--- title: Meltwater Reviews meta_title: 'Meltwater Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2660 reviews by the users' company size, role or industry to find out how Meltwater works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 2660 scale: '5' date_modified: '2026-07-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Meltwater Reviews **Vendor:** Meltwater **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,660 ## About Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. ## Meltwater Pros & Cons **What users like:** - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. (190 reviews) - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. (156 reviews) - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. (156 reviews) - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. (126 reviews) - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. (96 reviews) - Users highlight Meltwater's **helpful and responsive customer service** , which greatly enhances their overall experience and satisfaction. (94 reviews) - Detailed Information (89 reviews) - Monitoring (89 reviews) - Users value the **detailed analytics** of Meltwater, enhancing their understanding of social media performance significantly. (87 reviews) - Coverage (75 reviews) **What users dislike:** - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. (90 reviews) - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. (63 reviews) - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. (59 reviews) - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. (57 reviews) - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. (55 reviews) - Limited Features (55 reviews) - Users experience **data inaccuracy** with Meltwater, leading to challenges in search results and sentiment measurement issues. (50 reviews) - Users find **difficult navigation** in Meltwater challenging, with a steep learning curve and confusing labels affecting efficiency. (48 reviews) - Inaccuracy (46 reviews) - Media Monitoring (44 reviews) ## Meltwater Reviews ### 1. Meltwater is mostly great for social media publishing and monitoring! **Rating:** 4.0/5.0 stars **Reviewed by:** Megan M. | Social Media Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Meltwater?** They have a new dashboard feature that is very customizable and an interesting way to look at data. It can be a little glitchy, but overall is a cool new feature. **What do you dislike about Meltwater?** I think having more transparency over where their data is coming from and what exactly it is measuring. There's often discrepancies in the social media analytics when you look at the native platform's insights vs Meltwater's analytics. So that can be confusing and frustrating sometimes. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps us provide more meaningful metrics because it allows us to tag posts by topic and then pull social media analytics for posts according to the topic. It also helps us organize content in the asset library, which is very helpful for reposts and staying organized! ### 2. User-Friendly with Great Communication but Needs Improved Support **Rating:** 3.5/5.0 stars **Reviewed by:** Cindy F. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Meltwater?** I really like that Meltwater is user-friendly. We have a really good communication line open with our customer success team, which is different than other vendors we've used in the past where it's been hard to track down a contact. I have found that they value our input on product features and are committed to continuing to improve the platform, ensuring it's fully functional and serving its clients in the best way possible. **What do you dislike about Meltwater?** We have some issues in Explore where there might be a delay in an article coming that causes us to miss it. Certain important publications or platforms continue to be blind spots, especially if our clients see the coverage before us. This can harm our reputation as we want to stay on top of all client-related coverage. We've also had issues with support in the past, like not getting timely or clear responses to our tickets. Sometimes they suggest basic solutions after we've tried everything on our end, which means we spend a lot of time before involving them. These areas could be improved within the platform. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater for media monitoring, setting up news and social searches, and distributing daily media monitoring emails to clients. It helps with analytics, reporting, media relations, and finding relevant contacts. ### 3. Real-Time Sentiment Insights That Surface What Consumers Are Really Saying **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2026 **What do you like best about Meltwater?** Meltwater's real value is in surfacing what people are actually saying about a brand, product, or industry in their own words — capturing sentiment and tonality so you can tell whether conversations are trending positive, negative, or getting lost in the noise. It helps you spot emerging consumer needs, complaints, or preferences early, which can feed directly into product development and marketing decisions rather than relying on surveys or assumptions. The influencer identification features also show which voices consumers actually trust and engage with, giving a clearer read on who's shaping opinion in a given space. And because it tracks sentiment shifts in real time, it's useful for catching early signs of consumer frustration before they snowball into a wider backlash — letting a brand respond while it's still a small issue rather than a full-blown crisis. **What do you dislike about Meltwater?