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Trevor H.

Insights Strategist

Small-Business (50 or fewer emp.)

9/21/2020

"Powerful—though sometimes time consuming—analytics tool"

3.5/5

What do you like best about MarketSight?

The ability to see crosstabs so simply and easily is superb and the primary reason to get this software. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

It's got a somewhat high learning curve. It takes a while to train employees on it and even still it takes a lot of time to clean data and get it ready in order to use Marketsight. I also dislike the fact that you can't switch columns and rows in it. Review collected by and hosted on G2.com.

Recommendations to others considering MarketSight:

Consider if you need to see crosstabs. If you do not use banner points to review your data, or use them at a cursory level, then this might be too much. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

I'm able to see statistically significant differences at a glance. It's also the industry standard and easy to share among clients and colleagues. Review collected by and hosted on G2.com.

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MarketSight Reviews (24)

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Hariprashath K.

Business Analyst

Mid-Market (51-1000 emp.)

8/16/2022

"Insight king"

4/5

What do you like best about MarketSight?

Marketsight is working in online cloud. This is very great part Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

It is bit slow when working on higher volume of data Review collected by and hosted on G2.com.

Verified User in Market Research

Enterprise (> 1000 emp.)

11/23/2021

"A robust market research platform for analyzing large datasets with a steep learning curve"

4/5

What do you like best about MarketSight?

MarketSight can handle very large survey datasets, and in moments, you'll be creating crosstabs and charts to help make sense of it all. Simply add in your variables, and MarketSight will be giving you some robust insights. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

MarketSight can be extremely slow. I'm not sure if it's my company not allocating enough server space or what, but uploading datasets or even accessing different pages takes a long time. Additionally, MarketSight still seems like an untapped resource as far as different features go and the interface doesn't lend itself to exploring those features. Review collected by and hosted on G2.com.

Recommendations to others considering MarketSight:

I would consider all options at your disposal before considering MarketSight. If you are purchasing MarketSight make sure you are allocating enough resources to ensure that platform can handle everything you throw at it. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

MarketSight is increasing our speed-to-insight. It's a core part of servicing our clients based on the research we've run. A lot of our statistical work would take ages if we had to do it by hand in Excel. Review collected by and hosted on G2.com.

Joshua S.

Full Stack Engineer

Mid-Market (51-1000 emp.)

6/17/2021

"Easy to study and interpret reports to drive actionable decisions"

4/5

What do you like best about MarketSight?

MarketSight is different from other market analysis tools; it is straightforward to use and has helped us to enter the market of our interest to channel information through the execution of surveys and market research to study results to improve decision making. The reports and analyses generated by this tool are straightforward to obtain and interpret. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

I want to export the graphs and reports to manageable and distributable formats such as Excel or PowerPoint. Review collected by and hosted on G2.com.

Recommendations to others considering MarketSight:

It is a handy tool to drive decision-making and keep organizations that benefit from its functions one step ahead at all times in the markets of their interest. I recommend it. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

What we have benefited the most since we have had this useful analytical tool are the reports it provides based on the activity within the markets of our interest and the fact that thanks to the study of these reports, we have been able to improve the making of many viable decisions. Review collected by and hosted on G2.com.

Ana B.

Small-Business (50 or fewer emp.)

11/19/2020

"MarketSight defends the idea of a far-reaching process in marketing."

4.5/5

What do you like best about MarketSight?

It studies very well the processes of automation and analysis of events, data, marketing or campaigns. It has a great scope in many areas of market projections. It allows to visualize the information very easily with its home panel. The interface is totally pleasant and very useful. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

I should attend the possibility of configuring the software in a simpler way, I had to talk to the support to be able to do it in a faster time. Review collected by and hosted on G2.com.

Recommendations to others considering MarketSight:

It is a bit difficult to configure, the software complies with appropriate parameters of marketing management. I have managed to have a wonderful way of doing marketing in a simple way. The price is fabulous and very worth sharing positively. You should use it to optimize your planning. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

We began by using it as a campaign management tool on known platforms, then we discovered that the program gives excellent reports of data and events previously followed or monitored, later and to this day it is used more widely to create a plan for customer acquisition. Review collected by and hosted on G2.com.

Miriam C.

Web Designer

Mid-Market (51-1000 emp.)

1/14/2021

"Excellent so far! I enjoy using it."

4.5/5

What do you like best about MarketSight?

I love how easy it is to use and analyze the data sets obtained through surveys and research when you have MarketSight. It's easy to install, its interface is simple and user-friendly, and the reports that the application generates are fantastic, readable, and easy to read and interpret. Its analysis has had a great impact on our decision making. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

It has a certain learning curve, so it takes a little time to adapt and get the best out of its tools.However, the software works properly. Review collected by and hosted on G2.com.

