the social ad networks based on an account list that I upload. It's a one-stop shop for account-based advertising. **What do you dislike about Metadata.io?** Previously their offering was a managed service, but they recently released a self-service version of their platform which will give me and my clients more hands-on control over our campaigns. I've been using it very effectively - it's a win-win for both me and my B2B clients. **Recommendations to others considering Metadata.io:** Trust their insights into multivariate testing, and be prepared with different ad components to run experiments on. **What problems is Metadata.io solving and how is that benefiting you?** Unlike other ABM solutions I have used or evaluated, Metadata is the only one that optimizes for conversion and pipeline. They also go way beyond simple A/B testing, which is too slow and too manual-labor intensive. The result is better conversion rates and account penetration, with less manual effort. If you've ever manually created and executed social ads on LinkedIn and Facebook, you know what a pain it is. Metadata streamlines the whole process and vastly extends the amount of ad testing you can do. ### 11. Best Tool on the Market, Reporting needs to be improve (Spend Levels by country) **Rating:** 3.5/5.0 stars **Reviewed by:** Ciara H. | Marketing Director (EMEA), Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2020 **What do you like best about Metadata.io?** Amazing reporting, best tool I have seen in the market, audience targeting is best I have seen to date. Also on A/B testing I have seen anything like. Customer Success is so excellent and has ideas and ways we can improve **What do you dislike about Metadata.io?** really need to improve reporting by country so I can see my spend levels and ensure I am not overspend. Today this is hard for me to manage **What problems is Metadata.io solving and how is that benefiting you?** ROI 1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Metadata.io?** They are always available to answer any questions and get the campaigns optimized. We were able to experiment with hundreds of ads and experiments, something that would've taken us months to execute on internally. **What do you dislike about Metadata.io?** It's hard to keep track of budget pacing and control it yourself, but they're always available to help. **What problems is Metadata.io solving and how is that benefiting you?** ABM strategy and identifying the right targeting for prospects. They were able to use technologies, company sizes, and even 3rd-party segmentation to help us identify where we win. ### 33. Data is key **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Metadata.io?** Using data to drive additional revenue and sales efficiency is crucial. Having a partner like these guys has allowed me to spend time focusing on other areas. **What do you dislike about Metadata.io?** Wish i had more professional services hours included w/ the plan we got. **What problems is Metadata.io solving and how is that benefiting you?** More targeted outbound and sales efforts which ultimately increase our efficiency ### 34. I've worked with Metadata across multiple projects **Rating:** 5.0/5.0 stars **Reviewed by:** Bill P. | Sales Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Metadata.io?** simple to use, reporting is incredible. the attribution and additional insights customers can gain is powerful. **What do you dislike about Metadata.io?** haven't found anything yet, Metadata continues to improve functionality, integrations, and beneficial tools/reports. **Recommendations to others considering Metadata.io:** If you have the content, Metadata can help with all the rest. It is truly a "white glove" experience. **What problems is Metadata.io solving and how is that benefiting you?** results speak for themselves, but Metadata.io makes marketer's lives easier. from activation, to reporting, to the support Metadata's team provides, we see a wealth of benefits. ### 35. Perfect solution for ABM and social ads **Rating:** 5.0/5.0 stars **Reviewed by:** 🚀Josh B. | Employee Experience Business Lead, Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2019 **What do you like best about Metadata.io?** Metadata makes it incredibly easy to test large amounts of creatives, audiences and call to actions at scale. **What do you dislike about Metadata.io?** I haven't run into anything that I dislike. The team is responsive to feedback and constantly improving the product. **What problems is Metadata.io solving and how is that benefiting you?** Metadata has become my tool of choice for paid social strategy. This is the product I turn to for social pipeline generation ### 36. A better fit for our team compared to Terminus **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew R. | Senior Director, Demand Generation and Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Metadata.io?** The ability to easily launch and test numerous paid campaigns on LinkedIn, Facebook and Display. Clear reporting makes it easy to understand what is working and what isn't. Customer Success is elite and a key part of the equation for us. **What do you dislike about Metadata.io?** Nothing to dislike thus far. Their product and customer support is first class. **Recommendations to others considering Metadata.io:** Just give it a try - they are invested in driving results for you. **What problems is Metadata.io solving and how is that benefiting you?** As our product evolves, we are constantly trying to learn about and get in front of new audiences. MetaData helps us easily create audiences and experiments that drive dependable and scalable lead generation for our Sales Team. ### 37. Great experience overall **Rating:** 4.5/5.0 stars **Reviewed by:** Cameron J. | Director Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2019 **What do you like best about Metadata.io?** Metadata has partnered with us and helped us succeed as we've tested multiple segments in recent months. They've generated millions in pipeline opportunities for us. The team is dedicated, transparent and flexible. **What do you dislike about Metadata.io?** It took a few quarters to iron out a process to hand off creative and content assets for campaigns. It would have helped us accelerate if Metadata brought this process from day 1. **What problems is Metadata.io solving and how is that benefiting you?