** Less Flexibility on social dashboards and lack of customizations which creates problems to filter out specific campaigns from the overall data. **What problems is Meltwater solving and how is that benefiting you?** Social Listening - being able to listen to consumer voices and mentions across all platforms help understand business problems better. ### 4. Thorough Media Monitoring and Media Relations tools, but Pricing Needs More Flexibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2026 **What do you like best about Meltwater?** Very thorough media monitoring. I love the Media Centre—it makes sending out releases so easy and accessible for multiple users. It’s also a great place to store contact information for media outlets. The analytics are good, and the Meltwater team is very responsive. Overall, the platform offers great learning opportunities through their learning videos and conferences. **What do you dislike about Meltwater?** The price is quite high. As it creeps up, we are considering other options. Many of the "service packages" contain features we don't really use. There should be more flexibility in choice. Price is a main concern. We were subscribed to a monitoring service that was absorbed by Meltwater. I was not part of the integration process. **What problems is Meltwater solving and how is that benefiting you?** Our media email lists were usually groups created and housed in our media liaison's email address book. This caused problems if they were away from work and we needed to send a media release out. Having them housed in Meltwater, along with media release/statement/advisory templates is a game-changer. ### 5. Meltwater Makes Reporting Easy for Marketing Communications **Rating:** 4.5/5.0 stars **Reviewed by:** Katie A. | Communicatinos Manager, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Meltwater?** I love that Meltwater is a comprehensive tool for our marketing communications team. We regularly use the media relations and engage (social media) functions. The reporting is much easier than our experience with Cision was; after the dashboards are set up, it's quick to grab the stats we need. **What do you dislike about Meltwater?** Our organization's analytics reporting is niche and has a very specific format, so unfortunately we're not able to use a lot of the cool Meltwater features like sharing newsletters and interactive reports. We have to manually grab the stats and/or charts to put into our organization's Word document. **What problems is Meltwater solving and how is that benefiting you?** We really struggled with reporting when we used Cision. It would take hours upon hours. With Meltwater, it's much faster...like 5 minutes. Our reps have always been very helpful with troubleshooting any issues. ### 6. One-Stop Shop for Social Media Management with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sydnie F. | University Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Meltwater?** I primarily use Meltwater for social media management, and the 'Publish' feature is the one I use the most. I really appreciate the content and calendar management capabilities, and the fact that it generates easy reports. Meltwater's customer support is great, with quick messaging in the system, and my client support and account managers are the best! I also like being able to post one piece of content across social media platforms, which reduces the need to post content manually. Overall, it seems like a one-stop shop for social media and media relations, and the initial setup was very easy. **What do you dislike about Meltwater?** Plug in to platforms have hiccups. **What problems is Meltwater solving and how is that benefiting you?** Meltwater simplifies content and calendar management, provides easy reports, and reduces manual content posting across platforms. Excellent customer support enhances our experience, and it's a one-stop shop for social media and media relations. ### 7. Efficient tool for media monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** Valerie M. | Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Meltwater?** I appreciate Meltwater for its reporting capabilities. The social media publishing tool (despite being in its early days) works very well, and I also enjoy using their media outreach tool to target journalists by beat/region/reach/etc. **What do you dislike about Meltwater?** The social media publishing tool, Engage, has some limitations, especially related to video posting. It compressed our videos and they become blurry. I'm not in charge of our departments budget, but I am told that Meltwater is quite expensive, however, it does offer a lot of different reporting tools. **What problems is Meltwater solving and how is that benefiting you?** Meltwater helps us reduce the time we spend extracting our online analytics, so we can be more productive and focus on other essential tasks. Also, pulling stats by tags lets us quickly report on different campaigns, projects or programs. ### 8. Comprehensive Data Insights, But Needs Stability Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Andy S. | New Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2026 **What do you like best about Meltwater?** I really like Meltwater. I find the Boolean logic very satisfying to write, and I enjoy the complex nature of crafting these algorithms. I also like how I can quantify and provide interfacing reports based on concepts using data, as I'm a very data-driven person. I'm a big fan of the insight reports and have been getting into the dashboards more. **What do you dislike about Meltwater?