G2

Kathryn H.

Principal Curator | Director of Audience Development, Events

Mid-Market (51-1000 emp.)

3/14/2022

"A solid solution for podcast performance measurement of multiple podcasts."

5/5

What do you like best about Megaphone?

Megaphone is a very easy platform to learn and figure out. I love the options for generating specific reports either by show or timeframe. Compared to other podcast performance products, I found Megaphone offered more information about source of listen/downloads and a tiny bit more information on demographics than other podcast measurement platforms.

I think compared to other platforms I trust the reporting more from Megaphone, although they are all using api's from various platforms. Review collected by and hosted on G2.com.

What do you dislike about Megaphone?

While Megaphone offers more analytics, I would have loved to have an easier way to track retention rates, and more robust demographic information would be a game-changer. I've yet to find any podcast product that has all you need, but this one is the closest to hitting that mark.

I wish the beautiful charts they have could easily be saved and used in other documents. Dynamic smart charts would also be helpful. Review collected by and hosted on G2.com.

Recommendations to others considering Megaphone:

I think you should sign up for a free account or trial for a few and kick the tires. I know Megaphone is one of the more expensive products out there but you may decide the ease of use is worth it.

I would recommend anyone using extensive social campaigns to promote your pod on various platforms use megaphone for the unique links you can generate for tracking purposes. It's a great way to figure out where your efforts are working and where your traffic is coming from. Review collected by and hosted on G2.com.

What problems is Megaphone solving and how is that benefiting you?

We track our podcasts weekly, but we also had some producers and hosts who wanted that 24 hour initial downloads/listens information. We were able to easily hop on Megaphone and pull those numbers to report every week. I would have loved the option to auto export and send reports so we didn't have to go on platform to download.

Even when we migrated to another platform, I still found Megaphone much easier to use and took advantage of the last few weeks of access we had to make my life easier. Review collected by and hosted on G2.com.