G2

Alice A.

CEO

Retail

Small-Business (50 or fewer emp.)

9/28/2026

"Single Hub for Brand Conversations, Trends, and Flexible Reporting"

5/5

What do you like best about Meltwater?

What I find most useful is having a single place to follow conversations and coverage that could affect the brand. For a fashion business, trends and mentions can move quickly, so being able to search beyond our own channels is helpful. I also like the flexibility of the reporting side, although it took some time to work out the best way to organise the information for our needs. Review collected by and hosted on G2.com.

What do you dislike about Meltwater?

The platform can take a little time to get used to, particularly when refining searches and deciding which information is actually worth including in a report. I would like to see a simpler way of keeping recurring reports consistent without having to revisit the setup as often. Review collected by and hosted on G2.com.

What problems is Meltwater solving and how is that benefiting you?

Meltwater gives us a more structured way to keep track of brand coverage, relevant conversations, and developments outside our own channels. Instead of relying on occasional manual searches, we can use the platform to bring relevant information together and use it as part of our ongoing marketing and communications work. Review collected by and hosted on G2.com.