** The more data that you pull, the more I run into errors. It says too much data, issues like that. When I create working reports or dashboards, they suddenly don't work if time goes by, so I have to redo things all the time. I find the system buggy. **What problems is Meltwater solving and how is that benefiting you?** I use Meltwater to quantify the impact of our research and opinions by capturing media and social conversations, helping us see their effect on public dialogue. ### 9. Great product for digital media success! **Rating:** 4.0/5.0 stars **Reviewed by:** Josh A. | Board Member - Diversity & Inclusion Advisory Board, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Meltwater?** The Meltwater tool has a lot of features, so many so that it may feel overwhelming at first, but they are clearly demarcated in the software. Particularly useful for us are the Media Relations tool, which allows us to quickly find journalists active across the world, as we are active and invest in multiple countries. The other features that are incredibly useful not just for our stakeholder management team, but also other internal stakeholders, are the automated Daily news Alerts, which provides a comprehensive overview of where we've been mentioned in the media, so much so that we were able to cancel another subscription we used for media monitoring and allocate those resources elsewhere. Customer support has also been great, the success managers (while they do rotate out fairly often) are proactive and have helped support our journey throughout, particularly with trainings, onboarding new users, and refining our media monitoring and searches. And the new AI Mira chatbot, while having some bugs, has made it much easier to search for contacts and journalists! **What do you dislike about Meltwater?** The platform can sometimes be a bit laggy on web, so it does take a while to load at points, but given the amount of resources it provides it is understandable. **What problems is Meltwater solving and how is that benefiting you?** Providing us a comprehensive overview of where we stand in the media and where we're mentioned, anywhere in the world. With a lot of local outlets writing about us (we're active in dozens of countries worldwide), it's impossible to manually keep track of them, so this easily saves us dozens of hours a month. And it's great for analyzing overall sentiment and reporting this info internally. ### 10. Comprehensive Media Database That Makes Journalist Research Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie J. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Meltwater?** Its comprehensive database of media contacts helps us save time when researching who might be the best person to reach out to for a particular story. The embedded social media profiles, along with links to journalists’ work, also help us understand not only what their beat is, but whether our story is truly a good fit. **What do you dislike about Meltwater?** No complaints at this time. We don’t use it for pitching, though, since all of our outreach is 1:1. Our process is a bit more laborious, but it has still led to good results so far. **What problems is Meltwater solving and how is that benefiting you?** It makes my workload much, much faster overall. Having daily news reports sent directly to company leadership helps keep everyone on the same page when it comes to mentions. The reporting features also drastically reduce the time I would otherwise spend tracking media hits. On top of that, their team is great about providing support whenever it’s needed. ## Meltwater Discussions - [Describe a time when using Klear for an influencer campaign. What were the results?](https://www.g2.com/discussions/describe-a-time-when-using-klear-for-an-influencer-campaign-what-were-the-results) - 1 comment, 2 upvotes - [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) - 1 comment, 1 upvote - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) - 2 comments, 1 upvote - [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) - 3 comments, 1 upvote - [View Meltwater pricing details and edition comparison](https://www.g2.com/products/meltwater/reviews/meltwater-review-5200668?section=pricing&secure%5Bexpires_at%5D=2026-07-23+11%3A51%3A53+-0500&secure%5Bsession_id%5D=09b0b4e4-2769-4827-a0df-281c25bbc101&secure%5Btoken%5D=1d936d890f40758ff4ec9f65874f0b640be470185a311743f4dea5fbb045d35c&format=llm_user) ## Meltwater Integrations - [Audiense](https://www.g2.com/products/audiense/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Klear](https://www.g2.com/products/klear-klear/reviews) - [KLEAR](https://www.g2.com/products/kizeo-klear/reviews) - [LinkedIn Groups](https://www.g2.com/products/linkedin-groups/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [PMG Platform](https://www.g2.com/products/pmg-platform/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Meltwater Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability **Database** - Media Database - Contact/Campaign Management - Newsroom **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Influencer Marketing Platforms** - Cross-system Integration - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Data Exporting **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Decision Making **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - AI Visibility Reporting ## Top Meltwater Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,915 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,322 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - 4.5/5.0 (470 reviews)