** Getting our content in front of exactly the right people, accounts, titles and groups inside an extremely narrow target list of 100 global companies. We've seen multiple opportunities opened and millions of pipeline generated. ### 38. Great Experience. Generated Leads That Closed **Rating:** 5.0/5.0 stars **Reviewed by:** Amir R. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2019 **What do you like best about Metadata.io?** Great targeting capabilities that saved my team a lot of effort. Easy support and campaign set up. Most importantly in our first campaign we targeted bottom of the funnel, highly specific leads. We generated 90 leads, 6 of which converted to deals at an 8X ROI **What do you dislike about Metadata.io?** The experience was very positive. We had one little targeting issue to begin with but it was easily solved at no trouble. **What problems is Metadata.io solving and how is that benefiting you?** Generating more qualified leads that actually close. ### 39. The ultimate B2B platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2019 **What do you like best about Metadata.io?** Unlike many other Account-Based Marketing Ads tools that just focus on "Display Awareness", Metadata is a performance advertising platform that actually drives measuresble pipeline. **What do you dislike about Metadata.io?** The interface is a little inconsistent. I understand they are improving this, additionally professional services means you don't have to login much. **Recommendations to others considering Metadata.io:** Be sure to leverage the testing capabilities **What problems is Metadata.io solving and how is that benefiting you?** Targeting specific audiences that you cannot target natively in Facebook, automatically generating campaign permutations. ### 40. Great b2b Lead Gen tool **Rating:** 5.0/5.0 stars **Reviewed by:** Roy K. | Founder & CMO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Metadata.io?** Ability to split test at scale and increase our lead flow **What do you dislike about Metadata.io?** You must be an experienced media buyer to get the full value. **What problems is Metadata.io solving and how is that benefiting you?** Metadata's ability to target B2B leads in both LI and FB is amazing. Plus the lead enrichment gives our sales team a much better quality lead. Great tool! ### 41. Great Platform, Proven Results! **Rating:** 4.5/5.0 stars **Reviewed by:** Jenna K. | Social Media Coordinator, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Metadata.io?** Metadata is extremely helpful in getting our ads in front of the right consumers. **What do you dislike about Metadata.io?** Through my use of Metadata, I have not run into any negatives. **What problems is Metadata.io solving and how is that benefiting you?** We are reaching out to more potential customers than ever! The platform is very easy to use and our rep is extremely helpful. ### 42. Great tech **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Metadata.io?** Metadata has one of the best platforms in the industry that cuts down internal time/resources/human bias of a/b testing. Ticketing and support system is efficient and quickly solved. **What do you dislike about Metadata.io?** They are a small company that needs to still work out some kinks to make the experience smoother on the client end. **Recommendations to others considering Metadata.io:** Would recommend for small-midsize company needs, larger companies might might be better with agency style partnership. **What problems is Metadata.io solving and how is that benefiting you?** Benefits: No need for manual campaign pushing, A/b testing. Problems: Streamlining communication and processes with their team . ### 43. Great tool for B2B marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Metadata.io?** The ability to have granular B2B targeting capability on Facebook. **What do you dislike about Metadata.io?** Some campaigns types / creatives aren't available to run through the Metadata dashboard (i.e. LinkedIn Text Ads, InMails, FB Carousels, etc.). **What problems is Metadata.io solving and how is that benefiting you?** Facebook's lack of B2B targeting since rolling back their partner audiences. ### 44. Metadata had a massive effect on our digital lead gen **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley G. | Senior Sales Manager: Financial Services, Amazon Media Group, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2019 **What do you like best about Metadata.io?** Metadata combines some of the market's best data sets with the best ad placements across Facebook, LinkedIn and the wider internet to provide some excellent results across paid lead gen, account based marketing and brand awareness. We have had a paid lead gen campaign live on the platform for three months and the results have far surpassed anything that we have done before. **What do you dislike about Metadata.io?** The look of the platform interface could do with a face-lift but that is on the roadmap for 2019. **Recommendations to others considering Metadata.io:** The platform is definitely worth a test - it has been the most efficient ad delivery platform we have used. **What problems is Metadata.io solving and how is that benefiting you?** Metadata deliver on our lead generation, brand awareness and account based marketing goals. We are typically delivering a cost per qualified lead that is 30-35% more effective than running activity across Facebook, LinkedIn and the ad exchanges ourselves. ### 45. Review of Metadata **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2019 **What do you like best about Metadata.io?** Very easy to use and can run campaigns easily on your own **What do you dislike about Metadata.io?** The audience number needs to often be expanded, delaying the launch of campaigns **What problems is Metadata.io solving and how is that benefiting you?** Easy to launch campaigns with little experience of digital marketing, allows self-sufficiency ### 46. Optimize Digital Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Charm B. | Head of Global Demand, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2018 **What do you like best about Metadata.io?** Metadata.io is a powerful platform especially for those companies that do not have a large digital team. Through their product we are able to know we are showing the right ad to the right audience to deliver the best results. The automated functionality is extremely robust allowing the marketer to run an effective digital advertising campaign. You can create a segment to market to using their predictive functionality and then optimize your ads leveraging their AI machine learning capabilities. Their support is A+ and they partner with you throughout the entire project. **What do you dislike about Metadata.io?