G2

Jon H.

Director of Marketing, Communications, and Professional Development | Brown School

Higher Education

Small-Business (50 or fewer emp.)

11/6/2020

"Dedicated data-driven marketing partners"

5/5

Describe the project or task Mediate.ly helped with:

Raise brand awareness of University College and the connection to Washington University in order to decrease the cost of inquiries. Use data-learning to improve audience understanding and hone targeting personas. Increase inquiries for degree-seeking programs. Review collected by and hosted on G2.com.

What do you like best about Mediate.ly?

They assembled a digital marketing campaign for growing our programs regardless of type or budget. By using a data-driven combination of search engine marketing, social media advertising, programmatic retargeting, and online video that worked for our target audience that wasn't throwing everything on the wall to see what sticks. Review collected by and hosted on G2.com.

What do you dislike about Mediate.ly?

Nothing. They are true partners that challenged me to be a better marketer. Review collected by and hosted on G2.com.

What problems is Mediate.ly solving and how is that benefiting you?

University College faced a serious issue for several years, enrollments had been declining by about 5% each year. The unit needed a new strategic approach to marketing that emphasized data-driven tactics and channels. Multi-channel media plan resulted in ad engagement and on-site conversions that increased program applications and admitted students for the next three semesters, courses enrollments up for two semesters, as well as increases in inquiries, applications created, and applications submitted. Review collected by and hosted on G2.com.