Recommendations to others considering MarketSight:

It is a very handy tool, it proposes an interesting and intuitive way of visualizing and analyzing data. Simply recommended. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

MarketSight has helped us make the best decisions at the right times based on the data we collect through different ways. In a short period of time, we have been able to provide solutions to incidents and strengthen weak points within our business structure. In spite of the learning curve, our adaptation was quite fast and we have been able to take good advantage of this program. Review collected by and hosted on G2.com.

Toyosi W.

Small-Business (50 or fewer emp.)

10/7/2020

"In-depth analysis of statistical data."

4.5/5

What do you like best about MarketSight?

It has many advantages, mainly the data analysis process is incredible. Its support is exquisite, the conversation with the operators is very fluid. It means that it has never been completely different when studying the surveys to make feasible decisions. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

I would sincerely love to make the interface faster and more fluid, it is necessary to speed up simple processes. Review collected by and hosted on G2.com.

Recommendations to others considering MarketSight:

It is ideal for organizations where the analysis is handled as a strategy of marketing processes according to the data obtained in research or surveys. It has been indispensable and will have constant improvements in the future. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

We have used MarketSight this to perform data analysis for all types of scenarios. It has benefited us to achieve an optimal performance in each study or research taking into account the importance of the data collected. We increase our analytical vision in the markets. Review collected by and hosted on G2.com.

Verified User in Market Research

Small-Business (50 or fewer emp.)

4/17/2020

"Complicated user interface to use but keep at it to get a nice result"

2.5/5

What do you like best about MarketSight?

Most helpful: The ability to drop in SPSS files and get a decent amount of the information ready to go is helpful.

Upside/good feature: The final result of the exported crosstabs is good looking and doesn't take too much to get it to a visual that can be shared with clients. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

Most difficult: Appending data (coded open ended questions in most cases) can be difficult. The user interface is challenging when building crosstabs. The windows are so small that it can be such a challenge to even read the fully text of a questions (frustrating with ratings questions which start out with answer options that start with the same verbiage many times).

Downside: Recently I tried to copy over some user defined variables and a crosstab into another data set and it came out messed up. I had to define/build over again.

Not as helpful as it should be: I also recently worked with a rep who was unable to resolve or give explanation to a problem I had. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

We use large datasets among a small staff. Getting these datasets under control as quickly as possible is needed to inform our reporting. Internally we can fairly quickly construct simple crosstabs for internal use, but also take more time and care to create a deliverable for client use. This is also useful as a first step to use as a cross-check when getting these data sets into data visualization software. Review collected by and hosted on G2.com.

Madhav G.

Senior Analyst

Mid-Market (51-1000 emp.)

8/18/2020

"Streamlined survey cutting and statistical analysis"

4.5/5

What do you like best about MarketSight?

For survey cutting, you have these multiple choice questions in a format which is incomprehensible by excel power pivots and all but market sight is on point to map these questions without any manual effort required. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

The creation of new variables is a bit of a hassle on marketsight. Also the product is server based so awfully slow at times. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

Majorly survey cutting problems, data insight generation and some data cleaning purposes too.

Benefits would be easy process understanding and nice collection of statistical analysis tools on the website so you don't really have to switch between tools, everything is pretty much right there's Review collected by and hosted on G2.com.

Anitesh K.

Small-Business (50 or fewer emp.)

8/13/2020

"As Easy to use for visualization as compare to Tableau"

4/5

What do you like best about MarketSight?

Data Visualization is easy to use also it shows all possibilities for charts Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

Unable to add Nets as per the requirements Also unable to prepare a Shared table also facing problem to add only one Total in the breaks as per all the responses from another break Review collected by and hosted on G2.com.

Verified User in Market Research

Small-Business (50 or fewer emp.)

4/27/2020

"MarketSight makes data entry easy"

4.5/5

What do you like best about MarketSight?

The ability to create multiple tabs in half the time. MarketSight allows us to easily copy over tabs that might need additional filters, and allows you to save them as XLS documents for easy access in the future. Review collected by and hosted on G2.com.

What do you dislike about MarketSight?

Glitches with the system from time to time, but this is something that will happen with all software. Review collected by and hosted on G2.com.

Recommendations to others considering MarketSight:

Set up training's from the team before purchasing, so you can ask all the questions you need to see if it is useful for you. I would also have one person in the company familiarize themselves with the product to hold internal training's that can be longer and more specified to individual needs. Review collected by and hosted on G2.com.

What problems is MarketSight solving and how is that benefiting you?

MarketSight has allowed me to become more efficient with my job, especially when it comes to prepping for a report. I am able to create a tab plan and have all my tabs ready to go before our data is even cleaned and weighted. This allows us to efficiently manage our time and put together reports with strict deadlines easily - as we simply have to click export and check over our variables and weights. Review collected by and hosted on G2.com.