Having our campaign visuals, branded graphics, and reusable creative in one place has made a real difference. A lot of what we put together is for affiliates and creators: promo graphics, assets for landing pages, and materials for different channels. Being able to find the right file quickly, instead of piecing it together from memory, makes preparing those materials much smoother. Review collected by and hosted on G2.com.
The main thing is that setting up a categorization approach takes some thought, especially when several campaigns reuse similar creative. It’s easy to end up with assets that could fit in more than one place. Some practical examples of tagging practices that work well, ideally from teams running many campaigns at once, would make the early setup easier. Review collected by and hosted on G2.com.