G2

Aubrie R.

Vice President, Customer Acquisition & Media

Enterprise (> 1000 emp.)

5/11/2022

"Measured is hands-down the best tool to understand media incrementality"

5/5

What do you like best about Measured?

Aside from tapping into their deep media landscape knowledge and measurement expertise from a purely consultative perspective, we get actionable insights for high-value portfolio optimization decisions, and have found tremendous value in leveraging Measured’s incrementality insights and experimentation frameworks, in tandem with our internal MMM & MTA models. Review collected by and hosted on G2.com.

What do you dislike about Measured?

Our only complaint would be we that we can't do all the things we want to with them due to our own bandwidth constraints! Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

Our team has worked with MTA vendors in the past, built our own MTA models and deployed MMM for years now. Due to privacy-related data collection constraints, id tracking challenges and many other challenges in the adtech ecosystem we leaned heavy into Measured’s test and control incrementality measurement for our media planning and optimization. Review collected by and hosted on G2.com.