G2

Chris G.

Small-Business (50 or fewer emp.)

7/31/2026

"Go-to-Market Expertise Tailored to Technical Buyers"

4.5/5

What do you like best about memoryBlue?

Catarina Hoch, who worked with us as a fractional CMO, brought a level of go-to-market expertise we couldn't have hired for at our stage, and she adapted her approach to a genuinely technical buyer - engineers, digital transformation leads, CIOs and CTOs. The SDR we worked with performed well enough that we converted them to a full-time hire. This is my second time using memoryBlue across two companies, which speaks for itself. Review collected by and hosted on G2.com.

What do you dislike about memoryBlue?

Any outsourced sales development motion takes real internal investment to pay off. Our vertical has a steep learning curve. That's a fair characteristic of the model rather than a shortfall on their part, but teams in a niche or technical market should plan for a ramp period and assign someone internally to own it. Review collected by and hosted on G2.com.

Recommendations to others considering memoryBlue:

Treat them as an embedded extension of your team, not a vendor you hand a list to. The engagements that work are the ones where you invest in enablement early and stay close to the feedback loop. If you're pre-team and need to prove a motion before committing to headcount, this is a reasonable way to do it. Review collected by and hosted on G2.com.

What problems is memoryBlue solving and how is that benefiting you?

We needed to go to market in a technical, relationship-driven vertical (architecture, engineering, and construction) without an internal marketing or sales function in place yet. memoryBlue filled both gaps at once - a fractional CMO to build our go-to-market foundation, and an SDR to build pipeline - which let us start generating market presence and qualified conversations months before we'd have been able to hire for those roles ourselves. The bigger benefit was de-risking our first sales hire: we got to evaluate the SDR in the actual role before committing to a full-time offer, rather than betting on a resume. Review collected by and hosted on G2.com.

Response from Johanna Prieto of memoryBlue

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We appreciate your feedback and understand the importance of internal investment when leveraging outsourced sales development services, especially in a niche or technical market. Treating memoryBlue as an embedded extension of your team and investing in early enablement is key to successful engagements. Thank you for sharing your recommendations for others considering memoryBlue.