** I would like more powerful segmentation capabilities. We had to tweak the look- alike audience builder many times to get it to where we wanted it. In addtion, their notifications could be more meaningful as well. I am not able to turn them off or see the company name that has converted. **What problems is Metadata.io solving and how is that benefiting you?** We are a small team that has a lot to do. We have limited time to spend on digital advertising (including testing and optimization). Through Metadata's platform, we were able to optimize our digital ad spend, power our ABM programs, and decrease our CPL. ### 47. Easy set up + Great platform + great support = great results **Rating:** 5.0/5.0 stars **Reviewed by:** Eitan E. | Head of Advertising & Lead Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Metadata.io?** The audience building capabilities and integration options are par none & allows us to really focus on B2B lead gen efforts outside the realm of obvious. Their customer support is of the highest level. **What do you dislike about Metadata.io?** If & when there is an issue, it's usually being taken care of on the spot. **Recommendations to others considering Metadata.io:** 100% a green light here. They have a great platform. It connects well for all our needs (CRM, Ad accounts etc). The support is very good and their overall ability to work omnichannel with different audiences really allows us to take our ABM project to where it needs to be. **What problems is Metadata.io solving and how is that benefiting you?** We are able to reach audiences on display and social networks which otherwise would have been a lot more complicated and a lot more expensive. ### 48. ICP done right! **Rating:** 5.0/5.0 stars **Reviewed by:** ⚡️ Eddie B. | Customer Success Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2018 **What do you like best about Metadata.io?** The ability to combine the right marketing assets with the right audiences and put them to the test with ease. We've always known this is a process that needs continuous optimization but before metadata, we felt it was soo time-consuming that we ended staying in our comfort zone whenever we found results slightly above average. **What do you dislike about Metadata.io?** The minimum Ad spend required is a bit high for an SMB but this is not metadata's fault, on the contrary, without a significant investment, the data wouldn't as meaningful and any optimizations may be skewed. **What problems is Metadata.io solving and how is that benefiting you?** Optimizing our ideal customer profile. We've been growing organically for a while and it's easy to lose focus of who your target is or should be. With carefully curated content that really portrays your capabilities as a company, you can leverage metadata to find out what really sticks and where you need to place your efforts, this allowed us to optimize our messaging and of course our conversions, lowering as well our cost per lead/acquisition. ### 49. Awesome way to create lists of qualified potential buyers and integrate lists with ad platforms. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Metadata.io?** Metadata has a variety of options that allow me to create lists of potential buyers based on position, title, software used, etc. Then, it makes it super easy to A/B test these lists and find the one that works and run the ads directly to Facebook and LinkedIn. **What do you dislike about Metadata.io?** They lack access to platforms like Quora, Twitter, and Google that we also use in advertising. I would love to see them either add these to the platform or allow us to export the lists to run them ourselves in other platforms. **What problems is Metadata.io solving and how is that benefiting you?** They help us use social media channels for B2B marketing, targeting influencers at the businesses that are relevant for our market. ### 50. One of the most comprehensive ways to manage multiple campaigns at once. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Metadata.io?** An easy-to-decipher dashboard allowing you to see how your campaigns are performing. **What do you dislike about Metadata.io?** Custom audience building interface can feel a little overwhelming **What problems is Metadata.io solving and how is that benefiting you?** Really simplified AB testing, basically putting social ad campaigns on cruise-control ## Metadata.io Discussions - [Do I need my own separate subscription to a DSP or 3rd Party Data Providers?](https://www.g2.com/discussions/data-providers) - 2 comments, 2 upvotes - [How does Metadata adjust paid campaigns based on B2B buyer journey stage?](https://www.g2.com/discussions/how-does-metadata-adjust-paid-campaigns-based-on-b2b-buyer-journey-stage) - 1 comment, 1 upvote - [How does Metadata coordinate paid campaigns across LinkedIn, Google, and Meta?](https://www.g2.com/discussions/how-does-metadata-coordinate-paid-campaigns-across-linkedin-google-and-meta) - 1 comment, 1 upvote - [How does Metadata enable multi-channel paid media execution for B2B teams?](https://www.g2.com/discussions/how-does-metadata-enable-multi-channel-paid-media-execution-for-b2b-teams) - 1 comment, 1 upvote - [How does Metadata help marketing teams prove ROI to finance and the CFO?](https://www.g2.com/discussions/how-does-metadata-help-marketing-teams-prove-roi-to-finance-and-the-cfo) - 1 comment, 1 upvote - [View Metadata.io pricing details and edition comparison](https://www.g2.com/products/metadata-io/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+20%3A36%3A05+-0500&secure%5Bsession_id%5D=a842b4e7-ef2a-4c6b-8486-b754e7705c18&secure%5Btoken%5D=3722f4c7890f0f4d809038c4a9e5148aee56a37c18e8e4e5ab599f51c4f48117&format=llm_user) ## Metadata.io Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Reddit for business](https://www.g2.com/products/reddit-for-business/reviews) ## Metadata.io Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Digital Advertising **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Lead Intelligence** - Cross-system Integration **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Metadata.io Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (652 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,430 reviews)