G2

Mitchell R.

Data Science Manager

Mid-Market (51-1000 emp.)

2/22/2022

"Best Marketing Incrementality Platform"

4.5/5

What do you like best about Measured?

Measured work’s with our marketing and analytics team to clearly understand media’s incremental performance. As the data analyst on the team, they've given me access to their marketing data warehouse which I replicated into our own database for a reliable and comprehensive owned marketing data warehouse. Review collected by and hosted on G2.com.

What do you dislike about Measured?

Everything Measured provides is built to be scalable across all clients. Our company has some challenging/unique data architecture, and it took some time to get everything organized for their scalable solution. Review collected by and hosted on G2.com.

What problems is Measured solving and how is that benefiting you?

From an analytics and operations perspective, we realized efficiency gains for the team. It saves us dozens of hours each week. We get a cross-channel and intra-channel views within seconds and also have access to the raw data sets all from the marketing data warehouse. The marketing team is able to make sound informed decisions for each channel instead of relying solely on publisher reporting. Review collected by and hosted on G2.com.