--- title: Measured Reviews meta_title: 'Measured Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how Measured works for a business like yours. aggregate_rating: rating_value: 4.9 review_count: 11 scale: '5' date_modified: '2026-06-22' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Measured Reviews **Vendor:** Measured **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.9/5.0 **Total Reviews:** 11 ## About Measured Measured's Media Mix Modeling (MMM) and Incrementality solution redefines marketing measurement by moving beyond correlation to true causality. Traditional MMM relies on historical data and statistical correlations, but Measured combines it with geo-based incrementality testing to isolate the true impact of each media channel. This triangulated approach (integrating statistical modeling, controlled experiments, and real-time platform data) ensures accurate, actionable insights that drive real business growth. Unlike legacy models, Measured’s platform uses incrementality tests as Bayesian priors to calibrate MMM, eliminating false assumptions and providing a clear view of incremental sales lift from every dollar spent. With weekly model refreshes and 300+ integrations, marketers get timely insights to optimize campaigns in real-time, not months later. Enterprise brands like Paramount, Unilever, and Intuit trust Measured to measure $billions in media spend with precision. Voted #1 Measurement/Analytics by AdExchanger and Best Attribution Tool by Digiday, our solution captures up to 30% more marketing efficiency by focusing on what truly moves the needle, incremental results, not just attribution. Experience the difference between correlation and causality. Measured delivers the only platform that combines rigorous incrementality testing with modern MMM for transparent, data-driven marketing decisions, powered by a privacy-compliant Marketing Data Warehouse. ## Measured Reviews ### 1. Measured is hands-down the best tool to understand media incrementality **Rating:** 5.0/5.0 stars **Reviewed by:** Aubrie R. | Vice President, Customer Acquisition & Media, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Measured?** Aside from tapping into their deep media landscape knowledge and measurement expertise from a purely consultative perspective, we get actionable insights for high-value portfolio optimization decisions, and have found tremendous value in leveraging Measured’s incrementality insights and experimentation frameworks, in tandem with our internal MMM & MTA models. **What do you dislike about Measured?** Our only complaint would be we that we can't do all the things we want to with them due to our own bandwidth constraints! **What problems is Measured solving and how is that benefiting you?** Our team has worked with MTA vendors in the past, built our own MTA models and deployed MMM for years now. Due to privacy-related data collection constraints, id tracking challenges and many other challenges in the adtech ecosystem we leaned heavy into Measured’s test and control incrementality measurement for our media planning and optimization. ### 2. Best Marketing Incrementality Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mitchell R. | Data Science Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Measured?** Measured work’s with our marketing and analytics team to clearly understand media’s incremental performance. As the data analyst on the team, they've given me access to their marketing data warehouse which I replicated into our own database for a reliable and comprehensive owned marketing data warehouse. **What do you dislike about Measured?** Everything Measured provides is built to be scalable across all clients. Our company has some challenging/unique data architecture, and it took some time to get everything organized for their scalable solution. **What problems is Measured solving and how is that benefiting you?** From an analytics and operations perspective, we realized efficiency gains for the team. It saves us dozens of hours each week. We get a cross-channel and intra-channel views within seconds and also have access to the raw data sets all from the marketing data warehouse. The marketing team is able to make sound informed decisions for each channel instead of relying solely on publisher reporting. ### 3. Media Incrementality for Data-driven Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Karolina K. | Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Measured?** We have found Measured to be a high-value platform and smart consultative partner to help us understand media incrementality across our media mix. **What do you dislike about Measured?** Nothing! Only wish we could have more time to discuss the learnings every week and learn even more from Measured ! ;) **What problems is Measured solving and how is that benefiting you?** We knew we needed to understand the incrementality of media to cut wasted spend and push into growth. We have significantly cut down on wasted spend, achieved smarter efficiency, and are now moving into growth mode. Measured has been a great partner to Mammut. ### 4. If it’s not MEASURED, your not measuring what matters **Rating:** 5.0/5.0 stars **Reviewed by:** Tony D. | F, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Measured?** Providing clear insights on ad spend attribution on a per Cohert basis has allowed us to navigate this past years challenges of tracking, and allows us to spend deeper into wins and pull back in lower performing areas earlier. **What do you dislike about Measured?** Initially, our internal team did not fully embrace this philosophy. But Them the Measured team doubled down and worked directly with our team leaders to prove efficacy and provide continuous guidance on how we could leverage incrementality in many more areas. Now we are all aligned and our hyper growth as a result has continued. **Recommendations to others considering Measured:** if your team is prepared to let go of what used to work and ready to embrace the future of measuring your spend efficiency along with scaling rapidly. Then Measured is the software for you. But it does take a commitment on your side for that to happen. Beware of a lead in your company that claims they don't need incrementally software. It might be time for them to move on. **What problems is Measured solving and how is that benefiting you?** We solved that The old adage "50% of my ad spend is working in 50% is not. I just wish I knew which 50%!" It's no longer true with Hammitt. Were able to focus on that 50% because we know what's working ### 5. Measured is a wonderful partner to us offering solutions to understand the true value of our media. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Measured?** Our partnership with Measured has been wonderful. The Measured suite of products and testing capabilities have enabled us to gain a deeper understanding of the incremental value of our media (and how our tactics compare to other like-advertisers). **What do you dislike about Measured?** We have had some instances where our dashboards do not work / data was loaded incorrectly. **Recommendations to others considering Measured:** If your company does not have robust, in-house measurement capabilities, Measured is a must. **What problems is Measured solving and how is that benefiting you?** With the rollout of iOS14, we've leaned into geo testing as an organization. Measured has been a great partner in doing this. Measured's products also serve as a great point of comparison to our in-house attribution systems. ### 6. Great Cross-channel Measurement Platform & Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Geoffrey C. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2022 **What do you like best about Measured?** he strategic partnership with Measured has been extremely valuable. The team is very knowledgeable, insights surfaced are highly actionable and recommendations can be taken to market. In the first 18 months of working with Measured, we were able to double our online business. **What do you dislike about Measured?** Nothing. The team continues to make updates based on user recommendations. **What problems is Measured solving and how is that benefiting you?** Measured is a trusted partner and enables us to effectively optimize media’s contribution to our growth. We have adopted incremental metrics across the marketing organization and look at the incremental contribution of paid media, as a guiding metric. Measured provided insights to make smarter investment decisions ### 7. SVP Marketing, Analytics, and Web Engineering **Rating:** 5.0/5.0 stars **Reviewed by:** Tim O. | SVP (CMO) eCommerce, Marketing and Web Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Measured?** Measured has helped us to identify incremental ROAS from the ven diagram of paid advertising, catalogs, email, SMS, social and more, thus avoiding the mystery of how does any channel or campaign truly contribute incrementally to revenue. **What do you dislike about Measured?** That I did not implement Measured sooner. **What problems is Measured solving and how is that benefiting you?** See what do I like best above ### 8. DTC Marketing Measurement Platform build for privacy-first analytics and decisioning **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Measured?** We were able to confidently allocate marketing budgets and make scale decisions, supported by an excellent team. **What do you dislike about Measured?** Nothing major. The user interface could use some updates, however, there have been some big improvements to the UI recently. **What problems is Measured solving and how is that benefiting you?** In a privacy-first world where user paths and journeys are not viable and MTA is full of assumptions, incrementality was the path forward for us at Stance. Measured uses observed data versus modeled/ probabilistic data. We had questions around scaling brand search specifically and now we can make decisions based on incrementality tests results. Our team regularly reviews reporting within the platform and uses it to shape budget allocation. ### 9. Hands-On Attribution Technology Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Serena C. | Director, Growth Marketing & E-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Measured?** The team at Measured has been an outstanding strategic partner to Faherty over the last 3 years, proactive in making suggestions to our marketing mix based on the data. We continuously adjust our media mix, applying insights from the Measured dashboards. **What do you dislike about Measured?** nothing of note specific to Measured at the moment. **Recommendations to others considering Measured:** none **What problems is Measured solving and how is that benefiting you?** We value their measurement expertise, rely on their reporting as our source of truth and appreciate their services to help inform our budgeting decisions regularly. We optimize and scale our media mix based on insights surfaced by Measured UI. ### 10. The Attribution Holy Grail **Rating:** 5.0/5.0 stars **Reviewed by:** Angie P. | Vice President, eCommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2021 **What do you like best about Measured?** The team at Measured has proven to be a great partner in helping us set up measurement and reporting to align with our business objectives. We are five months into our engagement and we are exceptionally happy with the platform, team, and overall partnership thus far. **What do you dislike about Measured?** There is nothing that we dislike at this point. **What problems is Measured solving and how is that benefiting you?** We value Measured’s technology and services to help with a single source of truth reporting for cross-channel decision making and planning. We also value their technology to create a single source of truth for customer-level reporting. Before using Measured’s technology, we would manually pull SoT reporting together to feed LTV and RFM reporting. ### 11. If you aren't using Measured you are doing it wrong. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Measured?** 3rd party agnostic measurement that is tailor-made for each specific channel. Additionally, the included data science services for determining revenue at risk and balancing statistical significance across multiple platforms helps to reduce the time required to onboard tests. **What do you dislike about Measured?** That they don't have a CAC tracking report developed yet. **What problems is Measured solving and how is that benefiting you?** We are solving for mixed media attribution, incrementality and non-analytics (GA/AA) led contribution analysis. ## Measured Discussions - [What is Measured used for?](https://www.g2.com/discussions/what-is-measured-used-for) - [View Measured pricing details and edition comparison](https://www.g2.com/products/measured/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+16%3A25%3A56+-0500&secure%5Bsession_id%5D=0c889399-6261-4911-b6e8-2a09952c4b9f&secure%5Btoken%5D=057ca9f81cca388e53048389bbf8a82f0665ebd275ae3eb3977a2263b79d7be4&format=llm_user) ## Measured Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Marketing** - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Measured Alternatives - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,159 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,166 reviews)