What stands out most about Meritto is its purpose-built design for educational institutions. Unlike generic CRM or marketing tools, it understands the nuances of admissions management. The way it structures leads, enquiries, and applications feels naturally aligned with how higher education operates. For the admissions and outreach teams at ISDM, this means less time spent wrestling with data and more time engaging meaningfully with students. Review collected by and hosted on G2.com.

The platform is robust, but with that comes a certain complexity. For teams new to CRM-style tools, it can take some time to get comfortable navigating the dashboards, configuring automation, or customizing reports. The interface, while improving, sometimes feels dense, especially when working with multiple campaigns or datasets. Additionally, report customization could be more flexible — at times, we’ve found it challenging to build very specific insights without external support from Meritto’s team. Review collected by and hosted on G2.com.